Marketing Manager

ZACHARY KOALA HARDISON

**** ****** **** ****** **** New Albany, OH 43054

phone 5 13.582.5954 e mail z ******.********@*****.*** PERSONAL SUMMARY

I’m an eternal optimist, enjoy complex challenges, and believe in creating meaningful stories. From copy to design, print to digital, I believe in creating content that is compelling and remarkably relevant. My ideal work environment is one that celebrates individual strengths, fosters personal and professional growth, and values a culture fit just as much as the hard skills required for the job. I enjoy being able to collaborate with a team that supports one another to achieve a shared vision and mission. In my personal life, I’m an avid coffee shop conversationalist, a follower of new innovations and ideas, a mentor/church volunteer, and a published author.

CORE TALENTS

+ Creative Storytelling + Strategic Planning + Project Management

+ Campaign Development + Collaborative Leadership + Idea Generation EXPERIENCE

CrossChx Manager of Marketing Strategy August 2015 – Present A healthcare technology startup with venture capital funding from local firms as well as Silicon Valley. Responsible for all messaging and voice, content creation, strategic direction, and idea generation. Leads the marketing team on strategy for existing products, new launches, sales campaigns, and social media.

+ Digital Marketing Tactics + Team Development

+ Google Analytics Certified + Video Storyboarding

+ Consumer Profile Buildout + Market Research

Accomplishments

+ Created the company’s messaging platform and voice

+ Developed and implemented non traditional marketing tactics (chocolate bar, comic book, CrossChux.)

+ Led the messaging strategy for the introduction of the company’s first mobile app IGS Energy Communications Project Manager May 2013 – July 2015 One of America’s largest energy suppliers, with more than one million residential, commercial, and industrial customers across the nation.

Oversaw all copy for both print and digital, maintaining brand voice and guidelines, video filming and production, and planning and directing all marketing campaigns.

+ Product Messaging Lead + Video Production Owner

+ Direct Mail Marketing + External/Internal Newsletters

+ Wellness/Spirit Team Lead + Led Customer Communications Accomplishments

+ Developed company brand standards and hierarchy

+ Led internal project for recruitment and retention of Millenial young professionals

+ Awarded ‘Living the Values’ March 2014 for Camaraderie and Exceptional Customer Experiences Shadowbox Live Staff Writer November 2010 – June 2013 For more than 20 years, this company has produced a wide range of shows including rock operas, traditional musicals, contemporary dance, television/video, and sketch comedy. I wrote and developed sketch comedy for stage and video production with the largest in house sketch comedy troupe in the U.S.

+ Concept to Full Production + Six Themes & Special Shows

+ Editing of Additional Sketches + Collaborated with Writing Team Accomplishments

+ Achieved a minimum of 2 out of every 3 written sketches making it to full production

+ First off site writer in company history

ELEVATE thinking Brand Storyteller January 2013 – March 2013 A micro branding agency designed to help companies with updating their look, feel, voice, and personality. Provided a high level of strategic thinking, brand positioning and content development, and idea generation for campaign execution.

+ Client Brand Development + Marketing Collateral Production

+ Print & Digital Advertising + Project Management Accomplishments

+ Implemented and oversaw employee social media platform and schedule Vowed Virtue Principal, Owner March 2009 – December 2012 A micro ad agency specializing in campaign development with graphic design, messaging, web design, video, and photography services.

A micro agency I created to focus primarily on small business and independent retail. I oversaw all aspects including account management, business development, financials, and creative direction and messaging.

+ Creative Direction + Lead Storyteller

+ New Business Development + Project Management

Accomplishments

+ Successfully launched a client’s products into a new market, exceeding forecasted results by 200%

+ Launched a social media campaign that created user generated content from a local client base FirstGroup America Proposal Manager, Marketing Copywriter October 2010 – December 2012 The world’s largest owner and operator of public transport including passenger rail trains, passenger buses, Greyhound, and school buses.

Managed and wrote new business proposals, and content for marketing efforts including web, social media, email, newsletters, presentations, radio scripts, print and digital advertising.

+ Proposal Writing + Marketing Collateral Production

+ Print & Digital Advertising + Project Management Accomplishments

+ Revised and updated 100+ pages of company boilerplate collateral

+ Produced and submitted more than 300 new business development proposals annually

+ Set company record for largest awarded contract, $412 million SKILLS AND SOFTWARE

MS Office Suite Adobe Creative Suite Content Management Video Production

+ Word + Photoshop +Wordpress + Filming/Editing

+ Excel

+ Outlook

+ InDesign

+ Illustrator

+ Squarespace

+ Salesforce

+ Script Writing

+ Voice Acting

TOP 5 STRENGTHS

Strategic Learner Communicator Achiever Maximizer EDUCATION

University of Cincinnati BA in English Graduated 2010 3.6 GPA Franklin University MS in Marketing and Communications Expected May 2017 4.0 GPA VOLUNTEERISM

Ad2/American AdFed Dublin City Council BrainTrust

+ Public Service Chair + Executive Leadership Program + Founding Member

+ Led Rebranding Efforts + Community Service Volunteer + Generational Mentorship

+ Student Recruitment + Bridge St. Steering Committee + Web and Content Creator

Contact this candidate