Marketing Sales

Alex Sayyah

*** ****** ******, ***** ******, CA *0402 ****.******@*****.***

*** *. **** ******, #**, New York, NY 10014 310-***-**** PROFILE

Global B2B and B2C Omni Channel Marketing and Ecommerce leader with management expertise in Strategic Planning, Digital Marketing (SEM/SEO, Display Direct Site & Network/RTB, Paid Social, Affiliate, Email, DR, Mobile, in Store), Customer Acquisition, Sales & CRM, Web Development, Product & Channel Marketing, Analytics & Research, Brand Positioning, Social Media, and Public Relations. Hands-On, Sleeves-Up, Result Oriented Leadership and Team Approach, Balancing Creative Marketing and Revenue and Growth Objectives. CAREER OVERVIEW

UpSwapIt 2014 – Present

Co-Founder. Ecommerce & Marketing Lead

Responsible for corporate strategy, technology development, business development, marketing (online/offline) for UpSwapIt.com, a mobile device trade-in online marketplace and retail in-store SAAS technology start-up

• Identified industry/technology trends, the competitive landscape to build a best in class offering and website experience

• Drove cohesive corporate brand messaging to ensure consistent, compelling UpSwapIt positioning across all digital commerce channels and optimized desktop, mobile, text, and social experience

• Built omni-channel concept with online store, kiosks, and big box and pop-up stores for enterprise partners

• Digital project management including website and mobile (iOS and Android) app development, user experience, and digital marketing strategy including best practices and tools for marketing, messaging and measurement

• Manage performance marketing channels including SEO, SEM, display, affiliate marketing, shopping comparison sites, email, re-targeting, paid social media, partner co-ops, eBay and Amazon stores and distributed content in-line with promotion calendar and ecommerce offers

• Organized and coordinated social media and identified market opportunities via search trends and social listening

• Implemented Customer Comes First initiative and company realized 99% five star ratings

• Lead the executive management team in the development and implementation of the company strategic direction

• Direct marketing strategy and analytics drove growth in the first 9 months of launch from $0 to $875K in revenues with a run rate of $1.5M within the first 12 months

• Optimize operations following launch to lower COGs and increase net margins to 20%+

• Support Executive fund-raising effort that secured and closed a Seed Round of $250K and an A Round of $1M eMoney Team 2012 – 2015

President, Digital Marketing Group

Responsible for Strategic Account Acquisition for eMoney Team, a digital marketing agency specializing in Ecommerce/E- Tail, SAAS, mobile, software and hardware technology, and mHealth companies

• Drove Business Development efforts including prospecting, pitching, and closing of key accounts

• Client Relationship Lead and Project Supervision o Cyberlink – Marketing Strategy – digital campaign strategy, design, and optimization testing focused on revenue o PersonalRN – Corporate Strategy and end-user mobile health app design and development for the mHealth company focused on patient education

o IOLO Technology – Marketing Consulting – Responsible for landing page optimization for IOLO Technology, a PC performance optimization SAAS company

o DataDirect Network – Marketing Consulting – Responsible for marketing technology audit and digital marketing strategy for DDN a high performance data storage company o True Goods – Corporate Strategy and website development for natural/non-toxic product e-store. Research, analysis, website design, development, and launch strategy including social media strategy o Green Cupboards/ecomom.com – Website and Digital marketing strategy and Paid Social, implementation and management for the eco-friendly products e-tailer focused on healthy products for families o 360Training.com – Marketing Consulting – Managed 30+ person in house team for Ecommerce, Web Development, Marketing, Affiliate/Partner programs for 360training.com offering e-learning SAAS solutions for certificate education programs. Online learning company w/500 partners & 4500 resellers Alex Sayyah

713 Euclid Street, Santa Monica, CA 90402 ****.******@*****.*** 207 W. 10th Street, #3D, New York, NY 10014 310-***-**** Nero, Inc. 2008 – 2012

Vice President, Worldwide Ecommerce

Responsible for worldwide Ecommerce for this $100M+ leader in multi-media B2C software and B2B SAAS with 75% of all revenues delivered through online sales. During tenure, realized double-digit quarterly revenue growth in online sales

• P&L management of all online marketing channels with $15M annual budget – display, SEM/SEO, affiliates, email, content, social

• Cut online customer acquisition costs (CAC) by 35% and drive first time orders up by over 20% Online retail/web shop revenues increased by 100% within 12 months

• Led 40 person ecommerce team based across 3 regions US, EMEA and APAC

• Created teams with 4 functional business goals: acquisition, conversion, retention, and reactivation to better align critical company goal metrics and to provide more autonomy to hit key KPIs

• Launch of 23 language/regional sites with new UI, information architecture, platform, analytics, ESP, grew worldwide new order conversions by 33%

• Managed launch of a content rich, social strategy and user participation site (mynero.com) - growing length of user lifetime by 15%, and built the Nero branded social community site to 1.5M users

• Drove comprehensive quantitative segmentation studies geared at aligning NAB data (needs/attitudes/behaviors) with behavioral user states for increased conversion across multiple online and offline channels

• Designed & executed annual marketing calendar to drive revenues, brand awareness, web traffic (2M+ unique visitors per month)

• Led customer insight, data science, and media analytics efforts to help drive revenues.

• Generated $5:$1 ROAS for new customers and $20:$1 ROAS on existing customers via direct and lead gen programs DataDirect Networks 2006 – 2008

Sr. Director of Marketing

Responsible for managing all aspects of global Marketing for this $250M revenue Data Storage Company, including Lead Generation, PR/Industry Analyst Relations, Trade Shows/Events, Customer Reference Programs, Sales Enablement & Inside Sales Team, Digital Marketing including Display, SEO & SEM

• Designed effective, high-impact global marketing campaigns that generated $20M of new business opportunities

• Executed strategic partner/channel marketing and sales enablement programs for IBM, SGI, DELL and other key partners

• Developed individual marketing plans for product lines with revenues from $3M - $50M+

• Helped define “High Performance High Capacity Storage” as a sub category in the enterprise storage market

• Created online sales channel that backfilled sales leads, new services requests and drove new sales revenue of $2M

• Created Inside Sales program, built team, metrics management that generated $9M in sales in first year

• Implementation of company CRM tool (Salesforce.com) and lead nurturing programs (Eloqua, Marketo, Hoovers, etc.)

• Implemented successful PR strategy “Invasion of Coverage” utilizing sophisticated media and analyst outreach techniques, executed successful announcements pertaining to product launches, customer case studies, and new OEM relationships

Mi5 Networks (Acquired by Symantec) 2005 – 2006

Director of Marketing

Launched corporate & product marketing for this Enterprise Security Gateway start-up. Responsible for marketing strategies, planning, implementation, and manage marketing budget; interface with product management, sales/channel & business development

• Drove PR efforts including speaking engagements, awards submissions, executive round-tables, and bird-of-a-feather sessions designed to increase corporate awareness and management expertise in security

• Developed and implemented all marketing creative, marketing materials

• Responsible for development of PPC, SEO, display and print advertising programs Alex Sayyah

713 Euclid Street, Santa Monica, CA 90402 ****.******@*****.*** 207 W. 10th Street, #3D, New York, NY 10014 310-***-**** IBM (Acquisition of Cyanea Systems) 2003 - 2005

Director of Marketing

Drive Go-To-Market program for this J2EE Software Provider, including market positioning, advertising (print/online), events (including web events, partner training, media days, and trade shows), DM campaigns; e-mail, SEM, web, PR/AR

• Implemented Lead Generation program that resulted in a 10x increase in leads for sales groups

• Analyzed research, competitive intelligence and database analysis and identified and implemented enhancements to improve program effectiveness and ROI

• Developed a new corporate site as well as OEM Partner & Reseller Sales Support Sites Lantern Communications (Acquired by C-Core Corp) 2000 - 2003 Director External Communications

Drove marketing programs for this 10Gig Optical Networking Manufacturer. Responsibilities included the planning, development, and production of branding, collateral, Web, public relations, tradeshows/events and lead generation programs and new product launches

• Developed marketing strategy for a global product launch with international OEMs resulting in $1.5M in co-marketing revenue contribution

• Led marketing for Metro Ethernet Forum, Resilient Packet Ring Alliance (an organization of 17 vendors, promoting RPR solutions)

Nomadix Inc. 1998 - 2000

Director Marketing Communications

Responsible for the development and implementation of marketing programs for this Wireless Access Products Manufacturer

• Planned and implemented marketing communications including trade show events, web, PR, and advertising

• Led partner marketing programs with Lucent Technologies, Paradyne, and Interspeed Global Marketing & Advertising 1996 - 1998

Marketing Manager (High-Technology Division)

Responsible for new business development and management of accounts in high-tech & healthcare markets for this International Communications Consulting Company

• Clients included AOL, Cisco, Broadcom, Earthlink, Intel, MedPartners, NetZero, Primestar, and Toshiba with budget up to $8M

International Communications Group 1994 - 1996

Senior Account Executive

Responsible for account management and service for this Global Full Service Advertising/Marketing Agency

• Oversaw execution of advertising campaigns for clients in health, media, service and technology sectors

• Identified new business opportunities, secure new business, conducted market research for media planning and competitive analysis

Education

University of Southern California, B.A. Business Administration References

References available on LinkedIn - http://www.linkedin.com/in/alexsayyah and upon request

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