PIYUSH GOYAL

Contact: 969-***-**** Email ID: acutic@r.postjobfree.com

Address: Thane (West)

Consummate professional & Marketing Strategist seeking management position in Marketing Operations/ Business Development with a leading organization

Profile Summary

A Competent professional with over 8 years of experience in:

Marketing Strategies

Creative Team Leadership

Corporate Communications

Branch Operations

Event Management

P&L Accountability

Business Development

New Product Launch

Brand Management

Hands-on-experience in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms (CPS)

Skilled in handling pricing strategies, competitor & market analysis, new product roll-out and targeted marketing

Expertise in managing development & implementation of promotion plans and handling communication for brands including all Above the Line (ATL) & Below the Line (BTL) Activities

An effective communicator & team leader with strong analytical, problem solving & organizational abilities

Conceptualizing and executing sales promotion schemes to increase the brand visibility, thereby preparing management level reporting on the brand’s performance, needs and forecasts

Monitoring new product launch results and recommending action for addressing any forecasted variances to volume budget, on a monthly basis

Professional Experience

Sterling Holiday Resorts Ltd ( Thomas Cook) – Andheri, Mumbai

Leading & Pioneer organisation in Timeshare & Holiday Industry

Branch Marketing Manager, April 2015 – Current

Manage the Regional Marketing operation for Mumbai, Thane & Gujarat Branches. Marketing Budget Planning, BTL Activations, Marketing communications functions were some of the core competencies of my current profile

Selected Accomplishments:

Responsible for creating marketing plans and its successful implementation to achieve financial objectives

Managed and Recruited complete Marketing & Telemarketing Team of Mumbai, Thane & Gujarat Locations (Team of 125+ employees)

Implemented & Monitored all the MARCOM Activities for the company

Planned & Executed all the Advertisement, Promotional & Public Relations Campaign for the company

Digital Marketing – Co-ordinated with the internal as well as external team in regards to the innovation in Digital Marketing, Social Media Marketing, SE) & SEM Campaigns

Data Analysis & Management – % of Conversion rate or % of Drop-out rates, find out the reasons for drop-out rate monthly, quarterly and annually. The purpose for the analysis is to find out Deviation and reasons for deviation so that Timely changes in Marketing plan can be made. Segmenting and analyzing the data reaching right target audience

Research about competitor’s product and new developments in the market and identifying events related to Holiday so as to initiate the participation of the company and increase the visibility

Leveraged strengths in cost-effective marketing management and negotiations with vendors (without compromising brands business growth goals)

Managed key ATL & BTL marketing activities & innovations that include Corporate, School, Exhibition and society activations

Magic Holidays – Panoramic Group of Companies - Mahim, Mumbai, Maharashtra

Leading organisation in Timeshare & Holiday Industry

Marketing Manager, July 2012 – March 2015 (2 years 9 months)

Selected Accomplishments:

Ideation of overall plans and Marketing Strategies to towards Brand Building, Marketing and Promotion of the Magic Holidays

Drafting and Planning Monthly and Quarterly Marketing Budgets

As been awarded as the a) Top Marketing Manager – Pan India – 2013-14

b) Top Marketing Manager – West Zone – 2013- 14

Maintaining the COST PER SALES (CPS) for the company by initiating cost-effective activities

Developing strategy for Monthly Registration (Sales) Targets

Manage customer service activities including Customer entry, customer satisfaction, interface with sales, production, and quality ensuring that Magic Holidays customer service creates competitive advantage in marketplace including resolving critical customer complaints

Develop and lead Sales and Operations Planning (S&OP) process

Participate in personnel development at all levels through talent acquisition, performance management, providing opportunity for high performers, education, communication, expectation setting, and self-actualization

Zenith Computers – ‘Vu’ Brand - Andheri, Mumbai, Maharashtra

Market leader in commercial LCD, LED and Touchscreen Automation

Corporate Marketing Manager May 2010 – June 2012 (2 years 1month)

Selected Accomplishments:

Expanded client base by 48% within 6 months by consistently delivering goal-surpassing marketing & sales results and ensuring complete client satisfaction

Closed new accounts as a head of Corporate Marketing team, including a 15 Cr. order with Mumbai International Airport & contract of around same amt. with SBI Banks for Digital Marketing Av’s

GULF PETROLEUM - Govan, Glasgow, UNITED KINGDOM

Leading Fortune 500 Petro Company with attached large format Consumer Departmental store

Regional Marketing Manager, March 2009 – March 2010 (1 year)

Managed a 20-employee, big-box location; directed all departments (petroleum, hard lines, soft lines and grocery/perishable lines

Selected Accomplishments:

Led start-up and grand opening of new Supercenter. Exceeded sales and profit goals by up to 8% and 12%, respectively

Launched award-winning BTL Promotion program in tie-up with Primark, Clothing Brand that proved so successful in brand visibility that it was adopted on county level

Amazon.co.uk -- Gourock, Glasgow, UNITED KINGDOM

Biggest Global Brand in the world and the leading player in Internet Trade & Online Shopping.

Graduate Sales & Distribution Manager, July 2008 – February 2009 (8 months)

Handled brand positioning, distribution of marketed goods, marketing new product line, created marketing kits and conducted competitor research

Academic Details

Masters in International Business (Marketing) from University of Strathclyde, Glasgow, United Kingdom in 2008

Bachelors in Management Studies (Marketing) from University of Mumbai, Mumbai, India in 2007

Technology & Language Proficiencies

Computers: MS Office (Word, Excel, PowerPoint); POS & Inventory Systems

Language: English, Hindi, Marathi, Marwari, Mandarian Chinese (basic)

Interest

Event management

Organising member Meet of the Rotary Club, Mumbai (India)

Headed the Event and assisted the college management to organise the inter and intra collegiate events of management games, adventure sports and cricket, also headed the management game Ad-o-mania the game based on advertising and marketing field held on inter-college level

Travel

I find nothing more fascinating than meeting people, learning languages and experiencing different cultures. I have travelled to countries like United Arab Emirates, United Kingdom and many parts of my native country – India

*References available on request

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