Kevin Bayne
Phone 289-***-****
Kevin. *******@*****.***
PROFILE
An accomplished, dynamic, personable and assertive Sales, Marketing and Promotions professional with extensive product knowledge and sales experience together with business entrepreneurship. Well versed in all aspects of product and service promotion, including sales management and promotional marketing, negotiation, new business development, project management expertise, and customer service. An enthusiastic, goal-oriented and aggressive sales professional in pursuit of new markets, business and bottom-line profitability. Strong strategic and analytical skills, with a keen sense of organization and a high degree of personal integrity and professionalism. Highly customer-oriented, with a solid track record in sales, planning and execution of high level marketing projects.
AREAS of SKILLS and KNOWLEDGE
Sales and Marketing
Account Management
Price and Quotation Management
New Business Development
Order Processing
Internal / External Customer Service
Research and Development
Relationship Building
Business and Project Management
Operations Management
Action Planning
Sales Team Building and Development
KEY ACCOMPLISHMENTS
Sales and Relationship Building
As President of a niche Textile company, substantially grew company sales and corporate net worth
Expanded sales network domestically and internationally (US and Europe), resulting in 25% growth
Increased sales network by introducing private label and catalogue programs resulting in 32% growth
Expanded sales team throughout Canada, the United States, and Europe
Created and implemented a three-tier sales and marketing strategy
Introduced sales incentive programs to motivate innovative approaches by sales network
Reduced sales overheads and costs by creating agent program; sales overheads reduced by 22%
Created and implemented website and e-mail customer network with constant product updates, seasonal promotions and news flashes within the profession; e-mail data base grew from zero to 22,000 customers, creating interest, contacts referrals, customer awareness, sales appointments; 15% growth
Developed (in conjunction with the large corporate suppliers) in-stock vendor programs with in-stock product support or back up inventories and reorder levels to ensure constant product availability
Penetrated large corporations, introducing and implementing programs with all divisions, including retail catalogue phone order and Internet store purchasing
Developed an extensive network with non-conflicting companies also supplying to the industry; shared information on projects, clients, or potential clients
Monitored individual sales teams sales development; conducted quarterly reviews with each sales person; worked with sales team to create annual targets objectives, and monitored to ensure success; formulated annual sales budgets and projections for the corporation
Conducted new product launches and product training and education to sales team and major customers
Introduced 800 customer service hot lines in all companies; trained customer service reps on products, plus working with and speaking with individual customers to ensure satisfaction and professionalism
Marketing and Promotion
Utilizing same product offering, expanded US market resulting in 30% growth
With the introduction of house accounts and penetrating corporations with retail networks, introduced launched, trained, and worked with these retailers to advertise and/or promote product with a co-operative advertising program
Created new branding – including corporate image logos and letterhead to ensure customer awareness and recognition of company name
Worked with legal and designers to trade mark corporate trademarks both nationally and internationally
Developed advertising programs for catalogue, Internet, trade shows and sales visits
Responsible for monitoring and identifying market trends
RELEVANT CAREER HISTORY
SIT Strategic Information Technologies Ltd Stouffville, ON, October 2011 –Present
Senior Manager- Business Development
Responsible for developing new sales growth, in Canada and the U.S. in non – financial markets, through a formulated short and long term strategy, including, development of sales personnel. Establishing forecasts, budgets, both sales and financial. With continued awareness and monitoring of costs/gross profits. Ongoing assessment of market trends, while developing long term client relationships and customer support networks.
Friends and Family Rewards Marketing, St. Catharines, ON, 2008 October – August 2011
National Sales Manager
Responsible for continued sales growth of both Canadian and U.S. market, achieved through a formulated sales growth strategy, including the hiring, developing, and promoting of sales personnel. Establishing forecasts, budgets both sales and financial. With continued awareness and monitoring of costs/gross profits. Ongoing assessment of market trends, while developing long term client relationships and customer support networks. Plus, aware of competitive activity and developments.
Maison Bouvrier Inc, Woodbridge, ON 1998 – September 2007
President
Responsible for facilitating the growth of national and international markets, and to strategically plan, organize, direct, control and evaluate the operations of a niche textile company.
Developed and implemented business plans with 1, 3 and 5-year directive
Worked with and reported to, financial institutions re: business plans and quarterly reviews of company strength profit /loss return on investment
Through networking, researched and introduced a board of directors consisting of talented individuals with specific expertise to assist in growth both nationally and internationally
Managed a staff of 30 - 40 employees, which included sales, office, production, and design personnel; coordinated recruitment, training, evaluation, scheduling and payroll
Implemented systems to streamline operational procedures to improve efficiencies and reduce costs
Researched and introduced employee benefit program
The Canadian Wearables Group Inc., Mississauga, ON 1993 – 1998
Regional Manager
Responsible for new business development, and to maintain major accounts through fostering close working relationships and designing and implementing marketing strategies.
Motorola Canada Ltd., Markham, ON 1990 – 1993
Major Account Executive
Responsible for identifying potential markets and maintaining current clients within sales territory through fostering an understanding of established and potential client needs.
The Lighting People, St. Catharines, ON 1987 – 1990
President
Developed company from business, concept, responsible for all aspects of operating a retail/wholesale company, including sales, costing, purchasing, promotion, staffing, and budgeting.
Canon Canada Inc., Mississauga, ON 1985 – 1987
Sales Manager, Eastern Canada (Ontario and Atlantic Provinces)
Responsible to plan, direct and evaluate the activities of sales departments, and to coordinate and implement new accounts supporting product representation in all areas of responsibility.
EDUCATION and PROFESSIONAL DEVELOPMENT
Niagara College of Applied Arts and Technology, Welland, ON
Diploma ~ Sales and Marketing
Professional development includes
Professional Selling Skills
Understanding/Penetrating Major Organizations
Major Account Development
Solutions Accounting Programs (bluelink)
Major Account Presentation
PAD Systems (pattern automated design systems)
MEMBERSHIPS and AFFILIATIONS
CFLA – Canadian Finance and Leasing Association
Member ~ Canadian Retail Association (CRA)
Ontario Motor Vehicle Industry Council
Canadian Red Cross first Aid and CPR level #3
WHIMS
Credit Institute of Canada
The Western Forum of Credit and Financial Executives