Jessica Back, Graphic Designer
*** ****** ****, ***** ****, CA 95409
415-***-**** *******.****@******.***
Portfolio: http://www.jessicabackdesign.com
I offer 17 years of experience developing printed and digital assets and enforcing visual branding. Skills include keen attention to detail, a discerning eye for layout and typography, and fluency in Adobe tools.
Design Strengths
Marketing & Sales Collateral: Posters/Brochures/Postcards/Flyers
Publication Design: Catalogs/Books/Manuals/Programs
Technical Illustrations & Diagrams
Case Studies/Data Sheets/Sell Sheets
Logos and Identity Systems (Branding)
Icon Sets & Infographics
Advertisements
Packaging Design
Image Editing
Art Direction
Ancillary Skills:
Stock Asset Sourcing
Proofreading
Website Maintenance
Production Tasks
Professional Experience
May 2016–August 2016, Sr. Graphic Designer, PNI Sensor Corporation (Santa Rosa, CA) Designed layouts and logos, formatted documentation, sourced stock images, and worked with vendors. Reported to Product Marketing Manager.
November 2015–April 2016, Digital Media Assistant, City of Santa Rosa (Santa Rosa, CA) Designed and produced announcements for city events (print and web), created presentation graphics and signage. Conducted research and illustrated park maps and trail guides. Reported to Marketing & Outreach Coordinator, Recreation & Parks department.
2009–2015, Owner/Operator, Jessica Back Design (Castro Valley, CA) Provided wide range of graphic design services to diverse client base, including American Philharmonic of Sonoma County (concert programs, flyers, and other marketing materials), Coraid (illustrated guides), California Association of Food Banks (illustrated case study), and EFI (marketing materials).
Key Accomplishment:
Created illustrated case study document for a public agency that helped standardize disbursement of governmental aid, resulting in more efficient service
2011–2014, Illustrator/Technical Writer, Coraid (Redwood City, CA) Produced designs and illustrations for storage technology firm, including document templates, technical illustrations, product branding, and setup guides. Performed proofreading and online publishing tasks.
Key Accomplishment:
Redesigned documentation templates, resulting in branding consistency and contemporary look and feel.
2010–2011, Freelance Graphic Designer, The Creative Group (San Francisco, CA) Provided graphic design services for Interaction Associates and Visioneer.
Visioneer (scanner technology company in Pleasanton):
Delivered a fresh packaging design for a commercial cordless scanner that featured a concept of mobility and freedom, and carried concept over to marketing materials. Designed full-page trade magazine ads, data sheets, and brochures, and achieved branding approvals from company’s major partner, Xerox.
Interaction Associates (business consulting firm in San Francisco):
Created illustrations and edited copy for training materials, and customized client materials. Sourced relevant stock photography, resulting in significant custom illustration cost reduction as well as a more contemporary look and feel.
1999–2009, Infographics Specialist/Sr. Infographics Specialist, EFI (Foster City, CA)
Provided visuals for all software documentation including covers, diagrams, and icon sets. Designed, proofread, and produced media (CD/DVD) artwork, setup guides, flowcharts, and internal documents
Maintained TechComm intranet site. Played key role in increasing MarComm collateral production efficiency by proofreading, incorporating edits, and retouching photos (2008).
Key Accomplishment:
Won firm’s One in a Million Award in recognition of company contributions.
Education:
BA, Studio Art, Mills College in Oakland, CA
Professional Sequence in Graphic Design, UC Berkeley Extension, San Francisco, CA
Grammar and Copyediting Courses, UC Berkeley Extension
Software Expertise:
Adobe InDesign
Adobe Acrobat
Adobe Creative Suite
Adobe Illustrator
Adobe Creative Cloud
Adobe Photoshop
MS Office Suite
Canva.com