Sales Management

Sandeep Garg

Email: sandeepopgarg @gmail.com

Seeking senior managerial positions in Profit Centre Operations, Sales & Marketing, Business Development, Territory Management, Channel Management with a prestigious organisation.

Career Summary

Over Many years’ experience in Strategy Planning, Business Development, Sales & Marketing, Channel Management and Brand Management with reputed FMCG & related organisations.

A dynamic leader with demonstrated abilities in setting up sales channels, and selecting, developing and managing performance of Sales teams.

Endowed with excellent communication, team management, analytical and relationship management skills.

Core Strengths

Strategic Planning

Establish corporate goals, short term and long-term budgets, sales forecasts and developing business plans for the achievement of these goals.

Actively involved in set up of sales systems & procedures, business planning, monitoring performance of Assigned territory and analysis for assessment of revenue potential in business opportunities.

Evolve market segmentation & penetration strategies to achieve targets.

Business Development

Identify and develop new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.

Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.

Utilise the public information and personal network to develop marketing intelligence for generating leads.

Lead, train and motivate teams ensuring their career development and positive contribution to the company.

Sales and Marketing

Develop marketing strategies to build consumer preference and drive volumes.

Evaluate marketing budgets periodically including manpower-planning initiatives and ensure adherence to planned expenses.

Provide direction to execute trade schemes, promotions / launches in sync with regional characteristics.

Channel Management

Identify and network with channel partners, resulting in deeper market penetration and reach.

Evaluate performance & monitoring their sales and marketing activities.

Brand Management

Build brand focus in conjunction with operational requirements, and act as interface between the organisation and media / advertising agencies.

Ensure maximum brand visibility and capture optimum market shares.

Work History

Currently Associate with Joint venture of Gourmet India & Empire Canada inc.

As Business Head.

MANUFACTURERS OF BISCUITS,BREAD,RUSK UNDER THE BRAND NAME “SOUTHAMPTON” & RESUTRANT CHAIN OF GREEN & GARLIC.

Completely involved in the start up of operations since inception. Entrusted with the responsibility of establishing the sales network and appointing Sales team, channel partners, prior to product launch.

Handeling a Team of R.S.M”S, A.S.M”S & SALES OFFICER”S.

Britannia Ind Ltd.As Head of Business of North Region.(4Yrs)2012 to 2016

MANUFACTURERS OF DESI GHEE, CHEESE,BUTTER,UHT MILK,DAHI,BUISCUIT & BREAD.

Based At Delhi and Looked After 8 States of North Region.

Yearly growth as per company norms.

Sucessful Handeled a Team of Sales People.

Sucessfully Handeled a Business of 150 Crore.

Bunge India Ltd. - As Speciality Head – Bakery Business(6 YRS) 2006 to 2012

MANUFACTURERS OF VANASPATI,REFIND OILS,BAKERY SHORTNING,TABLE SPREAD ETC.

Based At Lucknow and Looked After Eastern U.P,Bihar,Jharkand and West Bengal.

After 1 Year Promoted As R.S.M and Looked After Entire Oprational Area.

North and East Region.

In Feb-07 Sale Was 1800 Tons Per Month.

In 2012-13 The Bakery Sale Was 3200 Tons Per Month Avg.

Personel Touch With Top 74 Distributors Contributing 70% To Total Sales.

Customer Complaint Handling With Support Of Technical Staff Time To Time.

New Product Launch Like Ice-Cream Shortning,Table Spread and Gott Good Results.

Reguler Meeting and Quality Updates With R&D As Well As Production.

Pepsi Bev Div- As Territory Devlopment Manager.(6 YRS) 2000 to 2006

Successfully managed the entire Business Activities Right From Monthly Forcast,Ach Of Monthly Tgts, To Increase the Market Share.

Successfully Managed the One Day Cricket Match At Jodhpur.

Excellent Launch Of Pepsi Aha, Pepsi Blue and Aqua Fina.

Aqua Fina Launch Of My Region Was Role Model For All India.

Managed various Promotional Activities like Road Shows,Star Nights,Dil Se Sjao Milega Mor,Kaun Banega Distributor Of The Month Etc.

Cavin Kare Ltd. As Sales Officer (4 YRS ) 1995 to 1999

Functioned as incharge of Haryana,Punjab,H.P And J&K Of Sales and Managed.

A Team of 16 sales Rep and 5 ISR.

IdentIfied and developed major area of growth in terms of rural market coverage and to ensure extensive retailing.

Excellent growth in assigned territory.

Declared Best Sales Officer of North Region during 97 &99.

Academic Credentials

Graduation from Kurukshetra University,Haryana. : 40%

M.B.A (Master In Business Administration) : 76%

Personal Details

Contact Details : # 3145, R . K . PURAM, SECTOR - 2

NEW DELHI

Mobile: 858**-*****

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