Management Marketing
Resume:
Jean Carlo Torres Rivera
Miramar, FL ***** ****.******.******@*****.*** (787) 226 - 9876
Professional Profile
High performing marketer with 10 years of experience in market research, data gathering and analysis and implementation of recommendations and/or improvements. 5 years performing marketing and advertising including budget management and direct contact with advertising agency. Experience on product planning and implementation of the new products, cost structure and value analysis.
Core Competencies
Leadership
Dynamism
Development and delivery of product training
Team Work
Advertiser
Data Analyst
Budget Management
Bilingual (English and Spanish)
Market Research
Marketer
Professional Experience
Advertising & Promotion Coordinator:
Achieved second place in sales for two consecutive years by developing advertising campaigns for the Nissan Brand. Performed contact with the advertising agency for media planning, production of press ads, radio, TV commercials and digital advertising. Implement marketing activities to promote the Nissan Brand. These include: product exhibits and launches, outdoor promotions, brand engagement events. Manage advertising budget.
Marketing & Product Planning Specialist:
Achieved top 5 from the 8th place in one year by performing brand marketing and product planning. Planned new products (research and analysis). Developed and delivered product training and capacitation. Compared competitors’ price and specs. Performed product value analysis and price positioning. Review and propose new incentives.
Telemarketing Supervisor/ Office Manager
Performed different market research in car insurance, Cell phone Service, Car sale, Car customer service. Development of questionnaire and gather data. Supervised telemarketing team members in their daily tasks and progress report.
Market Research & Data Analyst
Performed Market Research in the following industries: Food and Beverage, Health Insurance, Finance and Government. Developed research material and selection criteria based on input from customer, product line and targeted market. Supervised field interviewers. Collected and analyzed data and reported results.
Employment History
2012 – Present: Motorambar Inc. – Cataño, Puerto Rico
2008 – 2012: Sojitz de Puerto Rico Corporation – Cataño, Puerto Rico
2003 – 2006: Research & Research – Guaynabo, Puerto Rico
Key Clients:
Toyota de Puerto Rico
Movistar
DTOP (Department of Transportation)
2002 – 2007: The Marketing Research Office – Toa Baja, Puerto Rico
Key Clients:
Pepsi
Frito Lay
Quaker
Gatorade
American Express
Banco Popular
Triple S (Blue Cross Blue Shield)
Formal Education
Masters of Business Administration in Global Management
University of Phoenix – Guaynabo, Puerto Rico
Courses Included: External and Internal Environment, Global Strategy, Information Management, Managerial Communications and Operations Management among others.
Bachelor of Science in Marketing
Inter-American University – San Juan, Puerto Rico
Courses Included: Marketing Research, Promotion, Marketing Management, Strategic Marketing and International Marketing among others.
Professional Development
Marketing on the Internet and Social Media
Focused on the right use and implementation of marketing on the internet and Social Media (web content, Blog creation, Social Media Management and sharing in all platforms)
Technical Skills
Intermediate to advance level in Microsoft Office Applications Word, Excel and Power Point.
Database Management Course/Access
Photoshop CS5
JATO
SAP (Procurement and Inventory)
Digital Marketing / Social Media Management (Google AdWords, Google Analytics, Facebook, Instagram)
REFERENCES
Bernardo Medina William Mark Winters
President – Kroma Advertising Senior Planner, Digital Nissan Assets - Nissan Motor Co.
********@*********.*** ****.*******@******-***.***
Andrés Rodriguez
Account Director – Y&R
******.*********@**.***
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