Social Media Manager

Jules Shapiro

*****.*******@*****.*** • 917-***-****

Twitter & Instagram: @julianneshapiro

LinkedIn: https://www.linkedin.com/in/julianneshapiro WORK EXPERIENCE

Dolby Laboratories, Inc.: San Francisco, CA Mar ’16 – July ‘16 Digital Marketing Manager

• Proactively led strategy, criteria requirements, competitive research and search for a new CMS to decrease amount of time to publish content on website

• Spearheaded vendor search for social depth platform solution on website for improved customer support experience for end users, community engagement and additional SEO value for brand

• Led digital content strategy for Dolby Voice partner Highfive's video conferencing partnership announcement, which resulted in the highest week of traffic to date for that section and 10% conversion rate of outbound clicks to partner website American Association of Advertising Agencies: New York, NY April ‘15 – Feb ‘16 Director, Digital Marketing

• Managed and grew Membership Coordinator in social media influencer campaigns using visionary and coaching leadership styles

• Negotiated 20 partnerships, including 15 new partners, obtaining print and digital advertising space valued at more than $2.3 million with more than 33 million impressions, and handled all partner relations

• Developed and implemented integrated strategic digital marketing plans for national conferences and awards, resulting in a 150% increase in registration revenue for Strategy Festival 2015 and 80% for Talent@2030 2015

• Worked with web developer on a technical solution to determine marketing ROI in Google Analytics for digital advertising

• Built 4A's social media community engagement by spearheading Social Media Committee, giving members access to Tumblr, Kik, Foursquare and developing social media metrics guidelines for the industry American Association of Advertising Agencies: New York, NY Nov ‘12 – Mar ‘15 Digital Content Manager

• Formed and developed more than 15 new partnerships valued at $1.5 million with more than 46 million impressions

• Launched #4AsTransformation to a trending topic on Twitter for 3 consecutive years, resulting in a 54% increase of social mentions in 2015, trending ahead of The Final Four

• Founded and served as first staff liaison of 4A’s Social Media Committee, featuring senior leaders in advertising agencies

• Conducted consulting to agencies and associations about social media best practices, monitoring tools and setup

• Made original social media publications for agencies about social monitoring activities, data ownership and ROI attribution Library Journals LLC at Media Source Inc.: New York, NY July ‘11 – Nov ‘12 Digital Content Specialist

• Project managed new workflow of more than 500 editorial eNewsletters and 1,000 promotional email blasts across 3 brands

• Managed print-to-web process of more than 50 magazine issues using inline CSS in Dreamweaver to optimize on WordPress

• Created monthly analytics snapshots for all digital products across interfaces, including Google Analytics and HootSuite

• Facilitated and delegated day-to-day website support requests from other departments to team members

• Ran SEM and CPC campaigns on Google AdWords and Facebook Advertising for email list development and sales Vook: New York, NY Jan ‘11 – May ‘11

Social Media Marketing Manager

• Increased number of Twitter followers by 25% by executing retweet challenge sweepstakes during holiday promotions

• Founded and executed weekly email marketing program by creating HTML emails promoting specific groupings of apps

• Developed blog content featuring exclusive author interviews and articles to encourage app sales and engagement Silicon Valley Capital Club: San Jose, CA Mar ‘07 – July ‘10 Membership and Marketing Coordinator

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• Was interim membership director for 2 months and increased number of new members and revenue by fostering relationships

• Planned and oversaw the production of more than 20 monthly eNewsletters for event audience development and engagement EDUCATION

Pace University: New York, NY • M.S. in Publishing, 3.63 GPA San Jose State University: San Jose, CA • B.S. in Journalism with emphasis on magazines, 3.5 GPA, dean’s scholar PROFESSIONAL DEVELOPMENT

American Association of Advertising Agencies: Executive Leadership Program • Fall 2013 TECHNICAL SKILLS

•Adobe Creative Suite •HTML, CSS, Axure, FTP •Google Analytics, AdWords, Webmaster Tools •StrongMail, Mad MiMi, Real Magnet •HootSuite, TweetDeck •Facebook Insights, Advertising •WordPress, Squarespace, SharePoint, Ektron •Salesforce

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