Senior Integrated Marketing Strategist

Coree Silvera

Senior Integrated Marketing Strategist

**** *. ********* ***, ********, AZ 85248 602-***-**** *****.*******@*****.***

KEY SUCCESSES

● Named one of Forbes Top 30 Women Entrepreneurs and ranked among 200 Most Fearless Women Online and in Social Media. I've published articles on Forbes.com, the International Association of Business Communicators and Social Media Today.

● Developed and executed successful Twitter pilot strategy for the world’s #1 retailer, including training and management of large moderation team in world class online customer service, which resulted in 10x ROI and brought high industry regard over a 3 year ongoing program. PROFESSIONAL EXPERIENCE

Digital Marketing Manager, Cobblestone Auto Spa, 2/2016 Present Develop and execute integrated marketing strategies across all verticals for 18 locations. Lead creative direction and brand positioning.

● Development and execution of social media and content marketing strategy

● Paid media advertising, PPC, SEM, Mobile, micro proximity and geofence

● Website redesign, content management, and search engine optimization (Wordpress, Google Analytics)

● Public relations, press releases, influencer relations, local Chamber marketing

● Email and SMS Marketing strategy, execution, analytics

● Local SEO,, Google Maps, directory citation management

● Brand reputation management Yelp, Google My Business, Facebook

● Manage vendor relationships

● Fundraising and donation management

Social Strategy & Content Programming Manager, LiveWorld, 8//2011 – 1/2015 My position was a combination of strategy development, client relations, team leadership, and execution / analysis of web, social media and other tactical campaigns and programs for Fortune 500 brands, as well as the internal Liveworld brand.

● Inbound marketing strategies, buyer persona and life cycle lead generation

● Executive analytic reports, insights, optimization recommendations (Sprinklr, Percolate, Kapost)

● Community management, themed editorial calendars, social listening,

● Development and execution of moderation and crisis management guidelines

● Project management, from inception to completion (Salesforce, Pardot, Basecamp)

● Brand reputation and crisis management

● Hire, train, mentor team of 100+ content moderators, strategists, writers

● Scheduling, performance reviews, disciplinary action of direct reports

● Influencer strategy, nurturing, and relationship development

Community Manager, WebMD.com, 4/2010 – 8/2011

● Community management of health communities, AE reporting, crisis management

● Editorial strategy, content calendar, community planning

● Coach and mentor health experts in social media best practice

● Regular contributor to WebMD blog

Content Manager, SheKnows.com, 1/2010 – 8/2011

● Community management for 12 women's health, food and lifestyle websites

● Manage UGC, crisis management, within CMS platforms (Wordpress, Joomla)

● Website optimization of content, video, keywords utilizing HTML, CSS and PHP

● Analytic reporting trends, risk management, insight and recommendations Director of Communications, Axiom Marketing Alliance, 3/2007 01/2010

● Affiliate management, training, mentorship

● Webinars, keynote presentations, speaker management

● Corporate communications, public relations, brand positioning

● Copywriting, blog articles, email and marketing collateral

● Right hand to CEO for booming startup: Opened office, hired staff, researched and set up benefits package and payroll service

Director, Event Marketing, Cates International 2/2006 12/2007

● Event management including: Venue contracts, event sponsorship sales, event marketing, and event budgets

● Direct marketing, lead generation

● Trained and coached sponsors throughout campaign VOLUNTEER AND FREELANCE EXPERIENCE

Founder, Editor in Chief, Market Like A Chick ( www.marketlikeachick.com ), 2/2009 – Current:

● Create and manage social media marketing campaigns, integrated with other online/offline marketing programs

● Advanced knowledge of social media platforms including Twitter, Facebook, YouTube, Instagram, Pinterest

● Strong understanding of Google Analytics, CMS, community moderation, social listening tools

● Manage and track link building campaigns, SEO, SEM, structured keyword research and optimization Founder & Event Director, Chubby Chicks Fitness, 11/2009 – Current Using the power of content marketing, social media, and a passion to change my life and the lives of other overweight women, my women’s fitness group has thrived and I have hosted over 1,700 fitness & health events. Board Member, Kristin Brooks Hope Center, National 1 800 SUICIDE, 2/2007 – 2009

● Contributed to communications and public relations decisions, organizational growth and direction

● Grant writing and submissions

● Event Coordination and Endorsement marketing for fundraising events.

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