Marketing Executive for Air & Maritime Access, Tourism Industry

Tamara Bird Jove

Emails: ******@*****.***

Mobile: +1-787-***-****

http://www.linkedin.com: Tamara Bird Jovè

SALES & MARKETING, DESTINATION DEVELOPMENT - TOURISM INDUSTRY

Experience in main sectors of the tourism industry. Executive with 21 years’ experience in the local and international Tourism Industry. With a career growth based in hotel guest services, sales, guest services and hotel corporate guests loyalty programs. Strong knowledge in destination marketing as well as development of new markets. Managing marketing coops between Managing marketing Coops with legacy carrier airlines, national and international and cruise advertisements agencies for the Puerto Rico Tourism Company.

My next career goal is to be challenged with a team work company structure, with international experience in the fields of Tourism development in emerging markets, Hospitality, Air & Maritime Marketing or a luxury fashion boutique Hotel Chain, where my tourism know-how in the industry can help drive the company gain and increase brand loyalty and profitability.

KEY ACHIEVEMENTS:

•Successful coordination of key projects such as inaugural flights events for VIP’s delegations and travel agent familiarization Trips.

•Increased destination brand awareness through national and international airlines marketing Coops partnership agreements, managing an approximate budget of 5 M.

•Destination development: both for new airlines and new cruise lines in establishing new ports of calls or home ports in San Juan. Concentrating in shore excursions operations, new products and guest experience.

•Team leader for Puerto Rico’s Tourism Co. first Bid Book for Routes Americas airlines Convention in PR.

•Host team leader for the Routes Americas Convention VIP program, coordination and execution.

•Project Manager for Maritime & Maritime Access: Cruise tours product development, Cruise lines and airlines Industry trade shows project manager, Consulting on market knowledge both to other government departments and private tourism industry that wanted to do business with airlines and cruise lines. Main Cruises lines partners: Disney, MSC, Royal Caribbean, Celebrity, Aida, Windstar, and Carnival.

•Successfully managed PRTC’s airlines marketing Coops agreements internationally by integrating and leading the interaction of the sales, marketing and advertising agencies teams from both companies to work in coordination and achieve best results.

CORE STRENGTHS:

Expert in building customer relations Multi-Lingual Skilled Communicator

Skilled in Building Client Rapport Willing to Travel and Ready to Relocate

Project Manager & Team Leader Liaison between hotel industry & trade

Goal driven & Results Oriented Hotel Experience

Proactive & Multitasking Multi-Cultural Cross Border Experience

PROFESSIONAL EXPERIENCE: PUERTO RICO TOURISM COMPANY

Special Aid to Executive Director for, Air & Maritime Access - Sales & Marketing, PRTC

2013 - Present

•Providing new market development strategies, logistics and contacts to new cruise companies when home-porting from San Juan for new market development.

•Trade shows Manager: responsible for stand management and conducting meetings.

•Responsible for the National and International Air and Maritime Marketing Agreements. Main markets & Partners are: Avianca, Copa, Jet Blue, Delta, Cape Air, Seaborne, Air Europa, Iberia, Norwegian Airlines.

•Team member at the FCCA (Florida Caribbean Cruise Association)

•Co-op Marketing/advertising: Marketing actions: e-mailings, advertorials, ads, sales events, online/offline promotions, micro-sites, videos, airplane cover seats, airplane wrap, taxi promotions, and metro campaigns.

•Government liaison and team leader for special internal tasks like inaugural flights & travel agent familiarization trips, maiden voyage plaque exchange.

•Managing destination matters as liaison between the local tourism industry tourism and government entities: for our main cruise partners: RCCL, Celebrity, Disney, MSC, Windstar, and Carnival.

•Contact between the airline & advertising company and our advertising agency, supervising the best execution of the contracted sales and marketing actions. involving Sales Team into the marketing actions- team

•Liaison between local touristic attractions, cruise executives and local DMC.

Regional Sales Manager, The Puerto Rico Tourism Company- Spain & Italy 2002- 2014

•Based in Madrid- Spain: responsible for the Spain and Italy markets

•Spanish & Italian Key Account Manager: Wholesalers, Travel Agencies & Travel Associations.

•Assistant to DOS for Cooperation agreements. Responsible for marketing actions executed: e-mailings, editing, advertorials, flyers, travel packages, online-promotions.

•Destination Seminars: providing Ad-Hoc destination seminars to travel agents and industry partners.

•Destination Trip Tours: coordination of hotel bookings, negotiating rates, F & B, tours, transfers.

•Trade shows: networking, appointments, meetings, stand décor and general set up.

•Sales Road Shows: coordination of sales calls and meetings between hoteliers and wholesalers.

•Promotion of Luxury hotels in Puerto Rico: Starwood Hotels W and St Regis, Small Luxury Hotels & Waldorf Astoria, Ritz Reserve

Wyn Club By Request- Sales Manager, Wyndham Old San Juan Hotel, Puerto Rico 1997-2002

•Prospected for new business between returned hotel corporate guests to convert them into Wyndham loyalty program.

•Achieved 20% increase in new members.

•In charge of negotiating trade rates.

•Received “By Request Manager of the Month” award.

•Coordinated guests requests within main hotels departments: housekeeping, front desk, and concierge.

•Member of the Hotel Pre- opening team: Concierge, 1997 & Sales Coordinator

Tamara Bird Jové

PRIOR EXPERIENCE IN A BLINK OF AN EYE:

•Tour guide internship at Governor’s Mansion in Puerto Rico

•Airport Dispatcher for Costa Cruise Line in SJU - fluent in Italian

•Protocol Volunteer at Centro American Games in Puerto Rico,VIPS welcome at airport / Protocol

•International exchange student: Toledo- Spain & London

EDUCATION:

Government of Madrid, Business Management & Marketing Course, 2010, 60 hours

Italian Liceo of Madrid, Intermediate Course 2009, 56 hours

Schiller International University of London- Post Grad Hotel Management, Summer Course- 2000

Phoenix University, Puerto Rico, MBA- Master in Business Administration- HR, 1996-98

Escuela Hotelera de Puerto Rico, Certified Grad Studies in Tourism & Tour guide, 1994-96

University of Puerto Rico- Bachelor Degree in Humanities and Social Sciences- 1990-94.

LANGUAGES:

English, Spanish & Italian (reading & speaking)

MY PASSIONS OUT OF WORK:

•Traveling and experiencing different cultures

•Fashion

•Dancing

•Swimming and cardio exercises

•Sports: Formula 1 & European Football

•Reading

References available upon request.

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