Manager Marketing
Resume:
OVERVIEW
Accomplished marketing director with broad marketing and communications experience,
encompassing strategic planning, qualitative & quantitative research, digital marketing, content strategy, creative development, social media management, direct marketing, public relations and business development, with the ability and skill set to provide innovative leadership. Focused on achieving continuous, improved business performance. E X P E R I E N C E
American Dental Hygienists’ Association, 2014 – 2016 Freelance Director of Marketing & Communications
• Develop, implement, and assess effectiveness of integrated marketing and communication plans that support the organization’s strategies objectives.
• Oversee the marketing efforts of the organization’s annual conference, membership and education programs.
• Create and manage advertising strategies and campaigns, increasing revenue by an average of 40% each quarter.
• Direct, manage and assess impact of all media relations and social media initiatives.
• Oversee the development, implementation, and assessment of organizational publications.
• Manage the development and implementation of organizational content, including the websites, newsletters, magazine, and research journal.
• Develop, manage and monitor direct and related budges in the amount $1M.
• Supervise and cultivate a high-functioning marketing department. Greenheart International, 2014 – 2016
Director of Marketing
• Led the creation and implementation of annual marketing plans for each program / department that resulted in consistent sales increases. During this time marketing played a key role in achieving sales growth that consistently out-performed key competitors and the industry as a whole.
• Served as Creative Director for the organizations 30th anniversary campaign.
• Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.
• Created business-to-consumer marketing programs that doubled the number of participants in one year and increased sales by 25% each quarter.
• Spearheaded the rebranding of 2 new programs that has resulted in a 30% increase in participants the first 3 months of implementation with a projected annual increase of 95%.
• Launched successful brand-building advertising campaigns for each program.
• Pioneered a breakthrough social media strategy that improved ROI by nearly 100%.
• Developed and maintained a web / blog style guide and protocol for all departments.
• Serves as brand manager for all design projects.
• Managed PR and digital marketing agencies for various projects.
• Controlled the marketing budgets for 8 departments. CIVIC AFFILIATIONS
SheSays Chicago
Panelist, Mentor & Communications
Committee Lead
Meals on Wheels
Annual Fundraiser Committee
Saint Gabriel
C O N T A C T
******************@*****.***
linkedin.com/marketinginnovator
KIMBERLYCAMPBELL
S K I L L S
• Marketing
• Public Relations
• Adobe Creative Cloud
• Google Analytics
• SEO Analysis
• Constant Contact
• Informz
• Wordpress
• Basecamp
• Cision
K / C
E D U C A T I O N
Bachelor of Arts
Journalism and Marketing
Columbia College Chicago
1998 – 2001
Associate of Arts
Prairie State College
1996 – 1998
KIMBERLYCAMPBELL
E X P E R I E N C E C O N T.
Kimberly Campbell Consulting, 2010 – Present
Marketing /PR Consultant
• Develop and executes a series of successful brand-building marketing and lead generation campaigns that increase profits, memberships, and donor giving by 45%.
• Spearheaded digital marketing initiatives, such as utilizing Google Grant opportunities.
• Develop and manage product and program life cycles.
• Identify new program assets to increase quarterly revenue by at least 50%.
• Create public relation and social media campaigns to increase brand awareness and engagement.
• Serves as project manager; partnering with clients to formulate and deliver exceptional business through process change marketing and design delivery.
• Develop content strategies that increase brand engagement by at least 35%.
• Event planning (i.e. trade shows, media events, corporate meetings, trunk shows, fashion shows, product launches and film screenings) from conception to completion.
• Carries out a wide range of complex analysis using a data driven approach, creative problem solving and business acumen.
• Supervise virtual teams (i.e. videographers, web developers and designers) and stakeholders to deliver successful project outcomes.
• Serves as Editor for annual and biannual publications. IIT College of Architecture, 2008 – 2010
Manager of Communications and Stewardship
• Created and implemented global marketing and public relations campaigns that generated a 25% increase in international and national applicants per academic year.
• Managed all corporate relations, securing funding and scholarships for the College of Architecture.
• Served as the College of Architecture’s development manager: coordinating fundraisers, securing major gifts, creating individual giving campaigns, conducting grant and prospect research.
• Coordinated the College of Architecture lecture series and special events.
• Identified new tradeshow and conference opportunities and implemented all conference and tradeshow participation.
• Appointed to the college’s faculty recruitment board; researching and fostering relationships with potential faculty members.
• Served as vendor relations manager, negotiating contracts. Chicago Public Library, 2006 – 2008
Public Relations Manager
• Led the market launch of 10 Children and Young Adult Services programs for 79 branches.
• Identified outreach opportunities and created public relation campaigns generating an increase in news coverage.
• Coordinated author events: managed all media relations, marketing and social media for each event.
• Designed and wrote the CPL monthly e-newsletter that increased the attendance of monthly programs at all 79 branches.
• Project manager for the Chicago Public Library website re-design; creating content, working with outside web development agency on website usability issues and creating a best practices guide for the new CMS system implemented by all branches. K / C
C O N T A C T
******************@*****.***
linkedin.com/marketinginnovator
Contact this candidate