Management Marketing

Objective: To make academic and research policy work in real life. To nurture Industry worthy management talent by adopting innovative teaching and research methods in a professional international environment. To Inspire critical thinking and problem solving skills to handle unforeseen and stressful situations in the corporate world. To imbibe team spirit, devotion, patience and perseverance.

I. Personal Details:

Name: Dr.D.MALMARUGAN

Address: 18, KRISHNA NAGAR,

PERIYAR NAGAR, ANNA NAGAR,

PEELAMEDU,

COIMBATORE-641004.

TAMILNADU STATE.

Hand phone: 919*********

Email id: ***********@*****.**.**

Skype id : malmarugan

Date of birth &Age: 14.04.1971& 44 years

Passport Details: Passport no: N3656687 Nationality/Country: India

Country code: IND Type: P Valid till: 29/10/2025. Nationality: Indian

II Qualification:

1.Doctor of Philosophy(PhD) in Management from VIT B School, Vellore Institute of Technology(VIT) University, Vellore, a reputed University in India. Title of Thesis: A Study on Factors influencing Referral Marketing in Management Education.

About VIT University

VIT has earned a remarkable place in the arena of International Education. It has signed MoU's with the most prestigious institutions abroad. Together they strive to deliver a high quality global training to students and a promising career to the faculty associated.VIT B school’s students have the option to spend their second year in a US University and get an additional MS/MBA.VIT has these exchange arrangements with University of Michigan-Dearborn and University of Massachusetts Boston and more are in the offing. Other partner Universities are Princeton University, Cornell University, Purdue, University of Maryland, Clemson University, Hartford University, University of Rochester, State University of New York, Clarkson University and Michigan University. The students have the option to do projects in 112 Universities worldwide. VIT Business School attracts students from outside India, including China and Africa.VIT business school has a good mix of students with diverse backgrounds like engineering, arts, science, commerce, pharmacy, medical and other disciplines that enables better peer learning. (www.vit.ac.in)

2.Masters of Business Administration (MBA) in Marketing and Systems Management from Bharathidasan Institute of Management (BIM),Trichy, an autonomous institute and reputed B School for a long time. MBA is Two years full time program with six trimesters, awarded by Bharathidasan University Trichy (bdu.ac.in), India, (1995) with 60% equivalent OGPA.

3.UGC NET LECTURESHIP in MANANGEMENT conferred by UNIVERSITY GRANTS COMMISSION-UGC, apex body of higher education, established in November 1956 as a statutory body of the Government of India through an Act of Parliament for the coordination, determination and maintenance of standards of university education in India (ugc.ac.in).

4. Bachelor of Engineering (BE) in Mechanical Engineering from Government College of Technology (GCT) an autonomous institute and a reputed engineering institution for a long time. BE degree awarded by Bharathiar University Coimbatore, (gct.ac.in), India, (1993) with72% aggregate.

III Experience:

1.Total experience of fourteen and a half years(Full Time) &2 years (Part time)

2.2 years a Consultant with T.I.M.E Coimbatore(Current organization) . Part time Training and Consultancy.

3.Six years as Associate Professor -General Management, three years of which as Controller of Examinations (CoE) and more than two years as Academic program coordinator(Head Of Department) of MBA(Textile Management)of Sardar Vallabhbhai Patel International School of Textiles& Management (SVPISTM), Coimbatore, an autonomous institute run by Ministry of textiles, Government of India, New Delhi, India. Important positions held as Associate Professor, Program Coordinator (MBA –Textile Management) and Controller of Examinations in SVPISTM. (svpistm.ac.in).

Responsibilities and Duties performed

1.As Head of a Department, Academic Coordination, improving quantity and quality of admitted students, enhancing skills, expertise and employability of students.

2. Curriculum development. Updating and modifying syllabus to suit needs

of corporate world. Developed Course Curriculum for- MBA (Textile Management) as per MoU with IGNOU- a leading central university in India.

3. Interacting with various Faculties for Academic Course delivery, monitoring attendance, evaluation on a continuous basis and motivating students.

4.Adopted Innovative methods of Teaching including Case analysis, Role plays, Industrial examples and short projects and Software like SPSS,MS power point etc.

5.As Controller Of Exams(COE) conducted Internal continuous evaluation and Final –External Evaluation for Theory, Practical, Projects and Entrance Exams.

All India Management Aptitude Test(MAT) for Coimbatore Centre-Conducted many times.

Management Consultancy Projects have been successfully completed SVPISTM as Principal Investigator. I have handled Consultancy projects in all India level and various state levels for National Textile Corporation (NTC), a PSU under the Ministry of Textiles and various Handloom Clusters. Market research, report writing with good editing and communication skills. This is detailed in the following manner.Consultancy Projects:As Principal Investigator, handled successfully consultancy projects as follows

a. Customer satisfaction Survey for NTC New Delhi 2010-11 as Principal Investigator (Rs.5,00,0000).This is an pan India Consultancy project. The product divisions of Yarn, Fabric and Retail Marketing Division were studied and customer segments were surveyed all over India and their satisfaction was studied. SPSS software was used in the analysis of data. The suggestions for improvement of Customer satisfaction and retention were provided.

b.Cooptex Market Survey for ten mini clusters across Tamilnadu in 2010 as Principal Investigator (Rs.5,00,000).This is a study conducted all over Tamilnadu for tem mini handloom clusters. The market for Handloom products of these clusters was studied. Marketing suggestions to improve the sales and income of handloom weavers were provided.

c. Skill Gap Identification study for Apex cluster Development Services, Tiruppur 2010 as Principal Investigator (Rs.80,000).This is a study to assess the skills of work force in the Tiruppur knitwear cluster. The gap in the skills required and existing skills was identified. Suggestions to reduce the skill gap and to improve the profitability of Knitwear industry in Tiruppur was provided.

d.Market survey for Thirubhuvanam handloom cluster 2012 as Principal Investigator(Rs.50,000). This is a study to suggest product diversification to the silk weavers of Thirubhuvanam. Suggestions to improve sales and income of handloom weavers were provided.

e.Market survey for Chennimalai handloom cluster 2012 as Principal Investigator(Rs.90,000). This is a study to suggest product diversification to the handloom bed sheet weavers of Chennimalai .Suggestions to improve sales and income of handloom weavers were provided.

f.Market survey for Tiruppur handloom cluster 2012 as Principal Investigator(Rs.50,000).This is a study to suggest product diversification to the handloom silk saree weavers of Tiruppur. Suggestions to improve sales and income of handloom weavers were provided.

4.Another seven and a half years as Academician in Management Department of various colleges.

5.Industrial experience of one year in Onida involved in durables marketing.

Teaching Philosophy:

Management Concepts to be learnt and assessed in an application oriented manner so that corporate citizens evolve in an nurturing environment. Participative discussions with innovative aids like case analysis, multimedia, projects, role plays etc.Student participants should be motivated to handle stress, unforeseen circumstances, problem solving and effective implementation of plans.

Subjects Handled

i General Management

ii Marketing

iii Various electives in Marketing

iv Strategic Management and Business Policy

v Management Information systems

vi E commerce

vii Research Methodology and Data Analysis with special focus on IBM SPSS software.

viii Entrepreneurship and Innovation.

ix Statistics and Mathematics for applications in Business Management

Skills and Expertise

To adopt, customize the academic delivery so that the student participants are in an

Conducive learning environment. To inspire them to evolve as future managers

and managers of the future. Teach and assess with relevance to the industry and

society at large as benchmark.

IV Research and Publications:

The following publications were outcome of research studies which are individual Consultancy projects themselves.

Edited Books

1. Malmarugan, D. (2010), Impact of stress on employee performance, chapter in Edited Volume, New Delhi, Excel India.

2. Malmarugan, D.(2010), Compatibility of Retail Store image with shopping style of consumers for Apparel Retailing, chapter in Edited Volume, New Delhi, Excel India.

3. Malmarugan, D.(2010),A model of consumer behavior in ready to wear apparel, chapter in Edited Volume, Chennai,SciTech Publications.

4. Malmarugan, D.(2010),Study on Process improvement to reduce newly launched Product failure, chapter in Edited Volume, Chennai,Anuragam.

5. Malmarugan, D.(2010),Marketing strategies for kids wear, chapter in Edited Volume, Chennai,Anuragam.

6. Malmarugan, D.(2009),Lesson notes for Product and Services Marketing course for MBA program of Annamalai University, Chidambaram,Directorate of Distance Education.

7.Malmarugan,D.&Elangchezhian,K.(2006),A Framework for Measuring Effectiveness of CRM, chapter in Edited Volume CRM in Telecom Concepts and cases, ICFAI university Press, Hyderabad.

Journals(International-Referred and Peer reviewed)

1.Malmarugan,D.(2008),Ethics as an innovative approach to better internal marketing, Innovative Marketing,4(2).1 citation.

Cited by. Smitha.R,Preeja,Aparna B.M(2014), a study on reasons behind organizational silence,zenith International Journal of Multidisciplinary Research,vol.4 (7) .

2.Malmarugan,D.(2008),Strategic model for predicting customer’s intention to purchase apparel online, Innovative Marketing,4(1).2 citations.Cited by Jessica W.P.(2015), Factors Affecting Customers Online Search Intention and Online Purchase Intention using Social Networks: Case Study of Online Shop on Instagram,HCTL Open International Journal of Technology Innovations and Research (IJTIR), iBuss Management Vol. 3, No. 2.

Cited by Priyanka .K, Syed H. A.,(2015), The Scenario of Marketing

Innovation in FMCG Sector, The Scenario of Marketing, Volume 14.

3.Malmarugan,D & Sankaran,H/(2007),Referral Marketing-An Innovative Approach in Management Education, Innovative Marketing, 3(2).

Journals(National-Referred and Peer reviewed)

1. Malmarugan,D.(2009),Online for Apparel: Customer’s Smile, SCMS Journal on Indian Management, VI(1).

2. Malmarugan,D.(2008),Referral Marketing in Management Education: An Overview, SCMS Journal on Indian Management, V(1).

3. Malmarugan,D.(2008),Influential power of Word of mouth for Purchase of Sarees, Indian Journal of Marketing, XXXVIII(6).2 citations

Cited by Kumuda, A.& Rizwana,M.(2013),Study on Consumer Awareness about Handloom Products with Special Reference to Erode District. Journal of Marketing and Consumer Research vol1.

Cited by Rajamohan,S. &Chandrika,S.(2014),impact of wom on urban women – an Indian context,International conference on management and information systems august 4-6.

4.Malmarugan,D.(2007),Customer Expectation of Service Quality in online purchase of apparel, Journal of Textile Association,68(4).

Training Program Participated:

1.Particpant Centered Learning(PCL)Case based Teaching Methods-conducted by Harvard Publishing, a unit of Harvard University and IIM Indore at Tata management training center Pune during 11-13th of march 2012.Prof W.Emmons of Harvard Business School and Dr.N.Ravichandran of IIM Indore were the chief resource persons.

References

1.Dr A Selvarasu PhD

Professor of Business Administration,

Annanmalai University, Annanmalai Nagar-608002,

Cuddalore District, Tamilnadu State, India.

Hand phone 919*********; emailid **********@*****.***

2.Dr S.Kavitha PhD

Associate Professor

Mother Theresa Women’s University,

Kodaikanal, Tamilnadu State, India.

Hand phone 919*********; emailid *.***************@*****.***

3.Dr S.Kumar Chandar PhD

Associate Professor of Management Studies,

Christ University,Hosur Road, Bangalore,

Karnataka State, India.

Hand phone 919*********; emailid *.************@*****.***

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