KAREN ZAREFOSS
***** ****** ***. • Cleveland, OH 44135 • 440-***-**** • *****@*******.***
MARKETING ACCOUNT MANAGEMENT PROFESSIONAL
Dynamic, versatile manager with extensive experience in all aspects of marketing and proven track record of consistently driving revenue growth. Outstanding ability to drive marketing strategy, manage talent, deliver sales growth, and form strategic partnerships with multiple clients. Implement and oversee complex programs from ground level to completed project. Possess strong leadership and team building skills and excellent conflict resolution abilities. Excel in all areas of marketing with keen ability to identify, build, and maintain business relationships. Demonstrate management skills that enhance productivity and drive sustained organizational performance.
AREAS OF EXPERTISE
Project Management Relationship Building Networking Strategic & Tactical Planning Social Media Media Buying Market Research Writing Budget Forecasting Account Management
SKILLS / STRENGTHS
•Excellent verbal and written communication skills
•Strong communication, interaction, and relationship building
•Presentations to large audiences
•Strong computer skills and exposure to Microsoft Word, PowerPoint, and Excel
•Exceed budget sales goals on multiple programs by 10-15%
•Grew year-to-year revenue in new and existing acquisition sales
•Perfect attendance 10 years consecutive
PROFESSIONAL EXPERIENCE
DIALAMERICA MARKETING INC., Middleburg Heights, Ohio 1991 – 2015
Assistant Branch Manager; Program Manager
Responsible for managing and overseeing multiple shifts, supervisors, and team leaders.
•Selected, trained, developed and retained employees, exceeding budgets by 10-15% for 20+ years
•Managed a team of 40+ employees on a quarterly and yearly basis
•Managed leads while overseeing a dialer, ensuring efficiencies were met on multiple programs driven by center and corporate goals
•Executed sales to maxim profitable growth opportunities, leader for 5+ years consecutive
•Proactively identified, communicated and resolved issues with conflict resolution within staff and center
•Implemented and executed daily / weekly task requirements for staff and employees, driven by center expectations, enhancing key performance goals
•Interviewed, hired, and placed employees per center and program needs
•Conducted weekly monitor sessions, ensuring quality met state, federal, corporate and client compliance
•Analyze and improve trainings and coaching residuals, assisted in writing company manuals
•Ensured successful completion of shift administrative duties
•Maintained team attrition percentage by above 10%
•Completed Manager Development Program
•Awarded ABCD (Above, Beyond, Call of Duty) Award
•Grew year-to-year revenue in new and existing acquisition sales by 10% quarterly
•Received Perfect Attendance Awards for over 10 consecutive years
•Progressed from part –time positions of Team Leader, and Sales Representative, by exceeding and maintaining goals
BROWN AVEDA INSTITUTE, Rocky River, Ohio 2007 – Present
Front Desk Coordinator
Part-time positon responsible for entire front desk operations.
•Promote and sell retail products, services, enhanced sales daily
•Schedule appointments, promoted repeat clients
•Promote new launches and events weekly, monthly and quarterly, increased sales revenue
•Build strong relationships with guests, motivated guests to return
•Educate guests of school, aided in promoting
•Ensure neat, clean and organized floor and stock, aided in attracting clients
EDUCATION
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Cuyahoga Community College, Cleveland, Ohio
Completed two years of coursework in Business and Science