Sales Marketing

SAJU R. NETTIKADAN

** ****** ****, ***********@*****.*** 978-***-**** (H)

Chelmsford, MA 01824. 515-***-**** (C)

Summary

An experienced leader with over 17 years’ experience in biotechnology and nanotechnology device companies. A unique blend of expertise in product development, product management, sales and marketing and research management.

Led the sales and marketing efforts of scientific equipment in US and Canada with P&L responsibilities. Responsible for sales and marketing, installation and training, customer support, sales management, business development and operations. In addition to the management functions, personal sales targets of $700K/year.

Generated sales and marketing materials, presented technical talks at scientific conferences, attended tradeshows for product promotion, organized hands on workshops and product demonstrations for potential customers, technical leader on the sales team, visited customers to garner product performance feedback and product development ideas.

Assessed market segments for targeted sales and marketing efforts, generated appropriate messaging for each market segment and actively identified and targeted KOLs in each segment.

Acted as the voice of the customer to internal development teams and senior management to address specific market needs and define development plans

Visited multinational companies, research institutes and universities to present technical talks and as a result established collaborative product development relationships.

Established and managed research teams consisting of researchers with varying backgrounds including cell and molecular biologists, chemical and biomedical engineers, physicist and chemists. Skill Sets

Sales management, marketing, sales operation, team leadership, new business development and financial management.

Generating sales and marketing materials, providing technical support to sales team, delivering technical presentations, organizing and coordinating sales and marketing activities at trade shows.

Project management, product development, technical liaison for senior management, CRM management and managing sales cycles.

Skilled at writing peer reviewed scientific articles, technical and application notes, patent disclosures, grant proposals, business plans, materials for websites and other e-marketing avenues.

Sales of scientific equipment to end customers; installation and training, support and service.

Experienced in microfabrication, characterization, device development, assay development and commercialization.

Extensive hands-on research experience with knowledge of cell and molecular biology techniques, immunoassays, pathogen detection assays, protein chemistry, protein microarrays, miniaturized bioassays, biosensor development, atomic force microscopy and fluorescence microscopy. Experience:

May 2013 to Present – General Manager, Nanosurf Inc. Nanosurf Inc, is a leading manufacturer of scanning probe microscopes and associated nanoscale technologies.

Managed the US and Canada subsidiary, Nanosurf Inc. Reported to the CEO of Nanosurf AG. Sales growth by over 10% in each of the years.

Sales and marketing of capital scientific equipment ranging in cost from $20K to $100K. Target markets included biosciences and material science researchers in both academia and industry.

Tasks includes operations, direct sales and marketing, market development to establish brand name recognition, sales team management, manage US OEM accounts and business development. December 2009 to February 2013 – Director, Applications Development, NanoInk Inc NanoInk, Inc. is a technology company specializing in nanometer-scale manufacturing and applications development for the life sciences, engineering, pharmaceutical, and education markets.

Recruited by NanoInk to establish and direct an applications development team and assist in sales and marketing. Tasks included project management, financial budgeting, interaction with key opinion leaders (KOL), sales and marketing, voice of customer to engineering and development teams

Organized numerous workshops and presented technical talks around the world.

The application development group developed 3 distinct bio-applications, single cell assays, high density bioarrays, and biosensors that addressed new markets. Over a period of 3 years, the team published over 20 application notes, 5 peer-reviewed articles in scientific journals and 5 patent applications

The applications development team also developed technologies with potential applications in next generation sequencing, high content protein arrays, in-vitro drug screening, and minimally-invasive point-of-care diagnostics

August 2008 till November 2009 – Chief Scientific Officer, Aspera Corp Aspera Corp aims to develop miniature detection systems for point-of-care diagnostics.

Founding member of the company with responsibilities in managing research activities, operations, and business development.

Led the fundraising efforts from federal and private agencies.

Directed the establishment of collaborative research efforts and product development with academic and industrial partners.

September 1998 to July 2008 – BioForce Nanosciences. BioForce Nanosciences, Inc. develops and commercializes nanotech instruments, consumables and applications for the life sciences industry.

2007 to July 2008 - Director of Emerging Technologies

Directed the research group responsible for the development of three novel biomolecular detection technologies, miniaturized immunoassays, Chip-on-a-Tip and Cell Well. CellWell and Chip-on- a-tip (COAT) are devices for the detection of proteins secreted from single cells. BioForce was awarded a R21 and a SBIR grant by NIH.

Established collaborative research efforts to develop novel technologies and to utilize the technologies developed at BioForce for increased sales and marketing presence.

Presented at several scientific meetings, including invited lectures and technology presentation at international research institutions in US, India, Singapore and S. Korea. 2004 to 2007 - Director of Research and Applications Development.

Directed the research group that was responsible for all research projects and applications development using the Nano eNabler.

Led the scientific segment of sales and marketing by generating necessary materials to persuade potential customers, made scientific presentations and product demonstrations at several institutions around the world, and presented invited lectures at scientific conferences.

Played an integral role in the development of Nano eNabler technology (BioForce flagship product). One of three core members of the Nano enabler development team. 2001 to 2004 - Project Director, ViriChip technology, BioForce Nanosciences

Directed the research group that was responsible for the development of ViriChip. ViriChip is a virus particle detection and identification platform that has applications in biodefense. BioForce was awarded a department of defense contract for this project. 1998 to 2001 - Research Scientist, BioForce Nanosciences

Developed biological applications of atomic force microscope: genome mapping, force mapping for receptor-ligand pairs, ViriChip and nanopatterning of proteins. 1993 to 1998 - Graduate research Assistant, Neurobiotechnology Center, The Ohio State University

Developed biological applications of Atomic Force Microscope: investigated membrane protein structure and DNA-Protein Interactions.

EDUCATION

The Ohio State University 1998 Ph.D. (Medical Biochemistry) Calicut University, India. 1992 M.Sc. (Mathematics) Bangalore University, India 1989 B.Sc. (Physics, Electronics, and Mathematics)

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