Project Manager Marketing

Lingzi Yang

*************@*****.*** 347-***-**** 45 River Drive South, apt 2405, Jersey City. NJ, 07310 EDUCATION

Rutgers University New Brunswick, NJ

B.A. in Art History, Minor in Business Administration May 2016 John Cabot University Rome, Italy

Business and Art History Fall 2014

WORK & LEADERSHIP EXPERIENCE

Sotheby’s New York, NY

Client Service March 2016

Identified Asian art market trends by communicating with targeted consumers which further enriched marketing strategies; targeted collectors by analyzing key elements such as cultural influence and developed marketing strategies accordingly

Provided one to one consultation with clients on art market and helped closing deals together worth over $500,000 in 3 auctions during Asian Art Week at Sotheby’s

James Fuentes Gallery New York, NY

Client Relationship/ Director Assistant January – May 2016

In charge of client relationship management. Organized industry professional contact lists and managed portfolio of prominent international art collectors, which significantly improved communication efficiency

Conducted analysis of client purchasing behavior and cross-referenced reports

Assisted in gallery operation, including coordinating co-workers’ schedules, arranging international meetings with clients, organizing and receipting professionals in gallery openings, preparing expense sheets, checking inventories, organizing two gallery spaces and handling emergencies

Developed compelling marketing strategies and guided collector inquiries for premier, international art fairs such as the Armory Show and the Outsider Art Fair, which drove more than $300,000 in art sales Today Art Museum Beijing, China

Project Manager June – September 2015

Oversaw marketing campaign for a cultural design competition at the most prestigious private museum in Beijing

Developed marketing strategies for the International Zodiac Design competition, including writing press release, creating email campaigns, social media posts and direct phone calls; recruited over 1000 participators and 83 collaborating schools

Presented proposals on behalf of the director to potential sponsors including Ikea and Coca-Cola, finalized 3 companies as sponsors of the competition

Yue QI Trading Co., Ltd. Fashion Group Shanghai, China Marketing Strategist September 2013 – September 2014

Initiated branding and audience reach strategies for a cultural embroidery fashion line

Content marketing: wrote editorial copy for web content to maximize product sales; organized posts on fashion blogs and social media platforms, including Chinese twitter, Baidu and Instagram

Competitive Analysis: analyzed competitors by using competitive grid, perpetual map and value chain analysis

Led a team of 5 persons and spearheaded a 3-day seminar with with over 200 attendees, which resulted in a 20% increase in media exposure and 30% increase in client base

Pitched marketing strategies to angel investors, resulting in over $20,000 funding Horizon Lounge Shanghai, China

Public Relation August – September 2012

Organized fundrasing and launch events such as SkullCandy Product launch event, communicating with different parties and coordinating liaisons between each department

Conducted interviews through prominent internet and paper medias such as The Bund Magazine to expand client base and raise awareness for the Lounge, increased media exposure by 30% The Jordan Company Private Equity Shanghai, China

Research Analyst Intern May –August 2012

Synthesized research reports into industry/company reports; researched on revenue exposures, prediction of future iron ore demand for senior management at leading energy companies and a transportaion company, drove decision making through examining potential aspects of business revenues

Cost benefit analysis for a major utility company, reviewed debt financing documents and financial statements

Colaborated with teams across the globe and helped simultaneously manage multiple projects with deadlines and updates

Maximized collaterals, conducted peer analysis, and prepared presentation for TJC senior management Additional Information

Languages: Fluent in English, Native in Mandarin Chinese, conversational in Cantonese and Italian

Certification: Google Analytics Individual Qualification(GAIQ), Google AdWords Advanced Search Certification

Skills: Strong MS OFFICE skills, Google Analytics and AdWords, Adobe Photoshop and Illustrator. Keen eye for design

Interests: Collecting contemporary art, golf, tennis, surfing and culinary art

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