Jeffrey S. Holden

** ********* **, ********* *****, MA 02481 (h) 781-***-**** (c) 781-***-**** acuwvx@r.postjobfree.com

Professional Profile

VP of Marketing VP of Sales National Account Manager

Dynamic, self-motivated management executive successfully orchestrating marketing initiatives and driving exponential sales growth, leverages enviable expertise in forecasting, tactical planning, competitive analysis, and strategic development, strives to personally visit clients in order to ensure satisfaction and confidence in the organization, meticulous hands-on manager who builds and motivates sales and marketing personnel to promote winning programs.

Career Highlights

European Education Companies (RM and Aldebaran Robotics): Identified opportunities in USA Education Market, contact targets, federal & state funding opportunities, developed strategic Marketing and Sales plan. Executed plan.

Led Sales Growth of J L Hammett Co. Increased annual sales from $60M to $175M through organic growth (8 year period), acquisitions, and territory expansion as VP Sales and Marketing.

Key Account negotiations. (JLH) Landed single largest account, KinderCare ($4M). Resulted in expansion into other large Early Learning and Charter School accounts. Established National Accounts Division ($ 28M).

Created and designed one of the first online paperless ordering systems (EZone) resulting in the industry savings for both customer and JLH. Online sales doubled each year from 1996 through 2000 ($13M) Sales.

Directed all Sales & Marketing initiatives, catalogs, new web-site, on-line ordering platforms, direct mail, data base management, pricing strategies, digital transition of marketing materials, and sales territory strategy (JLH).

Core Competencies

Competitive Analysis Sales and Inside Sales/ Development Marketing Strategy

Budget Administration Contract Negotiations Turnaround Initiatives

Management Strategic Business Planning Client/Vendor Relations

Vendor Relations Wholesale, E-commerce, Retail Sales Business Start –Up and Expansion

CRM Management Sales and Marketing Management Coaching

Professional Experience

JLH CONSULTING, An Education Services Consulting Firm. 1/ 2013 – Present

MANAGING DIRECTOR, Wellesley, MA

Recognized entrepreneurial opportunity and founded educational services consulting firm that develops sales and marketing strategy, technology engagements opportunities, and partnerships. Served as an engagement executive on all consulting projects.

Developed go-to-market strategy for established and start-up education companies. Built operating model and competitive analysis, and provided advice on federal/state funding and reseller lead generation. Company growth estimated at 200% for 2013.

Developed strategies and roadmap for sales and marketing infrastructure, school introductions, and sales/education funding cycle for a start-up student research software company.

Consulted with 5 Educational Companies over the last 3 years on specific sales and marketing projects.

Aldebaran Robotics 6/2011 to 12/2012

French Robotics Company specializing in the development, manufacturing, and sales of NAO (Humanoid Robot) used in Education and Research markets. NAO is the leading humanoid robot in education and educational research in the world.

VP Sales and Marketing Americas

Responsible for all activities in Americas for Aldebaran Robotics Inc: Sales, Marketing, Operations, Sales Team, Customer Service, Service Department, and distribution channels. Developed opportunities for Aldebaran in the USA Education Market in Higher Ed and expanded into Secondary School Market. Developed and defined marketing and sales plans resulting in sales growth of 30% over prior year. ($4M)

Software MacKiev 1/2010 to 6/2011

Education Software Company develops and publishes award winning 21Century Technology Curriculum software for K-12 Education Market.

Director, Education Publishing USA

Develop sales and marketing strategy for K-12 Education Software products. Left Software MacKiev for new opportunity.

RM Education Inc. 8/2008 to 12/2009

Global Education Company supplying technology- based curriculum products for K-12 Education Market.

VP of Marketing USA

Responsible for building the RM Brand in USA: Created first USA Catalog, responsible for all marketing activities: trade shows/conferences, workshops, first digital catalog, new product launches, packaging design, product descriptions, educated sales team on ARRA Funding, direct mail activities. Merged acquired company product lines with RM products USA. Redesign of new RM USA website. Smashed first year goal tied to Divisional Sales goal.

Eduventures Inc. 8/2007 to 4/2008

Leader in Education Consulting and Research for Higher Education

Membership Director

Sold large consulting and research projects to Higher Education Market through presentations to Deans and Department Chairs. Sales Territory OH

Identified and sold eight engagements in six months, totaling $200K.

Closed one of company’s largest private consulting contracts, valued at $200K+.

Built pipeline of over 30 online learning, continuing education, and administration engagements

J.L. Hammett Co. 9/1976 to 12/2006

National leader in the distribution of educational supplies & equipment to the K-12 marketplace; $170M in revenue

VP of Sales & Marketing (1992 to 2006)

Management of the Wholesale Division: Sales, Marketing and Purchasing Department, Member of Management Committee and Senior Management Team. Appointed to Board of Directors (1994 thru 2008).

Sales Responsibilities & Highlights

Responsibility for long-range planning for Wholesale Division, sales forecasts & budgets, sales goals, competitive analysis, tracking system, employee compensation programs, management of Sales Managers and Sales Representatives (~110 employees).

Led growth of Sales Division from 1992 to 2000. Increased annual sales from $45M to $130M through organic growth, acquisitions, and territory expansion.

oExpanded sales force from 30 to 80+ reps, and realigned sales territories.

Marketing Responsibilities and Highlights:

Management of the Marketing and Purchasing Departments (approx. 20 employees), Developed brand identity in all areas for the company. Responsible for the production of three major catalogs, online ordering, website development, extensive promotional material, ad campaigns, direct mail, database, affiliate programs, and email campaigns. Budget and fiscal responsibility for all marketing activities

Became first in the industry to develop B2B “paperless” online ordering systems. eZone was fully automated, from customer desktop to warehouse floor. Achieved $13M in online sales in 2000 representing 10% of wholesale sales. Presented online software solution at IBM conference 2000.

Instituted new Digital Marketing Production program in 1992 for over 30,000 company products.

oSaved thousands of dollars and production time of printed catalogs, website and promotional material by $100K per year.

oMerged previously separate Marketing Department and Purchasing Departments together creating more focused Merchandising Team resulting in $500k savings in 1996.

2002 Developed online furniture Spec Program called “Easy Spec”. Made it easy for sales Representative to create large furniture quotes and specs for schools and school districts. Resulted in doubling of furniture sales company wide.

Sales Manager (1985 to 1992)

Established a new division for private, parochial, and early childhood school markets in New England and the Mid-Atlantic states, focusing on high-margin, service-driven business.

Negotiated contracts and pricing for all national/key accounts.

Drove annual sales from $4M to $15M.

Sales Representative (1976 to 1985)

Cultivated over 1,000 accounts with private and parochial schools in three states, including growing sales from $500K to over $4M. Generated highest Divisional margin’s in Company. Coordinated one of Largest Apple Computer Sales to City of Boston Parochial Schools over $750,000. Saved Boston and Parochial Schools Thousands of Dollars. Maximized the number of computers for each school.

Education & Professional Development

University of Denver Business Major (2 Years)

Rivers School, Weston, MA High School

Avocations

Lacrosse: Weston Girls Lacrosse Asst. Coach (1996) Weston Boys Lacrosse Asst. Coach (1999 to 2000)

Denver University Rivers School Team Captain and MVP

Soccer: Weston Girls Soccer Head Coach (1995 to 1998) Rivers School MVP

Baseball: Weston Little League Head Coach (1997 to 2001)

Other Sports: Golf Tennis Paddle Tennis Skiing Fly Fishing Surf Kayaking

Decoding Dyslexia MA: Member and Participate, Decoding Dyslexia is a grassroots movement driven by parents, educators and professionals concerned with the limited access to research based interventions for dyslexia. We are inspired by and collaborating with other Decoding Dyslexia groups nationwide.

President Deer Brook Farm Owners Association (Home Owners Association) Woodstock VT, (2014 to Present)

The Cambridge Real Estate Collaborative 40 Hour Course completed on 12/21/2015. Studying for Massachusetts Board of Real Estate State Licensing Exam

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