Social Media Officer
Resume:
Adair Howe
Communications Specialist
Saint John, New Brunswick
E2H 1K6
Telephone: 506-***-**** / E-mail: *****.****@*****.***
EDUCATION
****-**** ********** ** *** Brunswick, Saint John, New Brunswick
Bachelor of Arts
Major in Information and Communications
2003-2007 Harbour View High School, Saint John, New Brunswick
Awarded Academic Honours and “Skilled” in French Immersion Program
LANGUAGES
English Fluent
French French Proficiency Certificate, June 2007
WORK EXPERIENCE
May – June 2016 Exercise Maple Resolve, Wainwright Alberta
Duty Public Affairs Officer
On call 24 hrs a day; Responded to minor incidents involving injuries; responsible for the daily running of the Public Affairs centre in a 7 day a week high readiness environment; conducted coordination and meetings with many different internal stakeholders; article writing and media monitoring also a component.
March 2016 Exercise Stalwart Goose, Happy - Valley Goose Bay, Labrador
Lead Public Affairs Officer
Responsible for the writing and editing of articles, PSAs, and media advisories; media awareness lectures for more than 250 personnel; morning and evening media briefs; supported with still and video coverage; social media posting; and responsible for 2 photographers.
January – March 2016 5th Canadian Forces Support Group Gagetown, Oromocto, NB
Domestic Operations Officer
Responsible for vetting and processing community requests to the base; arranged and oversaw tours for stakeholders and community members; liaised with multiple internal and external groups; programmed the community relations calendar of events; and supported the organization's best community interests.
November – December 2015 5th Canadian Forces Support Group Gagetown, Oromocto, NB Public Affairs Officer
Responsible for the writing and editing of articles, speeches, briefing notes, Public Service Announcements (PSA), and media advisories; updates to Web and LED sign; media monitoring and news clippings; and general administrative duties.
August 2015 Exercise Strident Tracer, 5th Canadian Division, Oromocto, NB
Public Affairs Officer
Supervised a junior public affairs officer; conducted media awareness lectures for more than 75 members at a time; conducted media monitoring; briefed to supervisors and internal stakeholders; and worked with 10 colleagues to complete a demanding schedule of events.
July- August 2015 5th Canadian Forces Support Group Gagetown, Oromocto, NB Public Affairs Officer
Responded to two major crises involving the deaths of members; Awarded the 5 Canadian Division Commanders Coin for exemplary conduct; responsible for the writing and editing of articles, speeches, briefing notes, PSAs, and media advisories; updates to Web; and general administrative duties.
June- July 2015 5th Canadian Division Training Centre, Oromocto, NB Lead Public Affairs Officer
Responsible for photography, posting & vetting; social media activity for a major training establishment; responded to one minor crisis involving the criminal charge of a member; conducted multiple events support functions and provided media awareness lectures to students.
May – July 2015 Communications Contract for Horizon Health Network
As a contractor, conducted a social media revamp and best practices clean up for Horizon Health Network. This included writing a personalized Social Media assessment and handbook for the organization; writing & publishing tweets; and creating a method for future content generation.
April 2015 Exercise Staged Response, 5 Canadian Division, Oromocto, NB Lead Public Affairs Officer
Acted as the sole communications professional during a simulated emergency; responsible for media calls; facilitating interviews; providing advice; and liaising with other experts.
February- March 2015 Exercise Northern Sojourn, Happy - Valley Goose Bay, Labrador Public Affairs Officer
Conducted multiple interviews; morning and evening media briefs; supported with still and video coverage; social media posting; and facilitated a major media event in challenging sub-arctic conditions.
April 2014-January 2015 Horizon Health Network, Saint John, NB
Communications Specialist
Acted as sole communications support in Saint John; solely responsible for the internal newsletter; created anniversary newsletters and special interest publications; responsible for speech, article and PSA writing; posted to web and intra-net; acted as media liaison; and created daily news clippings packages.
February-March 2013 Exercise Stalwart Goose, Happy- Valley Goose Bay, Labrador
Lead Public Affairs Officer
Responsible for the writing and editing of articles, PSAs, and media advisories; media awareness lectures for more than 300 personnel; morning and evening media briefs; supported with still and video coverage; social media posting; and responsible for 2 photographers.
June-July 2013 Exercise Maple Resolve, Wainwright, Alberta
Public Affairs Officer/Simulated Media
Acted as a simulated media official; interviewed and prepared members for a stressful media environment; supervised 2 subordinates; responsible for planning, scheduling and writing a simulated newspaper daily; participated in planning and running a major media event.
February-March 2013 Exercise Maple Raider, Fort Pickett, Virginia USA
Lead Public Affairs Officer
Acted as sole communications support; facilitated a long distance Skype interview with Newfoundland media; responsible for the writing and editing of articles, PSAs, and media advisories; media awareness lectures for more than 300 personnel; morning and evening media briefs; social media posting; communications support on a long distance vehicle convoy; and responsible for 1 photographer in an international framework.
February-March 2012 Exercise Maple Raider, Fort Pickett, Virginia USA
Public Affairs Officer
Responsible for the writing and editing of articles, PSAs, and media advisories; communications support on a long distance vehicle convoy; responsible for 1 photographer; and liaison with American photography and communications support.
EVENTS & PROJECTS
July 2015 Canadian Forces Liaison Council Stakeholder Event
May 2015 Horizon Health Social Media Revamp Project
November 2014 Kent Tingley Administrative Suite Unveiling
October 2013 37 Signal Brigade Freedom of the City Parade
2012 Queen's Diamond Jubilee Awards Ceremony
QUALIFICATIONS & COURSES
2014-2015 Basic Public Affairs Officer Course
2014 Canadian Armed Forces Social Media Primer Course
2014 First Aid Qualification
2013 Unit Public Affairs Representative Course
2012 Defence Ethics Training
2012 Safety Management Course
2011 Hazardous Materials and Spill Response Course
2010 WHMIS Qualification (refreshed each year)
PUBLICATIONS
Unit Medical Station Grows
Oromocto Post-Gazette,
November, 2015
Summer Reserve Force Training at Base Gagetown
Oromocto Post-Gazette,
July, 2015
Reserve Winter Exercises
Oromocto Post-Gazette,
February, 2011
REFERENCES
Stephanie Duchesne
Colleague
5 Canadian Division Support Group Gagetown
*********.********@******.**.**
Captain Evelyne Lemire
Supervisor
5 Canadian Support Group Gagetown
*******.******@******.**.**
Ms. Carol Cottrill
Supervisor
Horizon Health Network
*****************@*******.***
Mr. Kevin Goggan
Colleague
Horizon Health Network
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