Marketing Sales

Location:

Houston, TX

Posted:

August 10, 2016

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Resume:

Georgina Saunders

510-***-**** * *************@*****.*** * https://www.linkedin.com/pub/georgina-saunders/0/a24/54

Event Management - Planning & Execution

P&L Management and Budget Development

Vendor & Agency Management

Sales and Marketing Alignment

Interpreter/ Translator

Pipeline: Demand Gen/ Lead Generation/ Sales

Funnel Mngmt.

Bilingual - Spanish/ English

Marketing Strategy: Inbound Marketing, E-Mail Marketing, Social MM

B2B Marketing

Campaigns: Design, plan, develop, execute and manage. Skills

Systems Acquainted with:

o Microsoft and Macintosh Office Suite: Word, PowerPoint, and Excel o Google Applications: G-mail, Drive, Calendar, E-mail and Calendar and Outlook Applications: E-mail & Calendar o MAP: Eloqua, Marketo, Constant Contact (basic knowledge) o CRM: Siebel, SAP, SFDC (basic knowledge)

Experience:

Marketing & Business Development Director 11/2015 up to day Venmark Financial, Houston TX

Plan and develop an annual marketing & advertising plan that addresses overall strategies, tactics and resources necessary to achieve systems and goals.

Plan and develop an effective segmentation strategy with targeted messaging and value propositions to evolve our brand voice and overall brand recognition.

Manage, measure, assess, and continually optimize the performance and effectiveness of marketing programs, content, and campaigns

Promote awareness of the company and drive client acquisition.

Develop and maintain project plans, schedules, communication plans, and budgets to support program requirements.

Oversee and direct all marketing and advertising campaigns, including the management/ development and distribution of all marketing collateral.

Enterprise Marketing Manager-Demand Gen 01/2015 – 08/ 2015 Insideview Technologies, San Francisco CA

The Enterprise Marketing Manager is an integral part of Insideview ‘s go-to-market team and responsible for the development and implementation for end-to-end global integrated campaign planning, management, execution, evaluation and optimization for the Enterprise Segment. My focus areas in this role include:

Providing strategic support in the development and refinement of marketing strategies.

Supporting the integrated marketing campaigns and marketing communications planning process across various disciplines of web strategy, internal communications, demand generation, events and asset production.

Assisting in development of go-to-market strategies and determine demand generation requirements across current customers and prospect segments.

Delivering strategic integrated marketing plans and campaigns aligned with business priorities, revenue goals and customer satisfaction metrics.

Senior Marketing Manager (Applications, Strategic Accounts) 01/2012 – 01/2014 Oracle, Distrito Federal, MX

Provide strategic direction on Marketing Plan and Execution for Enterprise Accounts as part of the Enterprise Marketing - Demand and Lead Generation team, focused on CX Suite and HCM (Taleo) Suite. Responsibilities included:

Responsible for developing lead gen marketing programs while working cross-functionally to execute

Develop cross-sell, target account focused pipeline acceleration campaigns

Work directly with demand media team to create a high-impact and effective media mix per program.

Coordinate with sales and sales enablement to create programs that meet top tier business objectives.

Leading and coaching partners, and marketing agencies to ensure the high quality of execution to drive the desired results: Georgina Saunders

510-***-**** * *************@*****.*** * https://www.linkedin.com/pub/georgina-saunders/0/a24/54

510-***-**** * *************@*****.*** * https://www.linkedin.com/pub/georgina-saunders/0/a24/54 Master of Rational Emotive Therapy (RET) - April 2006 Instituto de Terapia Racional y Emotiva de Mexico (ITREM), MX City

(not graduated)

Diploma, Marketing Research - 1999

University of Georgia, GA

Diploma, Marketing for Services - 1998

Universidad Iberoamericana, MX City

Senior Marketing Manager, Solutions. 02/ 2010 – 10/ 2011 SAP Mexico & Central America, Distrito Federal, MX Define demand generation strategic programs and campaigns development and execution for 3 different solution units: LoB’s

(CRM, HCM, SCM), Business Analytics & Technology, and Field Services. Responsibilities included:

Awareness Campaigns design and execution. In Memory Computing, Mobile and CRM

Digital Marketing Campaigns development and execution In Memory Computing and Mobile

Demand (lead) gen, nurturing, and acceleration campaigns. Whole portfolio Strategic Account Manager. 03/ 2004 – 11/2009

Marco, Marketing Consultants, MX

The role of the SAM is to identify customer’s needs (pains) among key accounts for business revenue opportunities. Introduce our Marketing Consulting services to define, design, and develop strategic marketing plans driven by customer’s business targets oriented to: Channel Marketing, Brand Management, E-Marketing and Sales Growth. Responsibilities included:

Creating and executing high-impact, multimedia, BTL and traditional marketing campaigns.

Event planning and execution which consistently generated new revenue streams and achieved improved performance in targeted market segments.

Account Management and Business Development.

Main Accounts: Microsoft, Lenovo, Linksys, Intel, Nike, Dell, Palm, Adobe, Oracle. Sales Account Manager 06/ 1997 – 01/2003

IBM, Distrito Federal, MX

Among different activities for a Sales Account Manager, Providing a theme of one-IBM to the client and within the IBM organization to ensure our solutions fit client business objectives. Providing leadership of all facets of the IBM relationship with the customer – business and information technology. Leverage the breadth of the organization to ensure clients fully understand IBM capabilities and leading a performance driven team to meet client objectives with solutions spanning the whole of IBM. Responsibilities Included:

Client facing leader for strategic clients (Industrial and Manufacturing Cluster)

Oversee Account Management for IBM Front Office.

Manage sales cycle for new and existing customers/ prospects

Manage partner relationships for collaborative selling and Account Management Education:

Trainings: * Resilience at Work * Leader Talk – Effective Communications * Getting advantage of your personal strengths * Giving and receiving effective feedback.

Affiliated: * Latino Community Foundation – LCF * Latina Giving Circle – LGC * Houston Latin Chamber of Commerce, Houston, TX Diploma, Strategic Marketing – 1997 Instituto de

Estudios Superiores de Monterrey (ITESM-CSF)

Bachelors of Marketing – December 1995

Instituto de Estudios Superiores de Monterrey

(ITESM-CCM)

Georgina Saunders

510-***-**** * *************@*****.*** * https://www.linkedin.com/pub/georgina-saunders/0/a24/54

Contact this candidate