Candice Landau

Experienced Writer and Digital Marketer

acv2j2@r.postjobfree.com www.candicelandau.com 530-***-**** Summary

I’m diligent, creative and self motivated and have worked in the online writing and digital marketing industry for over five consecutive years. I have the skills and expertise to plan and execute a wide variety of editing, writing and marketing projects and have learned to use multiple tools to accomplish these goals over the years. I’m confident and comfortable managing people and enjoy getting my hands dirty in the actual doing. Education

MA Creative Writing B ath Spa

University College 2010

BA English Language U niversity of

California, Davis 2009

Study Abroad Year in English &

Archaeology U niversity of Bristol,

United Kingdom 2008

Skills

Writing & Editing

● Copywriting & storytelling

● Copy editing & proofreading

● Blogging / article writing

● Interviewing

● Internet & HTML writing

Digital Marketing

● Hubspot CRM

● Email marketing

● Wordpress CMS

● Infographic/graphic creation

● Search engine optimization

● Social media marketing

● Adobe Photoshop/Illustrator

● Google Analytics

Experience

Managing Editor

Palo Alto Software: 2014 Present

I manage content strategy and content workflow for Palo Alto Software’s web properties, including LivePlan.com and Bplans.com.

This includes content ideation, editing all content, writing articles, reviewing content before publish, and managing editorial team members as well as freelance writers and graphic designers.

Membership: I nternational Association of Professional Writers & Editors (Accepted April 2016).

Digital Marketing Executive

Xanthos Digital Marketing: 2012–2014

Responsible for digital marketing activities for both the company and its clients, including weekly email campaigns, SEO research and auditing, copywriting, blogging, project management, and regular Google Analytics reviews.

Premium Web Project Manager & Copywriter

The Yellow Pages: 2010–2012

Responsible for managing client accounts within the website creation department. This included conducting telephone interviews with clients, researching and writing SEO copy for websites, conducting monthly analytics reviews.

After my promotion from a Web Consultant position, I also managed multiple web designers and web developers to ensure websites met specifications before go live date.