NAME: Silvana A. Vieira Giacomini
Brazilian, Married, 44, 1 child.
Address: R. Fabio Ricardo Hortiz Finardi, 210 - Horto Santo Antonio City: Jundiaí - State: SP Country Brazil
Cell: 55-011-*****-****
Residence Tel: 55-011-****-****
e-mail: ***.****@*******.***
Objective: Marketing / Trade Marketing / Sales
Work Experience: Marketing / Promotion and Merchandising / Sales Management / Store Name Company-WIRING FIDES (Nov / 09 - Aug / 11)
Company TEXTILE sector - 100% Brazilian
Position: Store Manager
Immediate Superior: Commercial Director
Direct Reports: 17 subordinates
Main responsibilities:
• Management and Sales Coordination
• Contact with customers
•Customer loyalty
• Control Cash Flow
•Workout
• Sales Tracking
• Development of new customers
• Internal staff Management
• Preparation of graphic materials
• All routine shop
Company-name SADIA S / A (Nov / 93 - Dec / 07)
Company Alimenticio sector - 100% Brazilian
Position: Sr. Promotion Analyst
Immediate Superior: Trade Marketing Manager
Direct Reports: 2 subordinates
Main responsibilities:
• Management and Coordination Promotional campaigns;
• Management and Sales Incentive Campaign Coordination;
• Management and Loyalty Campaign Coordination with customers;
• Direct negotiation with suppliers (Promotional Agencies, Graphic, buffet manufacturers, etc.);
• Campaigns Cost Management;
• Development / Approval Promotional materials and gifts;
• Management of Operational routine Campaign;
• Interface with 17 sales branches, coordinating all campaigns;
• budget control;
• Monitoring of results;
• multiplication meetings in all filiiais of Brazil;
• Calendar Coordination Promotional along aa area mkt product and commercial;
• Coordination of events (Fairs National ABRAS, Fipan And APAS), Dining, Happy Hour, etc.);
• Merchandising: technical and behavioral training of merchansiding team;
• Definition of sales promoters of the scripts;
• Monitoring POS (sell out, planogram, pricing, extra point, other);
• Creation and presentation of performance reports;
• Visits to shops and meetings with sales team;
• Integration with sales staff;
• Customer Relations for needs assessment and merchandising solutions in the area;
• Maintain proper exposure of the company's products in retail outlets;
• Deploy promotions POS with or without aa help of external suppliers;
• Sales promoters of staff management and suppliers of outsourced promoters;
• Five years of experience in the supermarket Products Food;
• demonstrators Management and temporary promoters;
• Preparation and development of action plans;
• Notions of Category Management;
• Market Research Basics (Nielsen);
• Interface / Monitoring to other areas of the marketing department - Products, Advertising and Media.
Academic education
• Post - Graduate in Marketing from FMU - 2001
• Graduated in Business Administration with emphasis in International Trade by the Municipal Institute of Higher Education (IMES) - 1993
Languages
• Advanced English
Fluence Portuguese
• Basic Spanish
Courses
• English course in Boston USA in April / 2005
• Merchandising Course
• Computer Course (Word, Excel, Power Point, Access and Internet)
• Course Fairs and Events (Integration)
• Management Course by categories (Integration)
• Course TQS
• Visual Merchandising Course (FGV)
• Leadership Course
Computing
• SAP, SIGA, Word, Excel, Power Point, Access, Intranet and Internet Wage claim
• Negotiable
Availability:
• Full-time and willingness to travel
I am available to live in Murfreesboro - Nashville.