SILVANA NAVARRO

**** ** **** ** *****, FLORIDA **155 MOBILE 954-***-**** acv90a@r.postjobfree.com

HTTPS://WWW.LINKEDIN.COM/IN/SILVANANAVARROP

R ELEVANT EXPERIENCE

Advertising Account Executive at The Key Biscayne Pioneer and Miami Pioneer Miami, Florida 2016

-Mantain and grow relationships with existing clients using effective and regular communications to ensure all platform marketing solutions opportunities are

convered.

-Meeting and liaising with clients to discuss and identify their advertising requirements, develop persuasive proposals and prospect new business opportunities.

-Supervising and handling paperwork, contracts, final Art and detailing for upcoming Ads to meet deadlines.

-Manage complete sales process from beginning to end. Staring at identifying clients, negotiating terms agreements to closing sales, providing timely and

efficient responses to all customer inquiries.

-Improve, execute and supervise media kit content and social media packages.

Senior Account Manager at Aprovecha.com Caracas, Venezuela 2013-2015

-Responsible for the day-to-day accounts management of portfolio by led meetings and presentations to recruit and secure relationships to expand site s

corporative partnerships; reaching more than 40 new partners in a month.

-Supported sales force in pipeline reviews, new business closing and meeting growth objectives whilst exceeding customer expectations

-Communicated and supervised creative specifications, timelines and set appropriate expectations to ensure the successful launch of promotions.

-Developed and formulated innovative e-commerce promotions by secured the hottest deals from the most desirable merchants for website members;

generated USD 400,000 in additional revenue in one year.

-Formulated web content for products and promotions, incrementing traffic and visibility by 50%, by creating fresh, original and catchy stories that arouse

people s curiosity on the offer.

Senior Account Manager at Tudescuenton.com Caracas, Venezuela 2010-2013

-Built, managed and energized portfolio of 300+ accounts across variety of industries such as local businesses, travel and live events; generated revenues of

USD 600,000 per year.

-Generated sales strategies and campaigns for merchants offering discounted activities, travel, goods and services by producing creative deals and campaigns

tailored to the clients specific needs.

-Second in command for open Sales Force Department for the first coupon website in Venezuela; increased promotions offerings from 15% to 35% in less

than 3 months.

-Act as the primary contact for management of portfolio client s accounts and new business.

Event Producer and Coordinator (Freelance) Caracas, Venezuela 2010-2015

-Planned and coordinated logistics with diverse teams for more than 17 high profile social and publicity events for individual and corporate clients.

-Led service and hospitality teams from event staging to execution through completion.

-Liaised between vendors, clients and staff in planning, creating and leading event.

-Monitored expenses for supplies and establishment contracts ranging from USD 25,000 to USD 250,000 per event

General Producer (Freelance) Caracas, Venezuela 2010

-Conceptualized and developed photo shoots Campaigns for clients as Fashion Tv and Fiz Swimwear.

-Managed photo shoots budgets and coordinated expenditures amounting to a total of USD 550,000 for all events combined.

-Devised timelines and schedules for logistics of photo shoots, and managed the team in charge of operations.

-Served as location scout manager for shoots throughout Caracas.

Brand Manager of Premium Product at British American Tobacco Caracas, Venezuela 2008-2010

-Conceptualized and launched more than 35 events to cultivate high quality brand experience for Vogue Cigarette.

-Implemented a weekly reporting system on brand awareness, growth patterns and segmenting to maximize brand marketing strategies.

-Generated customer feedback data in regards to brand experience, helping to improve brand recognition in 60% in 1 year, creating high end and unique

events and situations when customers express they related to the brand.

Creative Producer at Venevision Network Caracas, Venezuela 2007-2008

-Developed scripts and content for daily news of Noticiero Venevision.

-Video editing, Script writing, Article editing and Pre and post-production of videos for daily news entertainment segment Estrenos y Estrellas.

-Ran field production for Estrenos y Estrellas .

-Directed and arranged on-air talents for Estrenos y Estrellas .

EDUCATION

Bachelor, Advertising and Mass Communications at Universidad Catolica Andres Bello Caracas, Venezuela 2008

Thesis: Documentary entitled, Immigration and Emigration in Venezuela (aired on Globovision Network). Received recognition for Highest Mark on

Thesis Project

S KILLS AND INTEREST

Bilingual Spanish and English Ability to Multitask Efficiently Under Pressure Concept Creation Strong Writing and Editing skills Time Management

Goal Driven Excellent Interpersonal Skills Ability to Adapt Quickly to Changing Priorities Budget Management E-Commerce Strong Sales Skills

Costumer Service Negotiation Skills Strategic Planning Avid Salsa Dancer Martial Arts Jazz Well Traveled

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