Sales Management

Dane H. Madsen

*** **** ****** #*****, *******, Washington 98121 206-***-**** ****@**********.***

Willing to relocate

PROFILE: SENIOR LEVEL EXECUTIVE

Outstanding track record of successful overall business strategy and implementation for startups, turnarounds, and established early & late stage global organizations. North American and Asia experience building remote business and operations teams and executing successful projects.

SKILLS & CAPABILITIES INCLUDE:

Accomplished Executive with broad-based, cross-functional experience in company financing, marketing, product development, operations, and negotiations in North America and Asia, specifically PRC.

Effective collaborator and leader that ensures deliverables deliver business results.

Experience in turning around poor performing businesses.

Marketing, sales and execution experience spanning fresh water related issues for utilities, healthcare, and petrochemical, technology hardware and software, and media services with specific expertise in Board-level strategy, startup and early-stage company financing, intellectual property management and protection, regulatory compliance, and financial management in North America and Asia.

AREAS OF EXPERTISE INCLUDE:

International and Domestic Sales International Business Development Intellectual Property Strategy

Change & Risk Management Sales Cycle Management Early Stage Funding

Product Development Business Turnaround Approaches Marketing

Strategic Planning Operating Plan Creation Mergers & Acquisitions

Professional Experience

Corporate Strategy and Business Development Consultant– Seattle, WA 2005 - Present

Partners with startup domestic organizations, advising on all aspects of operations need, such as financing, marketing, administration, sales, and operations. Identifies areas of governance and execution issues and provides informed recommendations for resolution.

Currently advising Taiwan-based, Big Data predicative analytics company specializing in retail vertical, in US go-to-market strategy including operations, product positioning and launch, business development, and sales.

oDeveloping product, process, pricing and operational plans

oProviding state of the market positioning and differentiation direction.

oProviding direction in IoT strategy relating to application, privacy and data.

Actively advised high net worth individuals, private equity and mutual funds on positions in multiple public and private investments both prior to and post investment.

oResearched investment opportunities in the SMB digital space and

oProvided evaluation of competitive advantages and disadvantages, revenue forecasts and plans, exit plans.

Transitioned underperforming water treatment R&D organization into fully functional global operation

oAssisted current investors in taking control of startup effort from founders.

oProtected $8 million investment by securing operations, IP, and sales relationships during asset sale

o Reintroduced company into Blue Earth Labs and acquired assets of other industry company to extend product lines to support future sales plan.

Led startup telecom/media service hybrid in converting from enterprise to consumer-focused device

oLed migration of hardware development to value-add Taiwan vendor,

oRefocusing on local/SMB directory services and delivery of personal search experience.

BLUE EARTH LABS, LLC – Las Vegas, Nevada; Hong Kong; Hailing, Jiangsu Province, PRC 2010-2016

Chief Executive Officer Co-Managing Member

Grew company from single product and <$250,000 sales and 30 customers to $2 million sales and 500 customers with protected intellectual property, and emerging business opportunity in China with $20 million potential annual revenue.

Creator of company from assets of predecessors and acquisition of assets of a complimentary company to create a set of innovative products and solutions to treat public and private fresh water.

oDeveloped company structure collaborating with former CEO of acquired company

oPerformed analysis of markets for size and addressability partnering with outside financial experts

oManaged legal formation and all operating agreements working with outside legal firms

oNegotiated legal agreements for asset purchase and royalties where necessary

oValidated asset value including pending and issued patents, and customer accounts and relationships

oBuilt initial operating, sales, marketing, channel distribution agreements and distribution plans

oIdentified management roles and recruited lead scientists, sales, finance, and operating officers

Reduced startup cash outlay 80% by developing an execution and financing plan

oNegotiated favorable royalty agreements as part of asset purchases

oRenegotiated existing agreements at predecessor firms to lower startup costs

Defined and drove market validation pilots and studies to address barriers in water innovation.

oDefined studies and pilots with high probability of success with lead science officer

oIdentified gaps in science and product to address markets then prioritized gaps to fill

oRecruited teams to lead pilots and studies with operating officer and sales team

Identified, negotiated, and closed a strategic acquisition to expand product offerings and market applications.

oNegotiated legal and royalty agreements in partnership with external legal team

oEstablished go to market strategy in meaningful markets with internal sales team and leadership

oBuilt marketing plan to migrate from product sale to more complete solution sale

Led IP strategy, producing four patents and acquired assets that added an additional 10 patents.

oImproved existing patent filings to make them defensible working with external IP counsel

oDrove development of additional patented products with Science officer

Drove product development to create non-hazardous alternative cleaning formulas and highly concentrated electrochemical products.

Developed North American and Asian marketing and execution plans to support expansion to other verticals in other geography including industrial cooling, food processing, and healthcare.

Planned and executed business development relationships to bring product into channel sales models with partners covering 27 states with over 200 direct sales representatives; added over 100 installations of constant-use product and over 400 event-driven product sales.

oIdentified high profile channels with requisite skills and distribution

oNegotiated agreements to protect both parties as partners in channel with external counsel

oLed channel sales and support plans to assure success with VP of Sales and Science officer

Introduced core product in the People’s Republic of China by initiating relationships, project planning, and executing an industrial cooling pilot currently being converted to full deployment with Sinopec.

oIdentified and vetted partners that could succeed in marketing innovation in PRC

oNegotiated Joint Venture including agreements, rights, and formation with US and HK legal counsel

oIdentified and secured PRC partner with significant market penetration

oIdentified, negotiated, defined, and then managed successful pilot being converted to full adoption with an annual opportunity >$12 million annually.

COMMOCA, INC. – Las Vegas, Nevada and Mayaguez, PR 2005-2006

Chief Executive Officer

Recruited by new professional investors to transition company from customer premise hardware business model to a software and consumer media services model. Built first viable, device-based click to call directory in conjunction with telco partners.

oManaged a team of five Founders and Board Members, with total reporting staff of 67+ individuals.

oObtained funding commitments and negotiated with vendors to refocus capital to support operations and growth in partnership with Board and founders

oMigrated operations from a hardware focus in a competitive market to a content and directory company with unique cost per call model

oRecruited key management talent to support new model

oLed Regional Bell Operating Companies pilot projects, including setting user interface, standards, and customer service standards, and partner metrics

Led technical field trials by negotiating and executing AT&T and Bell South agreements deploying 1000 devices into field trials as market validation.

Secured $7 million in financing from three funds, including the Puerto Rico Commonwealth investment fund

YELLOWPAGES.COM, INC. – Las Vegas, Nevada 1996-1998 2000-2004

Founder Chief Executive Officer Chairman

Co-founded company and served as initial CEO and identified, negotiated, and closed sale of controlling interest to NJ-based SMB media platform-company. Reacquired company in 2000, and served as CEO.

Launched company and drove development from concept to sales revenue, including recruiting executives and Board members, as well as developing sales, technology, and financing plans.

Rebuilt company to $100 million exit in four years,

Relocated company from San Francisco to Las Vegas to reduce costs

Identified, negotiated, and closed key acquisition of technical assets and key people

Built company of 150 total employees

Created marketing process, brand direction and standards

Drove data management and acquisition plan

Developed key partnerships in enterprise software and co-marketing partnerships

Partnered with CTO to create the user experience

Led negotiations to white-label platform for four additional independent publisher’s directories

Negotiated functionality and agreement for first mobile local directory in marketplace

Created the premier global directory with the highest user satisfaction and highest primary and organic traffic in its competitive space, which included Telcos, newspapers, and alternative, well-funded competitors.

Drove company from less than $1 million in revenues to $12 million in four years prior to being acquired.

Identified, proposed, and negotiated PRC partnership linking YellowPages.com and China Telephone Directories to create the first US-Asian directory, closing final agreement in 14 months with PRC Ministry of Information.

Led and managed acquisition teams for three acquisitions.

Managed exit process in competitive environment with eight bidders in a $100 million exit.

Identified natural owners and solicited interest

Led bidding process with Board and outside financial advisor

Managed due diligence process for 6 eventual bidders with Executive team

Negotiated terms of agreements with Board and outside investment advisor

Education

UNIVERSITY OF NEVADA AT LAS VEGAS; LAS VEGAS, NEVADA

Coursework in General and History Studies

Willing to relocate

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