Marketing Sales

Andres Giraldo

**** ** ** *** *** *** - Miami, Fl 33178

*************@*****.*** - 1-786-***-****

EXECUTIVE PROFILE

Marketing and Project Development Director offering outstanding communication and cross-cultural team management skills. High-energy, results-oriented leader with a corporate attitude. Bringing on board an excellent balance of creativity, execution skills and communication procedures.

SKILLS

Marketing Strategies, Advertising, BTL Activations, Event Planning, Sports and Entertainment Marketing, Corporate Communication Programs, Project Management, Public Relations, Leadership, Business Operations, Account Management, Market Research, Media Buying, Start-Ups and Acquisitions and Time Management.

CORE ACCOMPLISHMENTS

Designed and simultaneously executed across the Americas a Multi-Cultural marketing platform capable of delivering strategic marketing for Fortune 500 Companies.

Delivered over 75 Marketing & Communication Campaigns successfully throughout 15 years of experience.

Created a fully operational marketing department for a trending fashion line, capable of executing in 37 countries.

Developed an international sales program for a Multinational In-Store Marketing & Displays company.

Booked world recognized entertainers and sports talent for brand activation events.

Negotiated several multi-national sporting tours with first quality athletes and professional teams.

Created the internal communication systems for more than 25 companies.

Designed and executed award winning tradeshow booths.

PROFESSIONAL EXPERIENCE

Marketing & Project Development Director, Sept 2003 to Jan 2013 & Jan 2015 - Present

GO MVP Network / Former Real Marketing Group LLC - Miami, Fl

Co-founded the agency in 2003 with a Creative Director and a Production Manager and started to deliver services to larger Marketing Agencies and Marketing Departments of larger corporations. From 2008 until 2013 the agency positioned itself as a major provider of marketing strategies and creative concepts for brands in South Florida and Latin America.

Designed and co-produced award winning experiential marketing campaigns like the URBAN BEACH MUSIC FESTIVAL in Playa del Carmen Mexico and the 100 Year Anniversary Campaign for NIVEA with Marc Anthony in Latin America.

Led the Integrated Marketing accounts for several brands such as NIVEA, PEPSI, CORONA, JOSE CUEVO, ABSOLUTE REBELLION, WTA, BIMBO and DIAGEO among others.

Developed more than 20 marketing platforms capable of generating media content as well as providing clients exposure and direct leads in different industries.

Redesigned the Agency Operations by creating a multi-division operation in 6 areas of marketing and partnerships with some of the best agencies in each of the divisions. GO Sports (Sports Marketing), GO Tools (Corporate Communication Solutions), GO Social (Social Media and Digital Solutions), GO Instore (Retail and Trade Marketing Solutions), GO Ventures (Project Development Division) and GO Marketing (Traditional BTL, PR and Advertising Solutions). The new model duplicated the portfolio within 18 months of operations, and generated over 3.2 Million Dollars in Revenue.

Created TRMG Sports, which was the first Sports Marketing approach of the company. The division co-managed several athletes as well as it executed several sports marketing events like the Agassi Farewell Tour in Costa Rica, Beach Games in Dominican Republic and some International Friendly Soccer matches with top South American teams. The project generated over 5 million dollar in Gross Profit during the first 3 years of operations.

Developed CRM programs that allowed our clients to communicate and operate effectively.

Launched the In-Store Marketing Consulting Department that later on became the official provider for GRUPO 361, one of the most important US Hispanic Marketing Networks in the Eastern United States.

Managed the merge process into a larger agency in 2015 to be called GO MVP Network and later on the sale of the agency to INBIMA S.A. in 2016.

Designed marketing elements capable of integrating ON-LINE and ON-SITE marketing experiences for the end-user at the Points of Purchase. The "Smart Stations" as they are defined are now being used at over 300 businesses.

Marketing and Operations Director Jan 2013 to Dec 2014

INBIMA INTERNATIONAL INC // INBIMA S.A. - Miami, Fl

Directed the International Operations Office of INBIMA, a multi-million dollar company with operations in the Americas. Led sales team to provide In-Store Marketing Elements as well as Marketing Consulting Services in the areas of Trade Marketing, Retail Communications and Trade Show space design.

Designed the new marketing strategy for all international corporate accounts and implemented direct communication systems and project management platforms that led to a 31% increase in sales for the company within the first year of operations.

Engineered the marketing and sales team capable of reaching out accounts in the United States, Dominican Republic, Costa Rica, Panama, Mexico and Guatemala.

Strategically selected the most relevant tradeshows in the industry as a strong combustive for sales and operations.

Directed 11 Tradeshow Projects that resulted in 3 award winning booths and over 3 million dollars in sales.

Developed the Online and Social Media Marketing strategy that resulted in sales over $450,000 during the first year of operations.

Supervised operations for the top accounts, including the development of the Retail Strategy for an International Fashion Brand that resulted in the opening of 8 stores within an 8 month period, replacing their traditional distribution system for direct sales to their end-users. Simultaneously designed and executed the store licensing program that led to a multi-million/multi-store deal with an international investment group.

Redesigned the internal communications system between the creative department (Graphic Designers and Industrial Designers) and the trade marketing consultants to develop ideal solutions for major accounts. Among the clients we may highlight Coca-Cola Puerto Rico, PepsiCo USA, Toshiba, BlackBerry, Samsung, BP, Procter & Gamble, BIMBO among others.

Platform Development Director - Partner, Aug 1998 to Aug 2003

Ez4u Services Corp. - Miami, Fl

Designed and executed an effective Residential Service provider system with over 100 vendors and 700 clients.

Managed all the communications and marketing of a new model in the Residential Maintenance and Care industry.

Supervised all corporate accounts including Continental Management, Square One Associates and the City of Miami.

Created the Licensing System and sold the platform to an international investment group.

Executed the entire ONLINE experience for both the clients and the service providers.

EDUCATION

Bachelors School in Business Administration

Double-Major in Marketing and International Business.

Florida International University Miami, FL 2002.

PROGRAMS & SOFTWARE

Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.), SharePoint, Final Cut, Corel Studio, Adobe Dreamweaver, Word Press Backend, Woo Commerce, Adobe Fireworks, Adobe Photoshop, QuickBooks, NOVA Point of Sale, CLOVER POS, Tweet Deck, Hootsuite, Red booth, Google Analytics and SPSS.

LANGUAGES

Fluent in English & Spanish. Advance conversation skills in Portuguese.

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