Marketing and PR Manager
Resume:
Martin Weidemann
Argentinian
Mobile: +54-911-****-****
Email: ******.*********.********@*****.***
Address: Soldado de la Independencia 456, Belgrano, Ciudad Autónoma de Buenos Aires, Argentina.
Linkedin: https://ar.linkedin.com/in/martinweidemann
Working Experience
Marketing & Pr Manager – THENETBOUTIQUE.COM (February 2016-Present)
Argentina’s leading e-commerce platforms for fashion clothing, working with top luxury brands from shopping malls. I was invited to join this outstanding venture.
I’m in charge for the company revenue and growth so as the Product Management (e-commerce platform)
oMarketing Department expansion
oInhouse to SaaS Strategy migration
•Some Examples:
Marketing Automatization: Marketo, infusionsoft, salesforce marketing cloud, etc.
Instagram Commerce: Curalate/Dash Hudson (“link in bio” shoppable ecommerce)
Others between project management, Real time reporting dashboard, UX-UI performance, A/B testing, etc.
oKPI’s Dashboard Creation for high-level management
oMarketing & PR Planning and Budgeting
•Online Traffic Sources and investment
•Customers Journey / Life Cycle ROI management
•Email Marketing
•Brand ambassadors program
•Off-line Campaigns
Branding - Events
Traditional advertising
Digital Marketing Consultant - Freelance (Since Nov 2014)
I began to perform consultancies for different acquaintances that needed to improve their business online.
Most of the Accounts I handle are in aesthetics/fashion/decor industry.
Some examples
www.giftcollection2.com.ar
www.inbeauty-estetica.com
Based on each case, the common duties are:
oOverall Digital Start-up strategy
•E-commerce start-up
oSocial Networks
oOnline Marketing Campaigns included but not limited to:
•Google Adwords – Google Analytics
•Facebook / Facebook Exchange
•Instagram Content Strategy & Ads
•Etc.
oRetargeting (audiences, cookies administration, remarketing, retargeting)
•Conversions & Audiences Pixels
oSearch Engines Strategy (SEM vs SEO)
oMobile Marketing Campaigns (geo-localization, device, sms, etc.)
oWebsite / landing pages building tools
oCloud Strategy
oHosting (Amazon, Godaddy, others)
oCloud based Software implementation
oGoogle Apps for business, etc.
Project Director at FriendBall (Football / Soccer Social App) - ( Jan 2011- Dec 2015)
I performed many roles and duties in FriendBall (as any start-up requires) challenging me to develop a cold-minded decision making personality. Between many of the goals achieved it’s important to highlight the goals of “partnerships” with other companies. Like IBM for hosting in “Soft-Layer” or pre-installing the APP in brand new BGH-Joy mobile phones for improving user’s experience with a soccer/football app.
Duties as Project Manager
•Operational and “tactical” planning
•Project requirements, analysis, planning and budgeting
•Resources Hiring
•Team Building (building multidisciplinary teams with technological skills like PHP, Java, Android & iOS (C++) with more “soft” skills like Design, Community management, sports journalism, comedians, etc.)
•Scrum-Leader
•Tasks assessment
•Deadlines and Expectations management
•Coaching (fitting individual ambitions to start-ups objectives as challenges planning for each individual with monthly reviews)
•Career Planning (training and constant capacitation of the team)
Duties as Product Manager
•Product-Company general strategy
•Product commercial requirements analysis
•UI/user flow chart development
•Functional Analysis and Documentation (for web and mobile platforms)
•QA - Quality Assurance for user experience (User interface + Design)
•Testing Cases documentation + testing processes design and implementation + testing performance and best practices
Duties as Project Director
•Start-up Strategy
•Check-points and priorities setting
•Start up business planning
•Investors fund-raising meetings and VC (venture capitalists) presentations
•State Planning (working close to a law firm to determine best destinations for international financial flow)
•Royalties Program (develop a partner program for platform internationalization)
•Legal Strategy (stakeholders, hiring method, etc.)
Duties as Marketing Manager
•Online – Offline Marketing Plan & budgeting
•Set up Facebook ads strategy, implementation, control and analysis
•Set up Google Adwords strategy, implementation, control and analysis
•Use of Google Analytics reporting to investors
PR Manager
•Brand Ambassadors Program (On-line & Off-line)
•Media Kit
•Industry Events (B2C & B2B)
•Brand 360 Strategy
Digital Commercial Analyst at ITSA – Logistica Inteligente - 2008/2009
-Overall digital presence of the company and commercial activities like:
-Social Networks
-- Administration and management of the "OQV" (Commercial area)
-- In charge of the "Boutique CRM" for ITSA NET
-- Strategic planning & commercialization.
-- Prospect Clients Budgeting
-- Reporting to CEO and owners, for company forecasting.
Commercial Assistant at Chapelco Experience (March 2003 - April 2008)
My family start-up, a lodge located close to San Martin de los Antes (Patagonia) My Duties were to
-Perform the “online” identity of the lodge, web site requirements, analysis, planning, execution and maintenance (site with intranet, PHP, Zend Framework and HTML5 migrated to symphony)
-Submit the lodge to local and international networks for tourism and booking agents - Community Management
-Marketing Planning (promos, discounts, etc.)
Academic Records
University of Maryland, College Park 2014 – Innovation for Entrepreneurs: From Idea to Marketplace
-Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
-https://www.coursera.org/account/accomplishments/certificate/2L6GSXUWC5
University of Pennsylvania - The Wharton School 2015 – Gamification
-Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.
Alianza Francesa de Buenos Aires 2015/2016 – French Language
Educacion IT – Java Programming
San Jose State University – 2009/2010 - Bachelor of Business Administration / Online Marketing (B.B.A.)
-International Exchange Program
Universidad de Ciencias Empresariales y Sociales 2006/2009 - Marketing
Champagnat – Bachiller
Languages
Spanish – Native
English – Bilingual
French – Intermediate (DELF A1)
Portuguese – Basic
References upon request (or available in linkedin profile)
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