THOMAS ENG
*** *. *** ******, ***. # *** 215-***-****
Philadelphia, PA 19107 acuucn@r.postjobfree.com
SUMMARY
Accomplished senior-level Marketing Executive with substantial expertise in delivering marketing and communications strategies that support business goals and objectives. Solid background in all aspects of marketing, communications, advertising, and corporate branding strategies. Successful in diverse industries including banking and education services across international markets, health care, and media. Strong leader and communicator with a proven track record of working across organizational lines to deliver marketing excellence
Areas of Expertise:
Strategic Marketing Planning
Market Segmentation / Direct Marketing
Marketing & Communications Strategies
Agency Negotiation & Management
Mass Media & Advertising
Multi-million Dollar Budget Management
Understanding of International Markets
Team Builder, Cross-Functional Partner
Website Development & Analytics
Fluency in Conversational Chinese
PROFESSIONAL EXPERIENCE
CITIGROUP, New Castle, DE / New York, NY 2011–2016
Vice President, Marketing & Communications – Responsible for delivering marketing & communications strategies that promote the organization to external and internal clients across international markets. Responsibilities included creation of comprehensive, global plans to effectively communicate the Institutional Clients Group–Client Experience organization’s targeted goals
Executed major global channels (including sales toolkit, creation of new websites, annual international events, newsletters, standardized templates, client presentations, and interactive reporting tools) to achieve the greatest impact. Increased membership by 30% for social media participation
Managed the communication roadmaps and standardizing key channels to ensure a consistent structure and messaging throughout all regions. Acted as the Brand Ambassador for the organization
Scripted communications to bring awareness to the latest Client Experience updates and changes that would affect key constituents and partners across the globe
Vice President, Content & Communications – Responsible for implementing the content and communications strategy for Citi’s Lending Product portfolio. Responsibilities included management of all internal and external communications for the Consumer and Small Business lending products
Promoted to Vice President, Marketing & Communications position above
Created a brand new intranet website (One-Stop Consumer Credit) to familiarize and update internal clients about the lending product lines
Led content management efforts for the Citibank.com website, online and offline advertising campaigns, and collateral materials for sales support
Became Subject Matter Expert (SME) for the organization and scripted internal communications on a weekly basis to inform critical stakeholders regarding recent product changes or features
Formulated a decision tree process flow that addressed communication touch points for clients applying online for a Personal Loan
ELSEVIER PUBLISHING, Philadelphia, PA 2010–2011
Strategic Marketing Manager – Responsible for strategic planning and execution of all marketing programs to promote Elsevier’s premier medical journal titles. Responsibilities included campaign management of all online and offline programs for Elsevier’s Global Market Research division
Developed strategic marketing plans to increase individual and institutional subscriptions to Elsevier’s premier medical journal titles
Leveraged an integrated mix of marketing tactics (online, print, direct mail, social media, exhibits) to generate awareness and increase subscriptions
Implemented partnership programs with journal societies to expand the customer base
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EDUCATIONAL TESTING SERVICE (ETS), Princeton, NJ 2006-2009
Strategic Brand Marketing Manager - Responsible for creating marketing strategies to promote the company’s two global brands (TOEFL and TOEIC). Responsibilities included the effective launches of integrated advertising campaigns, collateral materials development and management of a global advertising budget
Increased revenues for a key TOEFL product from half-million to an expected revenue stream of
$7 million over three years; earned company Financial Achievement Award
Developed strategic, global communications strategy to “welcome, educate and inform” the international reseller network at each critical touch point to enhance sales and revenue efforts
Spearheaded a redesign of “SharePoint” site to maintain all branding standards
Successfully managed and balanced a global marketing budget of over $12 million
WELLPOINT HOLDINGS, New York, NY 2004–2006
Acquisition Marketing Manager - Responsible for developing marketing plans to increase and retain customer enrollment in the company’s Medicare plans. Responsibilities included advertising campaign management, collateral materials production and the balance of a multi-million dollar advertising budget
Authored annual marketing strategic plans to improve enrollment and disenrollment goals
Created the “$0 plan premium” campaign that has been copied by NY market competitors
Managed all acquisition and retention marketing initiatives (advertising, online, direct mail and member communications) from conception to execution that outperformed yearly enrollment goals
SCHOOL DISTRICTS OF BUCKS, CAMDEN AND PHILA. COUNTIES 2002–2004
Short-Term Teacher
Acted as a substitute teacher for various public schools within the Greater Philadelphia Area
COMCAST, Philadelphia, PA 2000–2001
Brand Communications Manager - Responsible for launching the company’s corporate brand identity to all Comcast’s internal and external constituents. Responsibilities included the development of mass media campaigns to generate new revenues for the company’s cable, internet and telephone product portfolios
Championed both corporate and individual brand strategies across all product lines
Managed the conception and execution of mass media campaigns (TV, radio, print, direct mail) to increase customer membership
Served as Corporate Brand Ambassador to ensure all communications reflected the corporate brand identity (consistent look, feel, tone, voice, positioning, messaging, etc.)
Conducted successful “road shows” introducing the new corporate brand and spearheaded content development of the “Corporate Brand Identity Center” website
HORIZON BLUE CROSS & BLUE SHIELD, Philadelphia, PA 1998–2000
Marketing Communications Manager - Responsible for the campaign launch introducing the company’s new corporate name change. Responsibilities included the maintenance of the new corporate brand identity throughout all subsequent marketing channels while managing a multi-million dollar budget
Achieved established metrics by delivering integrated mass media campaign (TV, radio, print, direct mail, outdoor, email) announcing the new corporate name, “Horizon”
Directed massive marketing communications initiative to change all external and internal touch points to reflect the new corporate brand guidelines and standards (look, feel, positioning, messaging, etc.)
Successfully managed and balanced a multi-million dollar budget; member of the Senior Management team
ADDITIONAL EXPERIENCES: available
EDUCATION: Bachelor of Science, Marketing, Drexel University, Philadelphia, PA