Director of Marketing, WIA/WIOA Director of Programs

Casey Langston-Clanton

*** ***** **** ****** *****

LaGrange, GA 30241

Phone: 405-***-****

E-mail: **************@*****.***

LinkedIn: Casey Langston-Clanton

Objectives

To further my professional career with a stable organization that will utilize my marketing, advertising, website design, graphic design, fundraising, SEO, Salesforce, brand-management, budgeting and public/client relations skills to benefit mutual growth and success.

Professional Experience

Director of Marketing - Private Contractor

Sports Facilities Management (SFM/SFA) – Love-Hatbox Sports Complex LaGrange, GA April 2015 - Present

Graphic Design Adobe Photoshop, InDesign, Image Ready, InDesign, Illustrator, Corel Draw, PageMaker, and Dream Weaver

Manage and coordinate all marketing, advertising and promotional staff and activities, including tradeshows, online ads, product promotions, etc.

Conduct market research to determine market requirements for existing and future products.

Introduced cutting-edge marketing strategies that increased brand recognition and online traffic counts by 80%

Created, managed and/or monitored complex’s Facebook, Pinterest, Google+, YouTube, Twitter, Instagram, LinkedIn, and other social media accounts.

Analyzed engagement by using Google Analytics and Adwords, Facebook Analytics and shortened URL to track success of our campaigns and content. Provided campaign reports.

Built following on social media platforms, increased following by up to 950% through customer engagement, content generation, campaigns and media mentions.

Monitor and calibrate accordingly online and social media marketing and advertising campaign target market activity and algorithms

Strong working knowledge of HTML, CSS, Flash, and JavaScript

Analysis of customer research, current market conditions and competitor information.

Develop and implement marketing plans and projects for new and existing products.

Expand and develop marketing platforms.

Manage the productivity of the marketing plans and projects.

Monitor, review and report on all marketing activity and results.

Determine and manage the marketing budget.

Deliver marketing activity within agreed budget.

Report on return on investment and key performance metrics.

Create marketing presentations.

Develop, create, and update all website data and design (including photography and graphic design -www.LoveHatbox.com)

Liaise with media and advertising.

Owner

“5th & Broadway,” (Clothing Boutique)

Muskogee, OK February 2013 – December 2015

Increase target consumer awareness of “5th & Broadway”

Develop and execute a marketing and promotional calendar to drive traffic, profitable sales, and engage the target customers

Optimize and track annual brand marketing, advertising, and public relations budget

Create and design all advertising campaigns

Promote innovative campaigns, write all press releases, and regularly interact with local media

Responsible for staying up-to-date of new trends and ensuring those brands/fashions are in inventory

Execute online promotions via social media, organically, through knowledge of the algorithms

Reached break - even point on ROI in eight months when it was not expected to break - even until month eighteen

Owner/Consultant

C4 Marketing, Media and Advertising.

Oklahoma January 2009 – July 2013 (Sold Company)

• Analyzed and evaluate client’s specific needs to create demand generation through a market analysis which includes but is not limited to:

- Product(s) and/or service(s) definition and evaluation

- (SWOT Analysis) Strengths, weaknesses, opportunities, and threats

- Target audience/market identification (including demographics assessment)

- Current marketing, advertising, and public relations effectiveness

- Competition analysis

- SEO

• Developed comprehensive marketing strategy/plans - introduction (start-up businesses), growth, maturity, and decline

• Pro-actively cultivated strategies to maximize market sustainability by recognizing alternative, new and emerging opportunities when clients’ product/service(s) reach sales maturity and decline

• Provided product(s) branding, pricing, packaging, and placement assistance

• Included on-time statistical and graphical documentation of budget expenditures, sales performance, advertising effectiveness, and sales-forecasting

• Organized and implement marketing events including exhibitions, tradeshows, presentations, forums, and educational seminars

• State, County, and Municipal campaign management – platform development, fundraising, advertisement design and execution, speech writing, media management – print, electronic, and social media

Director of Programs/Community Liaison

STEPS, Inc.-Workforce (WIA) Adult, Dislocated, and Youth Contractor

14 Counties, OK February 2006 – July 2010

Administered Workforce Investment Act (WIA) services for Adults, Dislocated Workers, Youth (IS and OS), Trade Adjustment Act (TAA), and National Emergency Grant (NEG) programs for fourteen counties.

Responsible for adherence to federal and state agency requirements including EEOC, ADA, DOC, DOL, and OMB Circulars

Conducted all new-hire orientation, exit interviews and leave of absences

Mediate and conflict resolution on employee issues using current policies and disciplinary actions

Subject matter expert on local, state and federal laws and policies.

Assisted with processing layoffs (Dislocated Worker Grant – 8, 000 layoffs at General Motors plant, 3, 700 layoffs at Wrangler plant) and severance packages during reduction in force

Developed an internship program, including creating requisitions and salary guidelines

Created a strong team presence, with consistent achievement in motivating and engaging employees building top performing teams in the organization improving employee retention and working relationships in all departments.

Supervised twenty (Service Provider) staff total in the fourteen county areas.

Monitored all client files and grant funding (for fourteen different funding streams) to ensure compliance with local, state, and federal laws and regulations.

Wrote for and received grants to administer Workforce Investment Area (WIA) programs in nine counties (Cleveland, Caddo, Comanche, Cotton, Grady, Jefferson, McClain, Stephens, and Tillman).

Grant administration, including submitting and presenting monthly, quarterly, and annual reports to Workforce Investment Boards regarding financial expenditures and client performance.

Oversaw local economic development for small and large businesses, entrepreneurial training, incumbent worker training, training adults and dislocated workers in local occupations in demand to obtain self-sufficient wages, case management for all individuals participating in the WIA program, and a year-round (IS and OS) youth program for low-income youth.

Prepared and presented staff development training.

Monitored the state’s database records for compliance with laws, policies, and procedures.

Reviewed and approved all eligibility documentation.

Director of Marketing

Peak Medical Corporation/Sweetbriar Nursing

Midwest City, OK August 2005 – February 2006

Developed relationships with Oklahoma City metropolitan doctors that practice in the area of Orthopedics and Cardiology to refer rehabilitation patients to Sweetbriar’s Skilled Nursing Unit

Market to hospital Case Managers and Discharge Planners Sweetbriar’s Long Term Care Facility

Increased the census 10% to 97% within the first 4 weeks of working at Sweetbriar

Created all advertisements and brochures (examples available) personally using Adobe Photoshop, Illustrator, and In Design to stay within budgetary constraints

Contacted 10 to 15 professionals on a daily basis to market Sweetbriar’s Long Term Care and Skilled Nursing Facility

Corporate and Community Marketing

Silver Oak Senior Living

Oklahoma City, OK May 2004 - July 2005

Managed all aspects of Marketing, Advertising, and Public Relation employees for The Mansion at Waterford Assisted Living and Memory Care (102 apartments), The Statesman Club Independent Living (137 apartments) and The Manchester House Assisted Living and Memory Care (52 apartments)

Increased occupancies by a total of 36% through design and implementation of a uniform marketing campaign over a 7 month period

Managed a staff of Marketing Directors and Public Relation Coordinators at each of the properties on a daily basis by implementing weekly and daily tracking databases that enabled each marketer to work individually and as a team

Acted as a liaison among residents, families, and healthcare providers to educate and coincide services with each senior’s unique medical needs

Lowered each marketing budget by 22% annually by delegating specific duties among the marketing staff and myself

Negotiated advertising contracts on a monthly basis to keep costs minimal and increase public knowledge of each of the properties through strategically placed articles in numerous media publications

Created and directed a comprehensive marketing plan that has streamlined marketing efforts and increased new business by $2-4 million per quarter

Planned and implemented a successful $3 million campaign utilizing outside public relations resources and administering a $26,000 campaign budget.

Introduced, designed, and implemented tools (using Microsoft Excel and Microsoft Access) to analyze and track campaign results.

Configured proposal software, computerized prospect database, and implemented systems and procedures.

Skills

Microsoft Office 2010, including Word, Excel, Outlook, Publisher, PowerPoint, PageMaker, Access, OneNote and Visio

Adobe CS Suite, including Photoshop, Illustrator, InDesign, Encore, Flash, Bridge, Dreamweaver, and Fireworks

Education

University of Central Oklahoma

Bachelor in Business Administration - Marketing

December 2000

Affiliations

Volunteer Cheerleading Coach 7th grade squad and a competition squad for INFC

Alzheimer Association –bi-monthly volunteer and Gala Planning Committee

Multiple Sclerosis Society –volunteer

Habitat for Humanities –volunteer

Ronald McDonald House of Midwest City –volunteer

CPA/Law Forum of Central Oklahoma

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