Marketing Sales

David M. Kolb

***** ** ***** *****, ********, OR 97140 971-***-****

acurur@r.postjobfree.com www.linkedin/in/davekolb

SUMMARY

Experienced hands-on digital marketing professional with expertise in Digital Strategy, Inbound Marketing, Lead Generation, Demand Generation, Search Engine Optimization, SEO, SEM, Display Advertising, Email Marketing, Campaign and Web Analytics, Social Media and Content Marketing, A/B Testing, Marketing Automation, Web Design with HTML and CSS.

PLATFORMS I’VE USED

Hubspot Inbound Marketing, Pardot Marketing Automation, Google AdWords, Google Analytics, Google Webmaster Tools, Facebook Ads, LinkedIn Campaign Manager, LinkedIn Sales Navigator, Moz Pro, WISTIA Online Video, Eventbrite, Mouseflow, Unbounce Landing Pages, SpyFu, Get Site Control, Campaign Monitor, Survey Monkey, MailChimp, Quantcast, BrightEdge, DemandBase, RainKing, Adobe Business Catalyst, Adobe Creative Suite, Adobe Photoshop, Microsoft Office.

EXPERIENCE

Hanson McClain Financial Advisors Sacramento, CA (remote)

Director of Digital Marketing 02/15-Present

Execute on an integrated digital marketing strategy responsible for 50% new revenue growth.

Mentor team members by encouraging them to take risks, test ideas, measure and repeat.

Directly manage cross-functional project management and compliance teams.

Forecast, develop and manage all digital marketing campaigns.

Develop content strategy; email marketing, webinars and eBooks to provide top of funnel lead conversions.

Build persona-based nurture marketing campaigns to move leads down the conversion funnel.

Create direct response radio, PPC and display ad campaigns to drive seminar registration conversions.

Track AUM (assets under management), revenue growth and monthly sales goals.

Track ROI on SEO, SEM, display advertising and paid social media marketing.

Monitor industry trends and identify new opportunities to promote thought leadership.

Develop weekly lead generation forecasting reports and monthly business metrics for senior leadership team.

A/B test content offers and adjust marketing practices to meet sales organization goals.

Results:

Increased website traffic by 70%, net new leads by 85% and new advisor appointments by 63%.

Cherwell Software Colorado Springs, CO

Director of Demand Generation 02/2013-02/2015

Senior Digital Marketing Manager 02/2011-02/2013

Inbound Marketing Consultant 02/2006-02/2011

Developed a demand generation strategy responsible for 75% new revenue growth.

Motivated digital marketing team with incentives and awards to achieve aggressive quarterly goals.

Scaled content strategy; email marketing, webinars, eBooks, infographics, white papers, case studies, analyst reports and landing pages to provide top of funnel lead conversions and engagement.

Ensure communication between Marketing and Sales for achieving business goals.

Tracked real-time ROI on marketing campaigns and optimized to meet quarterly sales goals.

Launched go-to-market strategy for Cherwell Service Management Enterprise SaaS Service Management Software.

Launched EMEA, APAC and North American channel partner go-to-market strategies.

Managed creative development for lead generation marketing collateral for customer acquisition and retention programs.

Integrated a secure partner portal with sales collateral, competitor battle cards and strategy documentation.

Developed and maintained customer support portal and product user groups enhancing customer experience.

Developed a simple lead scoring system designed to identify new opportunities quicker.

Developed strategic plans for tradeshow and marketing event lead generation.

Uploaded and managed marketing qualified leads to CRM systems.

Managed content syndication, affiliate and email marketing programs.

Developed weekly and monthly analytics reporting blueprint for marketing KPI’s and business metrics.

Designed all company branding, marketing, sales and partner marketing collateral.

Results:

Increased site traffic by 81%, net new leads by 92%, revenue by 79% and met every quarterly lead target.

Helped raise $25,000,000 in Venture Capital from Insight Venture Partners (https://goo.gl/0gTW03).

HighTouch Inbound Marketing Agency Colorado Springs, CO

Founder and CEO 01/2004-02/2011

Responsible for marketing, sales, product support, business operations, budget forecasts, project management, customer experience, branding and bottom line.

Hubspot Inbound Marketing Partner and Adobe Business Catalyst Content Management and CRM Partner.

Results:

Built a $240k annual annuity stream via monthly SaaS software subscriptions and consulting retainers.

Designed and maintained 75 websites.

Interlogic Graphics and Marketing Colorado Springs, CO

Founder and CEO 01/2000-01/2004

Provided 100% of the start-up capital needed to hire a software developer.

Responsible for marketing, marketing operations, sales, product support, business operations, budget forecasts, project management, software UX design, branding, professional services and bottom line.

Results:

Pioneered one of the first affordable Content Management Systems and SaaS business models at a time when businesses were investing hundreds of thousands of dollars in website development and maintenance, we were able to reduce overall web development and maintenance costs for businesses by up to 90%.

Verizon (MCI WorldCom) Colorado Springs, CO

Project Management 01/1998-01/2000

Benchmark Hospitality Colorado Springs, CO

Guest Services Manager 06/1993-01/1998

Hotel Lenado and Sardy House Colorado Springs, CO

Assistant General Manager 01/1989-06/1993

EDUCATION and CERTIFICATIONS

Whitman College Walla Walla, WA

Liberal Arts 08/1985-08/1988

Hubspot Inbound Marketing Certification 03/2016

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