William Muscato

Austin, TX • 512-***-**** • acuoxk@r.postjobfree.com

* Manager nine years, sales enablement, demand generation, product marketing, analytics, project lead

* International lead for product launch, marketing events, lead capture, field training, online coverage, road shows, marketing collateral, SEO/SEM, PPC, social media coverage, partner, press and analyst engagement

* Diverse enterprise software and solutions, security applications, cloud, channel, and online experience

* Project management with ownership of cross-functional teams, schedules, deliverables, and roadmaps Experience

Rackspace, San Antonio, TX, 2015-2016

Senior Product Marketing Manager, Microsoft Cloud Group

* Manage content marketing strategy for new $10m/yr with 100% y-o-y growth Microsoft cloud global offering

* Responsible for the development and execution of the global launch and sales training for the new cloud offerings

* Lead group Product Marketing, competitive analysis, product positioning and messaging, and events strategy

* Completed full refresh of sales enablement tools and online marketing content resulting in 20% higher close rates

* Support of new strategic partnerships with Microsoft Azure and Microsoft Cloud Platform resellers Hewlett-Packard, Roseville, CA, 2013-2015

Global Product Marketing Manager, Enterprise

* Owned marketing, sales enablement, channel GTM for $240m B2B line within $2.5b networking group

* Served as Software Product Manager lead for migrating Tippingpoint IPS security software to routers

* Manage online & sales content, roadmaps, MRDs, & customer requirements for 100M to 100G optics

* Revised HP transceiver strategy to simplify offering, initiate programs to increase interoperability

* Global project leader for standardizing networking, server, and storage transceiver accessory lines

* Redefined product positioning, life cycle approach to grow revenue & align with industry standards Dell, Inc., Round Rock, TX, 2006-2013

Global Product Marketing Manager and Global Product Manager positions

* Managed $250m enterprise accessory line in global $6b/year server, storage, & networking group

* Owned enterprise software GTM plans, content creation, product roadmaps, messaging, & feature list

* Spokesperson for Dell Data Center Energy Efficiency solutions in HQ Executive Briefing Center

* Created white papers, articles, messaging briefs, launch kits, training decks, webinars and online portals

* Engaged analyst and press resulting in product awards and favorable product reviews

* Revamped launches to include online solution guides, videos, LinkedIn forums, resource sites

* Led global roadshows and product launches with partner, sales, press, events, & channel engagements

* Initiated annual customer surveys for Dell Power Management software solutions positioning & planning

* Led global launch team for award-winning B2C and B2B printers with $200m/year in revenues

* Positioned new imaging technology enabling channel entry, retail entry (Walmart), & regional launch kits Gemalto, Austin, TX, 2004-2006

Manager, Field Marketing

* Managed a team of four marketing and communications professionals for regional GTM programs

* Led marketing events and programs of $80m Americas Wireless Telecom division

* Launched Managed Hosting Services; online portal, launch kit, secured first wireless telco customer

* Marketing lead for SIM/smart card, and near-field communications (NFC) technology

* Managed AT&T Wireless, T-Mobile & other GSM telco customer marketing programs

* Product planning and product requirements gathering for regional market; semiconductor product for handset use Freescale (Motorola Semiconductor Products), Austin, TX, 2000-2002 Manager, Product Marketing, CPE Division for video over DSL consumer set-top box

* Execute marketing programs including international roadshow, four trade shows, sales training, and collateral production

* Managed product life cycle of 'AT&T U-verse’ type of set-top box with $10m/yr sales

* Spoke at international conferences covering broadband and home networking

* Standardized product requirements for test programs resulting in over $200k savings

* Maintained communications of product development schedule and feature roadmap Education

* MBA, Marketing, Ohio State University, Columbus, OH, 1993

* B.S. Electrical Engineering, Rochester Institute of Technology, Rochester, NY, 1991

* Pragmatic Marketing Certification, 2015

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