Social Media and Digital Marketing

ZOE MALLIOS

Dover, NH

CELL 775-***-**** • E-MAIL ********@*****.***

PROFILE

Driven digital marketing problem solver who is passionate about social media, brand marketing, and advertising. Balances creative and analytical skills to provide unique insight in optimization, and leveraging existing assets. Willing to relocate.

SKILLS

Google Analytics, Curalate, Social Code, Sprinklr, Microsoft Word, Excel, PowerPoint, HTML, CSS, Hootsuite, Adobe InDesign, Photoshop, Illustrator, Bridge, Camera Raw, Basic Digital SLR Camera Skills, Minitab, Qualtrics Survey Software

EXPERIENCE

SPERRY, Product Development Coordinator

Lexington, MA 12/2015 – 3/2016

Assisted the men’s and women’s product development teams throughout the footwear creation process.

Created commercialization reports, maintained product creation calendar, and generated monthly scorecard for domestic and international teams.

Liaised between materials and design teams to facilitate textile and leather development, while resolving issues and improving key deliverables.

Tracked prototype and sample deliveries, as well as presented samples to product, design, and duty teams.

Overhauled organization system of footwear sample closet containing over 3000 shoes.

TIMBERLAND, Social Media Intern, Global Marketing

Stratham, NH 2/2014 – 2/2015

Supported social media management for brand, including content creation, strategies, optimization, scheduling, and copy writing (Facebook, Twitter, Instagram, Pinterest, Tumblr, Youtube, Google+).

Researched and prepared detailed analytics reports of brand and competitors to present to team and upper management.

Increased social media followers by 238% cumulatively, as part of team.

Professional photography and image editing for forward-facing and internal use.

Recognized as one of Mashable’s “6 Brands that are dominating on Instagram” (2014).

SAVE THE CHILDREN, Internet Communications Intern, Marketing and Digital Media Westport, CT 5/2010 – 8/2010

Managed internet marketing communications through brand’s social media contact points (Facebook, Twitter, YouTube, Flickr, and field worker blogs) on a daily basis with scheduled updates.

Increased both Facebook and Twitter followers around 10k each.

Investigated contemporary NGO trends to craft outbound messages and cultivate interaction.

Development of branding consistency within newsletter media templates and donor collateral material.

EDUCATION

ROCHESTER INSTITUTE OF TECHNOLOGY, Bachelor of Science in Business Administration Rochester, NY 8/2008 – 5/2012

New Media Marketing

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