Sales Manager
Resume:
JOSEPH A. TUTAK
Avon Lake, OH 44012
********@**.**.***
SUMMARY OF QUALIFICATIONS:
Over 15 years of management experience in marketing, sales, training, and communications
Demonstrated experience in development and execution of marketing, communications, and sales plans
Excellent interpersonal, management, and presentation skills – extremely creative
Enthusiastic, well-organized, hard-working team player/leader and problem solver WORK EXPERIENCE:
December, 2013 – March, 2016
CenturyLink - Independence, OH
On-Boarding Sales Engagement Training Manager
Managed the On-Boarding training, learning, & development for CenturyLink Commercial Division
Responsible for the new hire engagement integration of over 200 new account consultants April, 2012 – October, 2013
HP Manufacturing – Cleveland, OH
Manager of Sales
Directed the National Accounts Business Sales Team of the largest custom Retail/OEM plastics fabricator
Provided leadership, mentoring, and training to sales personnel for skill enhancement and development to ensure maximum sales volume and profitability
Acted as the direct interface between Sales and Operations Management / Executive Directors
Increased sales by over 30% YOY in 2012, contributing to larger share of company’s overall business
Secured new Fortune 500 accounts for the company August, 2011 – Current
Docherty Talent Agency - Cleveland, OH
Actor, Entertainer, Voice-Over Artist
Video & V.O. Spokesperson and Actor for PowerHouse Generators internet videos and commercials
V.O. Announcer for LubeStop radio and internet commercials
Actor for Transtar Industries internet commercials, Travel Centers of America training video, and OSI TV & internet commercials. Model for Highmark Health
July, 2011 – April, 2012
The Kempton Group (TKG) - Cincinnati, OH
Alliance Sponsorship Consultant
Focused on securing long-term strategic alliances for amusement park sponsorship and marketing rights with Cedar Fair Entertainment Company’s 17 national properties and 24 million annual guests
Responsible for strategically growing new alliances within the Wireless/Telecommunications Industry, and providing direct competition to Disney Parks’ “Mobile Magic” application
Pursued the negotiation of partnership contracts with large, multi-national organizations JOSEPH TUTAK
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December, 2010 – July, 2011
GroupeSTAHL / Transfer Express – Mentor, OH
Director of Marketing and Sales
Directed the marketing, sales, business development, and customer service of America’s largest B-to-B custom transfer printing company, overseeing a 20% increase in annual revenue with a 30% increase in profits
Effectively managed the new product development and marketing launch of “Transfer Extreme,” a new simulated 4-color printing process and line of stock transfers, with over 300 orders placed in first week
Completely re-organized the strategic and creative direction of the company’s 7-person marketing team through the creation and implementation of project planning, expansion of advertising presence, campaigns, promotional activities, and social media, increase of trade show activities, adherence to corporate standards, management of workflow, and team-building, resulting in increased sales and a 70% increase in website traffic
Changed the culture of the 40-person customer service department to a more customer solutions sales, incentives-driven organization, doubling equipment sales in one month which exceeded all previous records
Improved intra-company/inter-divisional communications and relationships resulting in improved performance
Initiated competitive intelligence gathering and analysis initiative for improvement of marketplace knowledge, solidification of product performance and pricing structure, and the development of sell-against strategies
Enhanced the company’s social and print media presence, increasing article placement and blog traffic
Designed the basis for the company’s fiscal 2012 business plan to ensure its future success April, 2004 – December, 2010
CenturyLink (Qwest Communications) - Independence, OH Sales Engagement Manager
Conceived and managed Q.MBA, the learning & development program for training, coaching, & mentoring of sales reps, which integrated the principles of Miller-Heiman strategic selling & Langevin adult learning theory
Successfully executed this development program for a Region which led the company in sales revenue
Performed content development, conducted effective training of the organization’s products and sales techniques (according to adult learning principles and professional solution selling programs), assessed the learning and development needs of outside sales associates (and their managers), and measured the effectiveness of training programs to maximize the sales teams’ revenue potential
Earned certification in training content development and instruction according to adult learning principles from Langevin Learning Systems; professional strategic and conceptual solution selling skills from Miller Heiman;
“Professional Sales Coaching” from Achieve Global; “Power Messaging” from Corporate Visions; “Negotiations Training” from the Bay Group; and the “Disney Keys to Excellence” from the Disney Institute March, 2003 – April, 2004
CenturyLink (Qwest Communications) - Independence, OH Channel Marketing Manager
Responsible for the creation of Corporate programs and strategies for new revenue acquisition and brand promotion within the Business Markets Group. A 2003 nation-wide call blitz / sales contest resulted in $1.08 million in MRC sales, representing 4% of Company’s Q3 enterprise revenue, with an ROI of 1,130%. Successfully planned/launched 6 quarterly corporate program roll-outs
Created and managed internal, nation-wide marketing communications programs: channel newsletter, intranet headlines, and marketing calendar. Responsible for content creation, editing, and distribution
Created and managed the nation-wide Executive Engagement, Sponsorship, Tough Qwestions, and Briefing Programs for the field’s interfacing with Corporate Executives
Provided leadership and direction to the management of the Corporate Customer Reference Program
Worked on the development of new Corporate SEM (Sales Engagement Management) organization for the learning and development training of the BMG’s 3,000 nationwide sales reps JOSEPH TUTAK
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February, 2001 – March, 2003
CenturyLink (Qwest Communications) - Independence, OH Field Marketing Manager
Was responsible for the creation and execution of local, regional marketing plans to create demand and drive revenue to strategic Qwest products and services in the local/Regional marketplace. Generated ideas/concepts and developed business plans for driving the vision of new business opportunities
Responsible for the creation of innovative programs and strategies for new revenue acquisition and brand promotion. A 2001 program moved the local Branch from 70% of Sales Target to 100%
Managed local “grassroots” marketing events budget/planning. Successfully orchestrated ten customer-facing events that generated over $1 million in MRC sales, with an ROI of 1,667%
Worked with Qwest Business Partners to drive incremental business within the local marketplace
Created local sales rep learning and development training program, reducing ramp-up time from 14 months down to 7 months. New program grew and was adopted at the Regional level February, 1999 - February, 2001
Sprint PCS - Independence, OH
District Marketing & Communications Manager
Orchestrated the marketing/communications launch of SPCS’ Northeast Ohio District, a new wireless market, which included 3.5 million covered POPS throughout four major cities and surrounding suburbs: Cleveland, Akron, Canton, and Youngstown. Successfully planned and organized 6 new retail store grand openings
Was responsible for local programs/promotions implementation in support or independent of national programs. Organized 19 major program/promotional launches for B2B, retail, & partner indirect sales channels
Managed the local application and budget of advertising programs in TV, radio, and print. This included media traffic scheduling and rotations, compliance with main messaging, customization, coordination of partner Co- Op advertising, implementation of vendor barter/trade agreements, sports sponsorships, guerilla marketing, and negotiation of added value expectations (over $2 million negotiated)
Planned all local public relations activities, managing 7 major PR events/campaigns that generated over an estimated 3,000 free TRP’s. Also conducted 7 technology seminars to promote new Wireless Web launch
Managed local retail traffic-driving and/or awareness-building events/programs. Organized over 75 booth appearances at trade shows, festivals, etc. for awareness and selling opportunities; 35 radio remotes to promote specials and generate awareness, visibility, and retail traffic; and 8 professional sports personality appearances for driving traffic into the retail stores. Also managed mystery shopping program across channels
Responsible for managing and growing local professional sports sponsorship alliances. Had direct responsibility of the Company’s overall alliance relationships with local sports franchises and personalities November, 1998 - February, 1999
GTE Wireless - Bedford, OH
Regional Marketing and Public Relations Coordinator
Supported internal kick-off for launch of national promotion. Created internal communication pieces, selected and prepared internal and external sites, and acted as featured character in promotional/training video and motivational activities
Served as media spokesperson for, and managed activities of, Region’s on-location “Bill of Rights” promotions, which generated major local media coverage
Was responsible for managing and growing local sponsorship alliances, and having direct responsibility of the overall alliance relationships with several local sports franchises and entertainment venues
Produced press releases and materials for management of national and local crises
Compiled information across seven states for purpose of publishing of Region’s monthly internal communication news source, serving over 1,500 employees
Coordinated various retail value-added sales promotional activities across multi-state area
Served as liaison between the Region and its partner PR agencies for annual/campaign execution
Modified and edited the Region’s media guide and informational package for building brand awareness JOSEPH TUTAK
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June, 1994 - November, 1998
Total Source Analysis (TSA) - Wellington, OH
National Director of Marketing and Sales
Managed the actions and duties of the Company’s business development efforts, including the expansion from 2 to 7 nationwide offices
Increased the Company’s annual sales from $2.5 million in 1994 to $10 million in 1999
Created annual marketing plans and business strategies for successful revenue generation
Administered bidding and proposal generation for prospective clients, maintaining a production rate of approximately 400 proposals per year, with an acceptance rate of 75%
Designed all Company promotional materials including brochures, press releases, etc. for brand awareness
In charge of trade show appearances for brand promotion, including off-site events and activities
Delivered formal business presentations for selling to clients and reporting to Company Corporate executives
Initiated project management for each client; served as partner liaison and account manager
Designed computerized project, proposal, and account management database system for automated execution
Promoted to position from “Assistant Manager of Marketing & Sales” in November, 1996 EDUCATION:
August, 1990 - May, 1994
Grove City College - Grove City, PA
Bachelors of Arts (BA) Degree in Communications
August, 1994 - December, 1994
Cleveland State University – Cleveland, OH
Took classes in the executive Masters of Business (MBA) graduate program TRAINING & CERTIFICATIONS:
Instructor/Facilitator Certification: Langevin Learning Systems February, 2006 Instructional Design Certification: Langevin Learning Systems May, 2006 Conceptual Selling Excellence: Miller-Heiman August, 2007 Strategic Selling Excellence: Miller-Heiman September, 2007 Professional Negotiations: Bay Group April, 2008
Disney’s Keys to Excellence: Disney Institute June, 2008 Power Messaging: Corporate Visions March, 2009
Setting Strategic Appointments: Miller-Heiman August, 2009 Professional Sales Coaching: Achieve Global October, 2009
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