Digital marketing

A

Santa Clara, CA ***** • Cell: 408-***-**** •**************@*****.***

Professional Summary

Result Oriented marketing professional dedicated to driving customer satisfaction and product visibility through

highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building andmanagement.

Skills

Corporate Communications Team playerMarketing Strategies Public relationsCreative Team Leadership Internet marketingExpert at Twitter, Google+, LinkedIn, Facebook Social and new mediaAdvertising & Marketing Business developmentGoogle Analytics OrganizedMarket Segmentation Google AdWordsMarket Research HootSuite, Sprout SocialComplete Knowledge of CRM Tools like Sales force Seo, Sem and Marketing Content creation Campaign developmentHubSpot, Clicky Web AnalyticsEmail Marketing

Work History

Digital Marketing Specialist, 06/2016 to Current

Jai Ho Tv – San Jose, Sanfranscisco Bay Area

Boosted website traffic by creating an integrated social media strategy. Working with CEO and others teammembers in deciding Social Media StrategyWorked closely with offshore development team for incremental changes to the websiteEdited Marketing content for existing webpages to improve Seo using wordpressDevised email strategies, including segmenting strategies, welcome email auto responders and email marketingcampaign.Collaborated with designers and the editorial team on marketing materials.Managing different Social media accounts like Facebook and Twitter using Hootsuite.Hands-on on Yoast Seo wordpress plugin.It helped in optimization of site and assisting in optimizing thecontent.Managing Web traffic using Analytics. Real time experience on Clicky Analytics

Business Development Manager, 01/2014 to 05/2016Add Web Solution

Retaining existing clients and enhancing the client base.Develop the company's first test plans to ensure quality and user experience.Design direct marketing strategy to adjust the layouts and time of delivery.Perform user Behavioural data analysis and interpretation to apply findings to daily marketing activities.Maintain timely competitive info to aid partner and sales teams to win deals.Proficient use of CRM tools to manage customer data, Track sales leads etcAssist in the development and implementation of marketing plans as needed Maintain contact with all clientsin the market area to ensure high levels of client satisfaction Demonstrate ability to interact and cooperate withall company employees Using knowledge of the market and competitors, identify and develop the company'sunique selling propositions and differentiators.

Ensure that data is accurately entered and managed within the company sales management system.Analytics based product development that help in identifying user trends and improve marketing in respectivegeo and audience.Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketingstrategy.Cultivated and managed relationships with key clients, vendors and community partners.

Assistant Marketing Manager, 03/2011 to 12/2013Authentic Instruments – India

Authentic Instruments is an industry leader in Laboratory and blood Banking instruments in India.Recognising and defining marketing opportunity & evaluating marketing actions.Supervising marketing performance and dealing with the client and making new client for the enchantmentsof business.

Maintain customer relationship programs and track customer satisfaction.Evaluate current marketing program and recommend improvements.Stay updated with latest marketing trends and competitor activities.Assist in designing and developing marketing collaterals and promotional materials.Direct dealing with the distributor, By Negotiation on product price developed new market for sales Prepareannual sales, marketing and expense forecasts with quarterly business reviews Worked with third party adagency to create the awareness and market for the brand through Media, Radio, and Television etc.Design consumer promotion and community events in order to create a strong brand experience.Participated in Industry trade shows and conferences like India Med Expo, India.Its a Trade fair for all the medical equipment companies.Cultivated and managed relationships with key clients, vendors and community partners.Collaborated with designers and the editorial team on marketing materials.

Assistant Trainee Manager, 05/2010 to 02/2011

Reximpex Pvt. Ltd Jaipur – India

Conducted market research and customer segmentation analysis to evaluate current market strategy.Collaborated with partners and resellers to develop strategic pricing model for their clients.Work with local media and bloggers to increase market presence and brand recognition.Use company reports to analyze sales, gross profit and inventor activity.Identify trends and recommends proactive or remedial action to manage business situations.

Education

MBA: IT & Marketing, 2010Mody University - IndiaIT & Marketing

Bachelor of Science: Biotechnology, 2008

Rajasthan University -

Contact this candidate