Strategy, Business Development, Sales/Marketing, Ops Effectiveness

SANFORD D I DAY

******@*******.*** • 407-***-**** • Virginia • www.sanforddiday.me

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Multidisciplinary Executive Management & Market Developer

Take-charge leader who quickly overcomes growth challenges by leveraging entrepreneurial experience and market acumen for success with new-market ventures, startups, growth companies, and service/tech-driven firms.

Skilled service-oriented strategist who transforms strategic plans into actionable solutions and benchmarks performance against key business objectives and goals.

Extensive scope of responsibility, proven success, and track record of delivering optimal results in crowded high-growth environments through initiatives that exceed performance targets and yield measurable outcomes.

Industry Focus: Products (Tech/Software/Consumer), Marketing & Advertising, Business Services, Financial Services

Growth Focus: Leadership, Revenue Creation & Optimization, Marketing, Partnerships, Organizational Effectiveness EXPERTISE: Innovation • Revenue Growth • Market Expansion • Sales Strategy • Strategic Planning/Leadership • Productivity Improvement • Go-To-Market Strategy • Integrated Marketing • Digital Strategy • Brand Positioning/Messaging • Social Media & Search • P&L MGMT • Negotiation, Persuasion, and Communication • Project Planning/Execution • Customer Satisfaction • Multi-Site Operations • Process Analysis/Redesign • Performance/Quality Management • Cross-Functional Team Leadership • Team Restructuring • Cultural Transformation • Financial Oversight • Turnarounds • Exit Strategies • M&A H I G H L I G H T S

Leveraged innovation to create added market value and follow-through profits.

Cost reductions through improved process performance. P&L responsibility of $1.5M. Identified $180K accounting error 1st 30 days. Operational efficiencies reduced administrative costs by 10%. Achieved 2.5% net profit increase and 5% efficiency/cost savings by aligning revenue models, workflow, and budgets. Spearheaded revenue growth via client identification/engagement models and publisher/advertiser agreements.

Revenue/Channel Development – Beyond.com, New York Daily News, Amobee, ClickStream, Buy.at, Ubid, Complaints Board. Reduced tactical-planning cycle time to increase productivity gains.

Corp. Development – Identified and secured private placement. Shaped Reg. D 506b PPM as well as stock purchase and operating agreements. 2013 exit to Blabwire.

Designed and implemented international growth plan. Structured and led business operations and execution.

Grew revenue $750K - $8M+ (966.67%) within a tight budget. Built 3 new business lines. Payroll responsibility of $2M and led operations for 28 colleagues internationally. Cost reductions through improved process performance. A C H I E V E ME N T S

JRPIXELS – CHIEF STRATEGY OFFICER 02/13 – Present

A technology “growth engine” providing turn-key go-to-market solutions for startups, SMBs, and growth companies.

Recruited by Founder to articulate vision and mission, craft operating models, and execute a go-to-market platform that speaks to consumers, investors, partners, and employees while creating actionable sales, marketing, and branding programs that sell into crowded high-growth markets.

Craft revenue and integrated sales and marketing models, brand messaging, user acquisition and monetization plans, VAR and MSP strategies, partnerships, new products, and investments for 30 platforms/apps, 3 games, and 1 camera company with channel/partnership opportunities with Gravy, Quicksilver, Volcom, BMG International, Natural Point, RedBull, ESPN, and Fox Sports as well as 700+ influencers like Miley Cyrus, Pharrell, Travis Rice, Tony Hawk, Rob Dyrdek, Linkin Park, Korn, Pink, Kelly Slater, Tim Pool, Casey Neistat, Tom and Gisele Brady, and Jake Burton.

Steer and streamline marketing, branding, design, and development to expedite product and brand builds while complying with relevant best practices around COPPA, OSHA, FDA, PCI, HIPPA, copyright and fair use, database protection, IAB, and Mobile Marketing Assn.

Secure private and institutional investments. Write and vet business and competitive strategy plans, LOIs, MOUs, operating agreements, stock purchase agreements, and investor relations programs. SANFORD D I DAY

******@*******.*** • 407-***-**** • Virginia • www.sanforddiday.me 2

ADVISORY ROLES:

Eventure – Exec. Director Strategy, Market Development, IR for consumer app & 12 games. 02/13 – 09/15

HB Realty Investments – Competitive strategy, partnerships, and finance for real estate investments. 02/13 – 09/15

Gabriel Marketing Group – VP Strategy, Market Development, Operations 02/14 – 09/14

Leveraged innovation to create added market value and follow-through profits. 1st 30 days identified $180K accounting error. P&L responsibility of $1.5M. Increased follow-through profit by 5% via pricing optimization of marketing and public relations plans.

Created 5% efficiency/cost savings by aligning revenue models, workflow, and budgets. Added 1% to net profit by standardizing on cloud storage and CRM solutions and reduced administrative costs by 10% by implementing monthly operational reviews.

HART PARTNERS – MANAGING PARTNER 02/12 – 06/15

Boutique Consulting: Investor relations, corporate communications, and executive advisory for small-cap companies.

Increased market capitalizations 2X – 20X, created top- and bottom-line value, and improved market sentiment via:

Business and revenue optimization models, financing models, strong investment theses, market intelligence, equity research, and pre- and post-IPO digital marketing/media/IR plans, institutional roadshows, financial communications, compliance requirements and analysis, and corporate governance best practices alongside equity, debt, project, and acquisition finance via institutional, retail, high-net-worth individuals, and family offices KLICKTHRU – CHIEF OPERATING OFFICER 2010 – 2013

Advertising-technology company helping publishers and advertisers monetize traffic and Ad inventory.

Created and implemented partnership, VAR, MSP, and publisher/advertiser models that led to revenue and channel development wins: Beyond.com, New York Daily News, Amobee, ClickStream, Buy.at, Ubid, and Complaints Board.

Accountable for the measurement and effectiveness of all processes. Built growth-centric operational controls, administrative and reporting procedures, and people systems to ensure financial strength and operating efficiency.

Garnered private placement. Wrote 3-year operating model and financial proformas. Composed SEC compliant (Reg. D, 506b) private placement memorandum. Wrote operating and stock purchase agreements.

Acquired by Blabwire in 2013. http://www.blabwire.com/ CORP. COMMUNICATIONS CORP. – CHIEF OPERATING OFFICER 2008 – 2010 International corporate advisory, corporate development, communications, and business process management consultancy

Initial revenue creation. P&L responsibility of $2M. Crafted 3-year operating proformas and administrative, sales and marketing, and compliance requirements. Leveraged cross-program strengths to create opportunities, open revenue streams, and address client challenges while retaining high-performance management teams with an emphasis on developing capacity in strategic analysis, planning, budgeting, channel development, revenue optimization, and capital formation.

Subsidiary of Pacific International. http://pi-cap.com/ REDCHIP COMPANIES – EXECUTIVE VICE PRESIDENT 2005 -2008 Investor relations, equity research, investment banking, conferences – Orlando, NYC, Shanghai, Korea, Paris

Led day-to-day operations and grew sales from $750K – $8M+ (966.67%) via performance management and process redesign. Wrote and consolidated departmental budget models on time and under budget.

Directed international growth strategy. P&L responsibility of $8M+. Built 3 new business lines. Established and implemented 401(k) plan, profit sharing devices, and health benefits plan. C R E D E N T I A L S

MARY WASHINGTON COLLEGE – Bachelor of Arts – Political Science. Minor – Classics, Philosophy, Religion.

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