Sales Marketing

LaQueitta Harrington

832-***-**** direct **** Grant Rd. #3131, Houston, TX 77070 Email: acuqp6@r.postjobfree.com

PROFESSIONAL SUMMARY / MANAGEMENT PROFICIENCY

** **** ****** ****** ******* Manager of a major retail reprographics center - Kinko’s, Inc., 1989-1999.

An accomplished managerin long-term strategic growth, P&L, sales, RFP/proposal/quotes, training, CRM and area MARCOM responsibilities. Experience includes inside and outside sales performance.

Results

Maximized company revenue by capitalizing on industry changes, implementing strict cost controls and increasing overall production efficiency.

Identified key growth opportunities; launched outside sales program to much success.

Leveraged knowledge of customers, market trends, and consultative sales for better ROI of products and services.

Recruited, hired, and managed 20-25 co-workers, sales and assistant managers.

Awarded incentives for exceeding monthly and annual sales goals after aggressive reorganization plan, which motivated staff and resulted in a 23% increase in sales.

Initiated program that standardized employee training and led to increase in customer satisfaction.

PROFESSIONAL EXPERIENCE

LENSEC – 1/2006 to 5/2014

Marketing Manager

Successful Marketing Manager in a very lean and intense environment that requires strong cross-departmental collaborating with direct sales teams, executive management, product and sales management. Managed budgets up to $100K annually.

Worked across business departments to create a consistent look and message for marketing plan.

Ensured integrity of the LENSEC brand; work across business entities and departments to create a consistent execution of the brand strategy and message all related product line marketing activities.

Lead cross-functionally with sales team to enhance lead generation that directly affected and increased product sales to more than 30% in new business.

Instrumental in leveraging the sales teams as leaders in the industry, which directly increased the number of qualified leads over 12% in 2013.

Collaborate and identify key elements to promote products, services, refine messaging, standardization and design of marketing materials.

Manage all logistics and organization of conference and events to showcase software products. Initiated post-event marketing follow-up activities and ongoing drip communications to strengthen relationships with potential customers.

Marketing/Operations Coordinator – 2006 to 2009

Launched the newly created marketing department to expand and company brand awareness through executing detailed marketing and communications strategies.

Monitored competitors marketing materials, incorporating changes when appropriate, and maintain a library of best practices supporting overall growth. Maintain and updated a database of biographies, case studies, and relevant materials for use in proposals and presentation.

Overseeing print, visual, web-based, multi-media, and social media materials, new releases, newsletters, and brochures.

LaQueitta Harrington

Resume - Page 2

Dynamics of A Visual - 2002 to 2009

Consultant/Business Development

Lead small business owners to create effective marketing strategies increased revenues and expand product knowledge. Customer focused with a consultative sales approach.

Translated business strategy into key marketing strategies. Specific areas of focus include product innovation and development, sales and MARCOM solutions.

Helped clients realize competitive advantage from product marketing and management.

Generated new accounts through networking, cold calling and strategic partnerships that created ongoing leads and mutually beneficial referral systems.

Developed and integrated market plans that effectively positioned the company brand within targeted markets through integrated marketing campaigns for new product introductions and existing product development.

Hosted best practice seminars for entrepreneurs to find leads, manage corporate identity, strategic marketing and improve awareness of sales and marketing opportunities

Hewlett Packard - 2000 to 2004

Proposal Generation Specialist

Managed RFP bid responses and developed world-class proposals to major accounts by coordinating cross functional teams through deadline driven environment.

Contributed to enhanced team infrastructure, processes, procedures and communication tools that increased proposal wins from the department. Developed and managed RFP machine/content database.

Prepare quotations, based on customer specifications, and conduct related marketing functions in securing orders.

Managed the proposal process kick-off assignments and engaged a full response team toward bid requirements and win strategies. Successful working under solid pressure and met tight deadlines.

Coordinated with Market Sector Leads for documentation and content while working with consultants and solutions teams to collect their information.

Defined project deliverables and monitored status of cross-functional bid requirements, team progress and enforced deadlines.

Strong communication skills

OTHER SKILLS/LICENSE

Texas State Realtor®

Coldwell Banker Residential

EDUCATION

Letourneau University / BBA – expected 2016

Center for Advanced Legal Studies / Certified Paralegal – 1990

MEMBERSHIPS:

Houston Association of Realtors, Texas Association of Realtors, National Association of Realtors, American Marketing Association; Business Marketing Association.

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