CURRICULUM VITAE

Synopsis Married, Born on January 1st, 1986, Creative, Hard worker, Intelligent with Sense of Humor, Could work in a team as well as self-driven, Ready for Tough Challenges, Willing to learn Fast & Travel within the Country & Overseas.

Education Post Graduate Program in Management (Marketing & International Business)

Asia Pacific Institute of Management Studies, New Delhi, India

MBA (2008-2010)

Hotel Management Catering Technology & Applied Nutrition

Indian Institute of Science & Management, Ranchi, Jharkhand, India

Graduated (2002-2005)

Work Experience

February 2016 – Present Key Account Manager

Zydus Wellness Ltd

Job Responsibilities:

Handle the top Key Accounts for our Brand- Nutralite & SugarFree in across India- Delhi, Haryana, Punjab, Chandigarh, Rajasthan, Uttaranchal, Kolkata, Mumbai, Pune, Goa, Ahmedabad, Chennai, Bangalore, Hyderabad & Kerala

Ensure visibility, high market shares, menu listing, great relationships with stakeholders in Key Account

Plan and execute the yearly marketing calendar in line with Brand Turnover Growth

Assessing the need of Indian market and brain-storming with marketing team for new launches by coordinating with internal stake-holders (Finance, Supply chain, factory, procurement, Regulatory and Design) to execute new launches from a concept to On-field product placement

Roll out various consumer & trade promotions on monthly basis after analyzing previous promotions and ensuring healthy P&L for a brand

Planning and budgeting of marketing expenses while maintaining target profit for the brand

Preparing forecast and holding monthly meeting with supply chain to keep track of category target volumes, new launches & roll out of various consumer promotions

Identifying and implementing strategies for building team effectiveness and team motivation to achieve and enhance existing performance levels.

Driving business in existing accounts and achieving brand wise volume and share growth

Channels Handled: Hotels, Restaurants, Caterers, Flight Kitchens, Corporate Canteens, QSR, Bakery Chains, Ship Chandeliers, Cafes, Bar & Pubs

Analyzing market trends & competitor activities to proactively fine-tune strategies

Interacting with Customer Marketing team in order to design the not only the QPS but also the shelf Display

Forecasting of the stocks which involves not only the season factor but the kind of support we would be getting on each product range

May 2014 – January 2016 Head-HoReCa Distribution Sales

Primo Foods Pvt Ltd, Gurgaon, India

(An Australian Meat Processing Company)

Job Responsibilities:

Provide channel specific sales expertise build product brand value.

Train our sales force to be effective in selling.

Sell by demonstrating company’s products in front of large customers/groups

Set the culinary & sales benchmark of product and activation material based on channel.

Guarantee quality standards by making use of external chef-panel and competitor knowledge.

Presentation/ Degustation/ Events Organization.

Identify training needs for sales team and other functions.

Establish and maintain contact with outside Chefs & Purchase Heads.

Regional food culture ambassador for La Carne Cuts through culinary & sales activities.

Leading and setting the standards for further implementation and development to further

Planning, organizing, directing and controlling all activities of institutional sales in Pan India

Managing sales activities for Institutions (5 Star Hotels, Restaurants, Bar & Pubs, Clubs, Cinemas, Air Caterers, Embassies, QSR, Food Service, Fast Food outlets, International Schools, Corporate houses etc)

Sales & sales promotion activities at HoReCa - Star Hotels, Restaurants, Clubs, Cinemas, Air Caterers (Institutions)

Setting unit wise targets and marketing budgets for the assigned key outlets

Managing distributor for sales, stocks & collections

Relationship management with all key people in HoReCa, Institutions and Modern & Premium retail outlets in India

Some of my prestigious & renowned customers across India-

The Taj Group of Hotels, ITC Hotels (Pan India), Novotel & Pullman Hotels, The Oberoi, Trident,

The Leela Group, Hotel Imperial, Hotel Shangri-La, JW Marriott, Courtyard by Marriott, Hyatt Regency, Le Meridien Hotels, Hotel Radisson Blu Group, Hilton Group, Crowne Plaza, Holiday Inn, Trident Hotels, Google, Hirohama India Pvt Ltd, HKI, Olives Bar & Kitchen, Chillies, PVR Cinemas, Compass Group, Ambassador Air Catering, Taj Air Catering, TGI Friday, Subway etc.

July 2013 – April 2014 Regional Sales Manager (HoReCa)- North

Arthur’s Food Company Pvt Ltd, India

(A German Meat Processing Company)

Job Responsibilities:

Assigned North Regions- Delhi, NCR, Rajasthan, Punjab, Chandigarh, Uttar Pradesh & Kolkata

Effectively use enthusiasm, creativity, strong culinary skills and commercial acumen to actively sell the benefits and added value for each new product developed

Ability to collect a comprehensive brief from internal brands/external customers regarding specific product requirements

Keep up to date with the latest food trends in the market

Interacting with customers to find new and novel market opportunities for products

Work closely with Trade division and Research & Development Unit

Providing technical support for sales team

To carry out training for all staff involved in the sales

Doing demonstrations in customer place to improve sales of the products

Participate in the Monthly meetings

Planning, organizing, directing and controlling all activities of sales in North region

Formulating and creating the Sales & Marketing plan and mentoring & developing team

Achieving the company goals set forth in the Sales & Marketing Plan

Ensuring that sales effort provide the optimum profit return and building trade relations

Maximizing the effectiveness of all Sales & Marketing activities

Handling 4 & 5 Star Deluxe Hotels, Restaurants & Pubs, Embassies & Consulates, Premium Retail Outlets, Sales Executives & Merchandisers.

October 2011 – June 2013 Regional Sales Manager (HoReCa)- South

Arthur’s Food Company Pvt Ltd, Bangalore, India

Job Responsibilities:

Assigned South Regions- Karnataka, Tamil Nadu, Andhra Pradesh, Pondicherry & Goa

To Assist National Sales Manager (NSM) in planning, formulating and creating the Marketing plan

To Assist NSM in achieving the company goals set forth in the Marketing Plan

Product demonstration to clients

Training to sales team

Product innovation as per the market requirement

Maximizing the effectiveness of all Sales & Marketing activities

Handling 4 & 5 Star Deluxe Hotels, Restaurants & Pubs, Distributors, Premium Retail Outlets, Sales Executives & Merchandisers. Achieving Sales, Volume Target

Mentoring & developing team and training Sales Forces, merchandisers & distributors

Improving Availability, Coverage & Visibility (Merchandising) and building Trade Relation

Planning & Implementing New Product Launches and Monitoring & Collating Competitor Information

January 2010 - September 2011 Area Manager- Sales & Marketing

Sambodhi Retreat, Bodhgaya, Bihar, India

(A Luxury Resort)

Job Responsibilities:

Report to the Sales & Marketing Head

Study the sales & marketing trend & plan new strategies to increase sales

Comparative study of sales of various months & planning accordingly

Develop and train team members to take on higher responsibilities

Ensure quality and timely service delivery for high guest satisfaction

Maintain a systematic database for all CRM activities

September 2004 - April 2008 as Continental Chef in different Hotels across India

The Leela Palace, Mobor, Goa, India

Hotel Intercontinental The Grand, Mumbai, India

The Deccan Odyssey, Mumbai, India

(A 5 Star Luxurious Train associated with Taj Group of Hotels)

Internship & Training Exposure

H T Media Ltd., Noida, India (April 2009 – June 2009)

2 months Summer Internship during MBA

KPMG Six Sigma Certification (December 2008)

Green Belt Training Program from AIMS, New Delhi, India during MBA

The Leela Palace, Kempinski Bangalore, India (October 2003 – March 2004)

6 months Industrial Exposure Training during Hotel Management

Computer Proficiency Windows, MS Office & Internet

H o b b i e s- Playing Tabla & Participation in various campaigns such as Blood Donation, Cycling, Running for social causes

L a n g u a g e s - Hindi & English

Date: 16th May 2016

Place: Delhi NCR Chandan Verma

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