Curriculum Vitae

Maria Dolores Garcia Gambin

** ******** ****

Av. Vert, 33, 1653 Alsemberg, Belgium

+34-659-**-**-** acutm0@r.postjobfree.com

Senior International Marketing specialist: digital expertise, lead generation and engagement driver, B2C- B2B in Banking, Retail, Internet, FMCG, Real Estate and Credit Insurance. Strategic, self- started, international mindset, results driven, analytic, creative and innovative, multi disciplinary- cultural team management.

Last challenging goal was to integrate a multichannel go- to market sales strategy combining traditional and new digital channels in a new marketing model. Levers to succeed: CRM implementation and change management, new Service model increasing retention, Telemarketing launching, new digital sources to boost lead generation and improvement of interactions with customers after accurate analysis of customer experience to build engagement from all areas. Related Experience

Mar2014 - Present Solunion (Euler Hermes + Mapfre company) Credit Insurance Group Head Marketing & Market Management Spain and Latin America Leading sales and marketing strategy at corporate level for 9 countries.

§ Optimization of multichannel strategy, integrating new digital lead generation sources together with traditional channels as intermediaries, banks and alliances. Boost direct sales force, supported by Telemarketing, contributing today 11% in new business production.

§ Leading Digital transformation strategy, together with Boston Consulting, with the objective of development of new added- value services and pure digital products, enhancement of B2B platform and improve interactions in the customer journey.

§ Implementation of CRM- Sales Force regionally with tough cultural change management.

§ Implementation of Marketing automation to attract and engage customers through marketing campaigns strategy.

§ Development and implementation of new Service Model for final clients and Intermediaries, increasing retention by 10 pp in Spain meaning 93%: proactive model involving all areas, including specialists within customer service.

§ Product development and promotion, 2 new products launched in one year.

§ Continuous portfolio and market analysis.

§ Website management and revamp new corporate Brand image. Febr2013- Oct2013 Mercury Trade Finance Leader Trade Software & Services for Banks Business Development Manager

§ Sales & marketing strategy and execution for getting clients in Latin America, Canada, Russia and UAE. Leading sales team, training and monitoring.

§ New corporate Branding, website management, commercial materials, demos. Achievements: Opened Mexican market reaching main top Banks, BBVA, HSBC… Sep2008- Jul2012 Grupo Fortuny International Real Estate Head of Sales & Marketing

Sales and Marketing strategy per project: Spain, Portugal, Turkey, Brazil and Costa Rica.

§ Multichannel B2C lead generation strategy: Website, International Fairs, online marketing.

§ Directly development and management a network of Brokers, more 100 in different countries. Achievements: In crisis period Turkish project sold less than two years to 13 nationalities. Feb2008- Sep2008 Grupo Mall International Real Estate Marketing Manager EEUU

§ Marketing and sales strategy defined and developed together with American Agency specialized in direct marketing and CRM to accelerate sales in Mexico and Panama.

§ Development of network of brokers/intermediaries in USA and Canada, leading and training sales teams with offices in Miami, Houston, Chicago and Toronto. Achievements: Organized 2 charters, more 200 potential US clients to visit the projects. Apr2005- Feb2008 Grupo Pinar Luxury Real Estate Marketing Manager Europe

§ Marketing and sales strategy online and offline for an ambitious Project of Luxury Resorts targeted for european clients. Web development and commercial materials. New concept to create unique category in the market.

§ CRM strategy to attract and engage potentials.

§ Directly expanded and managed sales network of brokers and direct sales team. Achievements: 90% sales through online campaigns. Feb2004- Jan2005 Cofrusa FMCG

Marketing Manager

§ Launched new lines of products. Responsable for innovation: Branding, packaging, catalogue, website, Media and TV. Increased Brand recognition 20%.

§ Training/support for sales team and Distributors, working with main Retailers internationally. Achievements: 3 new products launched in one year in Spain and Mexico. Awarded in prestigious food Fair “Alimentaria” for innovation and design. Sep2000- Feb2004 Monster.es Leader Internet Services Marketing and Client Services Manager

§ Participated in launching the company in Spain.

§ Adapted and executed european Marketing strategy B2B- B2C. Implemented Sales Force CRM and marketing programmes to increase retention, cross/ upselling.

§ Managed Member Services team of 15 people in Spain and Glasgow, focused in aftersales. Achievements: Launched first online product and added- value services so welcomed by recruiters. Converted after sales team in sales contributors thanks to CRM programmes. Dec1998- Sep2000 Episode Multinational Fashion Retail Luxury Marketing Manager Spain & Portugal

§ Adapted European Marketing Plan and promotions to local market.

§ Participated in the expansion of company from 5 to 31 outlets. Achievements: Implementation of first Loyalty Program in Spain being pioneers in customer s card with scalable benefits, reaching 4.000 clients in 2 years. Education

1991/96 Degree in Law, Complutense University, Madrid 1996/97 Master in Business Law, IE Business School 1999/00 Master in Marketing and Sales Management, ESIC 2002/03 Master in Database Marketing and CRM, ESIC – ICEMD Languages / other skills

English: Excellent, negotiation

French: Intermediate

Spanish: Native language

Others:

Windows expertise, CRM, Sales Force.

Communication at all levels, presentation at Board level, Business development ability, project management. Digital Marketing expertise.

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