Marketing Manager

Jennifer Serio

Dublin, CA *****

Phone: 925-***-****

E-Mail:*****.****@*****.***

Objective

Results-driven Business Professional who has earned a reputation for consistently meeting and exceeding aggressive corporate objectives. Effective communicator possessing excellent interpersonal and relationship-building skills.

Expertise with broad-based experience in product marketing and portfolio management. Accomplished includes:

Project Development & Analysis

Client Management

Market Research

Create Campaign Strategies

Budget & Account Forecasts

Training & Development

Online Campaign Management

Strategic Planning

Team Leadership

Professional Experience

Wells Fargo Concord CA August 2006 – October 2015

Direct Marketing Program Manager

Overall product management and strategic focus for Credit Card offers to existing Wells Fargo customers

1.5MM to 2.1MM new accounts generated in the 9+ years and an average of $1.6MM in balances

Managed the product life-cycle from strategic planning to tactical activities including market segment analysis and product positioning

Acted as Implementation Manager to implement changes to the system to accommodate product features

Acted as project manager for Online aspects of all campaigns

Authored Creative Briefs to develop strategies for acquisition and usage

Acted as Customer Service Specialist to resolve any customer acquisitions issues that general Customer Service could not resolve

Kaiser Permanente Oakland CA March 2006 – July 2006

Account Manager

Managed the product life-cycle including in-depth market analysis, industry and competitive analysis, and product positioning

Conducted market research for existing product in order to launch future regions with improved product

Washington Mutual (formerly Providian) San Francisco CA December 2000 – March 2006

Partnership Marketing Program Manager February 2004 – March 2006

Acted as program manager for multiple partnership programs such as World Gym, Musicland, Checks Unlimited, and North American Membership Group

Each program represented approximately 60,000 new accounts per year and an average of $2MM in balances

Developed and managed new partnerships from launch to ongoing account management

Developed monthly acquisition and creative campaign strategies

Authored briefs and business requirements, as well as managed cross-functional teams to implement new programs across all departments of credit card business, including operations, systems, credit, finance, accounting, and legal

Online Marketing Manager December 2000 – February 2004

Managed an award winning, high volume customer service website for approximately 3 million registered credit cardholders

Defined and drove development of new online functionality to meet business goals of decreased customer service cost

Savings ranged from $50M to $1MM annually

Increased revenue to realize $2MM annually

Managed cross-functional business managers to implement, test, and analyze new and existing functionality such as express payments, second card requests, online statements and email alerts

Developed business case user experience requirements and creative requirements

Analyzed website performance utilizing site performance statistics, user experience testing, and customer service call/e-mail center statistics

Education

University of Phoenix Bachelor of Science - Business Management

UC Berkeley Extension Certificate in Training & Development

Volunteer Experience

Girl Scouts – Troop Leader starting 2013

Girl Scouts – Service Unit School Coordinator starting 2014

Parent Faculty Club – Dougherty Elementary School; Director of Volunteers 2014/2015 2015/2016; Director At Large 2016/2017

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