May *, ****

Dear Hiring Manager:

Having a former award-winning journalist for newspapers and magazines on your communications team is a powerful asset for a company. Having someone with 15 years of corporate communications, combined with journalism gives you a very strong advantage.

I have both experiences and would like to be considered for the role of Senior Internal Communications Manager for Genesis Global Management Corporation.

The strengths I bring include superb corporate storytelling and strong relationship-building skills across the enterprise. My passion for internal communications stems from the fact that when you have well-informed employees who feel included, and you can align business goals with employee communications, you have a much stronger company. As a longtime journalist, I know how to find and create great content for employees.

At Boeing, I worked as the lead communicator for the CEO at Boeing. During that time, I served on a team that focused on changing Boeing’s culture of legacy companies to “One Boeing.” When the CEO retired, I took a contract position at Alaska Airlines, as Director of Internal Communications. That successful stint produced a number of internal employee campaigns that have carried on today. I also wrote and edited Alaska’s daily online newspaper.

In the few years I worked at Mosaic, the company broke records for speaking engagements at conferences and trade shows. Last year, Mosaic was featured in eight national publications (most written by me) a total savings of more than $350,000 of free, earned publicity. The company went from zero presence in social media to thousands. I aligned marketing with business development and created campaigns for the sales teams. Just as important, I started a company newsletter, created a landing page on the employees’ intranet for news and features, wrote a monthly column for the CEO and planned employee events. When an employee survey was sent out in August, the company ratings were the highest in eight years, citing “better communications.”

In October, I agreed to help a colleague with a start-up company, CONTENT-Digital Writing Services. Digital marketing has changed more in the last two years than in the last 50 years, and CONTENT is riding that wave by providing digital writing and marketing services. This is a contract role.

I’ve worked with C-level executives for the past 17 years, speechwriting, coaching for media interviews and providing strategic communications support. I’ve worked as a partner with HR leadership to provide employee campaigns and employee messaging.

My BA is in communications and earth sciences from the University of Washington. I am currently enrolled in a digital marketing business technology program at Bellevue College for marketing and communications leaders to update on the latest technology. This includes mobile and digital marketing, Adobe Creative Suite 2015, SharePoint and PowerPoint software. The coursework is online.

I would love to talk further about the value I could bring to the company. Thank you for the consideration.

Respectfully,

Christina E. Kelly

Christina E. Kelly

509-***-**** (cell) 425-***-**** (home)

acum3c@r.postjobfree.com

acum3c@r.postjobfree.com

WORK EXPERIENCE

Senior Consultant Oct 1015 to Present

CONTENT Digital Writing Services

Consulting role to help a start-up company with content, website support, digital marketing and communications leadership. We develop digital marketing strategies, provide analytics and develop marketing collateral for sales teams. Develop stories, pitch to magazines and newspapers and provide traditional writing support as well. This is a contract role.

Senior Director, Communications & Marketing Aug. 2013 to Sept. 2015

Mosaic Mosaic is a privately-owned training and workforce performance consulting firm in the utility and oil & gas industry. My duties include the following:

Responsible for researching, planning, development and implementation of all of Mosaic’s marketing strategies, initiatives, marketing communications, public relations activities, employee communications, media relations and branding endeavors;

Media liaison and company spokesperson;

Develop strategic marketing plans for sales team and lead development;

Develop and collaborate thought leadership pieces for executives; executive speech writing and support; messaging for employees;

Serve as corporate journalist, pitching and writing stories for national trade publications;

Responsible for all content on external website and for the internal employee intranet site; completed a brand refresh in 2014;

Write all social media efforts and blog (ghost write for consultants); Do analytics;

Develop and lead the Crisis Communications team

Responsible for trade show planning, securing and developing presentations for trade shows and developing keynote speaking opportunities;

Develop campaigns for Mosaic’s philanthropic group, Adanu for fundraising.

Interim Assignment

MarCom Associates Feb 2013 to Aug. 2013

Independent consultant working on marketing/strategies for Calyx Bio-Ventures (Canada), a sustainable biofuels company. Responsible for media relations, web content and web analytics and SEO, strategic marketing plans, financial communications, social media and press releases. Heavy research and writing tasks. Wrote thought leadership articles for publication.

tasks.

Director Internal Corporate Communications

Alaska Airlines (Contract for an employee on extended leave) Mar 2012 to Jan 2013

Speechwriting, messaging & PR guidance for CEO/executive team;

Executive communications, Internal/employee corporate communications, financial communications, crisis communications and employee communications;

Work with brand loyalty and marketing for strategic input on campaigns;

Planned, edited, wrote daily news coverage for online company newspaper Alaska’s World; developed editorial calendar for the airlines; developed events for employee initiatives; digital storytelling for employees and the public;

Developed five-part series at the request of the CEO to educate employees on the encroachment of low-cost airlines into Alaska’s market. Involved research and writing.

Provided writing support for Alaska’s beloved event, Legends, honoring employees of the year.

Executive and Employee Communications

The Boeing Company May 2009 to Dec 2011 (When CEO retired)

Executive and employee communications for CEO, Boeing Commercial Airplanes;

Speechwriting, messaging, employee communiqués, executive emails; work with state government leaders on tanker and aircraft issues;

Responsible for internal communications, financial articles and messaging from CEO; developed news stories daily for intranet;

Planned and coordinated high visibility events, such as airplane deliveries, media tours

Sat on strategic teams involving leadership, cultural change, change management and crisis communications;

For Boeing Defense & Space Systems, Phantom Works, I:

Supported VP for Advanced Networks & Space Systems, six directors and managers

Media liaison and Boeing spokesperson for the division;

Speechwriting and coaching for executives

Took highly technical documents and turned them into great stories for public and employee consumption;

Developed communications for Boeing’s entry into cyber security for national grid

Worked as the S. California Boeing site representative for aerospace activities; and the media;

Liaison to government and military for communications;

Worked with regional, national and international media.

Senior Marketing Communications Specialist 4

Itron, Inc. Mar 2003 to Mar 2008

Recruited by the CEO (from journalism) to managed all external, internal and employee communications, speeches and messaging for top executives;

Media spokesperson for the company;

Shared marketing team to develop strategic campaigns for sales teams;

Responsible for all editorial content on Itron intranet and external website

Developed crisis communications plan;

Spent five years writing the company newsletter, developed the company’s first crisis communications plan and started the company’s entry into social media;

Worked with sales team and business leads to support strategic marketing and develop campaigns and collateral for teams;

Developed campaign for “Water for People,” to help with clean and sustainable water in Third World countries.

Scribe Communications (Boutique PR agency)

(Full time and part time) June 1998 to Mar 2003

Developed identity, branding and Web content for www.avalonwine.com ; within several years, touted as one of the Top 10 Wine Websites in the country; wrote about wine full-time and marketed Northwest wine.

Wrote marketing/communications plans and materials for companies without a marketing/communications staff, specializing in healthcare, aerospace, energy and technology; wrote editorial content for websites; developed crisis communications;

Newspaper Reporting Jobs: Spent four years writing for the Seattle Times while studying at the University of Washington. A total of 15 years was spent writing for various newspapers, including the Tacoma News Tribune, Oregonian, Spokesman Review, Associated Press, Los Angeles Times and the Bend Bulletin. Magazines include Better Homes & Gardens, Wine Spectator; Inland Magazine; Vibrant Magazine; Wine & Spirits Magazine; North American Gas & Pipeline Magazine, Gas & Oil Pipeline Journal; Electric Light & Power; Energy Central; Public Utilities Fortnightly; and more. Longtime food/wine writer with strong interest in agriculture.

EDUCATION: University of Washington, Seattle, WA. Bachelor of Arts, Communications (1992). Numerous writing awards from the Society of Professional Journalists; Professional writing fellowships in 2004, 2005, 2009; 2010 and 2013.

I am currently enrolled in a digital marketing business technology program at Bellevue College for marketing and communications leaders to update their skills. This includes digital and mobile marketing (including key marketing strategies and analytics), ecommerce, Adobe Creative Suite 2015, Web design, SharePoint and PowerPoint software. The coursework is online.

I am skilled in Microsoft products, including Office, Excel, Outlook, PowerPoint and Skype. I also use Adobe Creative Suite 2015.

Member of the Phi Theta Kappa Honor Society

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