Sales Marketing
Resume:
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Dear Hiring Manager,
Please find my resume attached for your review. I firmly
believe a combination of my natural talents, personality and business development expertise makes me an ideal
candidate.
For almost 20 years, I have been employed with MacMillan Estate Planning. As the ambassador for the firm, I handled all public relations and promoted our brand promise both internally and externally. I had the opportunity to design and orchestrate the sales/marketing department from the ground up. I am driven by the guest experience and every marketing detail reflects this passion. As I dream in technicolor, I use my creativity to build brand strategies to ensure we improve our clients' lives.
Over the years, I've worked to find the perfect marketing mix to drive profits while creating brand loyalty amongst our clients and team. With a focus on growth, change is a constant and leading a team to adapt is one of my strongest strengths. In addition to being extremely organized and flexible, I am a fanatic about details especially when it comes to events, presentations or marketing materials. I am confident my passion and high level of experience would allow me to produce quality results within this exciting role. I am keen to join a winning team and reputable company like yours. Thank you for taking the time to consider my application and I look forward to hearing from you. Cheers,
Melanie Heath
*************@******.***
mh
MELANIE
HEATH
VISION
It is through careful understanding
that I can lead a team to surpass
the company's strategic objectives
while transcending the client's
experience. I love to inspire those
around me to be their very best.
Working within a team environment,
magic can happen both on a
personal and corporate level.
GET IN TOUCH
*************@******.***
phone
address
400 Tuscany Estates Rise NW
Calgary, Alberta
T3L 0C5
EXPERIENCE
CHIEF BRANDING OFFICER
MACMILLAN ESTATE PLANNING CORP. //
CALGARY
Led in the creation and development of an innovative marketing department, enabling MacMillan Estate
Planning to communicate its brand powerfully and with consistency to our clients, partners, employees and new public audiences via our products and services and multiple information channels.
Developed and implemented the Annual Marketing Plan, including SWOT analysis.
Contributed to the achievement of the Strategic
Objective by expanding the firm’s visibility and client brand connection.
Developed improved sales communications and
procedures to meet sales quotas.
Oversaw all sales within the firm while educating the entire staff on how to secure a new sales lead by
following a set of sales techniques that build client relationships.
Analyzed all aspects or touch points that a client will experience in relation to the firm and created policies around the findings to better improve lead generation, lead conversion and client fulfillment.
Fostered a creative, innovative, and results-oriented environment through effective resource planning,
decision-making support, and individual coaching and empowerment.
Managed all human resources for the firm including sourcing, interviewing, employee reviews, employee training and terminations.
Advanced the interests of the organization through affiliate organizations, agency and key supplier
relationships, and strategic industry partners via public relations.
Strategically planned all media mediums to optimize results of the programs for both MacMillan and the clients (i.e. The Strongroom, TTTE, CTV)
Creatively planned around event management to ensure the experience surpassed the guests expectations.
Acted as Brand Ambassador for all radio and television appearances and media inquiries.
1998
to
2016
mh
MELANIE
HEATH
VISION
It is through careful understanding
that I can lead a team to surpass
the company's strategic objectives
while transcending the client's
experience. I love to inspire those
around me to be their very best.
Working within a team environment,
magic can happen both on a
personal and corporate level.
GET IN TOUCH
*************@******.***
phone
address
400 Tuscany Estates Rise NW
Calgary, Alberta
T3L 0C5
e EDUCATION
Certified Professional Consultant on Aging - CPCA
Elder Planning Counselor - EPC
Life License Qualification Program - LLQP
Certified Financial Planner - CFP
Private Monthly Mentorship Program for Leadership with John Maxwell
E-Myth Business Coaching Program
Executive Mentorship with Lisa McLeod, author of
"Selling with a Noble Purpose"
VOLUNTEER WORK:
MAPS - Multidisciplinary Association for Psychedelic Studies
Zendo Project - Burning Man
Temple Guardians - Burning Man
Calgary Drop-In Centre
Arthritis Society
DeSonus
Hearts & Hammers
Big Brothers Big Sisters
Kids Help Phone
Lupus Society of Alberta
Calgary Zoo Conservation Fund
Calgary Zoo Flood Relief Fund
ADVOCACY:
Appearing in the MDMA - The Movie (Release Date 2017)
Global News - Featured in "Illegally Healed" (July 2016)
Fundraisers for MAPS - Psychedelic Dinner
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