Kelly Irwin, CMD

***** **** ***** ****** *****

Collinsville, OK 74021

918-***-****

aculrk@r.postjobfree.com

www.linkedin.com/in/IrwinKelly

SKILLS SUMMARY: Marketing – Management – Operations – Accounting – Advertising – Multimedia Marketing Campaign Development & Execution – Budgeting – Promotion/Event/Project Creation & Execution – Marketing Strategy – Financial/Sales Analysis – Market Research – Market Analysis – Marketing Communications – Property Management – Branding & Identity – Public Relations – Media Relations – Customer Service – Results Driven Management – Lease & Contract Negotiations – Community Service – Trade Show Exhibits – Bid Proposals – Commercial Real Estate – Shopping Centers – Manufacturing – Natural Gas – Commercial Lighting

EXPERIENCE: CROWNING TOUCH, INC. Collinsville, Oklahoma 01/03-12/15 Owner/Manager

Responsible for executing all marketing and operational functions related to managing a dental laboratory; Designed and created marketing materials to support consistent company marketing and branding efforts; Responsible for monitoring/updating company social media; Designed and implemented all lab marketing promotions and related materials; Analyzed productivity monthly, quarterly and annually; Led monthly sales strategy meetings; Accountable for all customer service related activities, including addressing and resolving issues; Managed all aspects of budgeting, purchasing, accounts receivables/payables, client billing, statements, monthly closing and reports; Responsible for scanning, designing and milling all digital orders/cases on the Sirona Cerec CAD/CAM System; Instrumental in securing new business; Managed staff, conducted performance reviews; Supervised relations of existing and potential clients.

ALCON DENTAL, INC. Tulsa, Oklahoma

06/02-01/03 Manager

Responsible for all business functions related to managing the operation of a dental laboratory; Managed all aspects of budgeting, purchasing, accounts receivables/payables, client billing, statements, monthly closing and reports; Managed staff and conducted performance reviews; Supervised client relations. GENERAL GROWTH PROPERTIES, INC. Chicago, Illinois 04/00-04/02 Marketing Director - The Esplanade - Kenner, Louisiana Managed marketing functions of 1,000,000 square foot super regional shopping center in a major market; Balanced and managed a $700,000 budget; Worked closely with General Manager and Operations Manager to meet and exceed budgetary goals and increase NOI to ownership; Instrumental to implementation and organization of $6.5 million renovation project; Responsible for all activities related to the Re-Grand Opening of the center in 2001; Successfully developed and implemented multimedia advertising campaigns; Responsible for analyzing and reporting monthly sales; Increased overage rent

(percentage rent) through strategic target marketing by 22% in 2001; Created and implemented all sales driven marketing promotions; Designed, planned and executed all community oriented events; Increased overall guest satisfaction rating from 78% to 82% in 2000; Responsible for generating awareness, maintaining and strengthening mall image and for all public relations efforts; Generated press releases and cultivated relationships with media outlets; Increased publicity dollars generated by 120% in 2001; Prepared annual marketing plan, business plan and developed objectives and goals; Responsible for planning, organizing and implementing bi-weekly staff meetings and the mall management/tenant annual meetings; Supported the permanent and temporary leasing function; Responsible for enforcing lease requirements of tenants and maximizing tenants’ monetary obligations to ownership; Generated monthly marketing reports regarding the focus of activities, details of implementation and trackable results; Accountable for results of all designed programs, promotions, events, advertising, sales and goals, all communicated directly to the Atlanta based Regional VP of Marketing; Designed and implemented “mAll Stars,” a retailer rewards program; Responsible for implementing mall tourism initiative; Achieved ICSC Certified Marketing Director (CMD) designation; Responsible for generating trade and cash sponsorships; Accountable for the functions of the Customer Service Center; Directly Supervised Marketing Assistant, Visual Merchandiser, Customer Service Supervisor and Center Secretary. 12/00-04/01 (Interim) Specialty Leasing Coordinator - The Esplanade - Kenner, Louisiana Supervised functions of specialty leasing program in the absence of a coordinator; Completed deals generating $97,000 in income to ownership; Responsible for lease negotiations, reviewing and approving leases and new tenant canvassing.

SIZELER REAL ESTATE MANAGEMENT CO. Kenner, Louisiana 11/96-04/00 Marketing Director - North Shore Square - Slidell, Louisiana Managed marketing functions of 624,000 square foot regional shopping center with a $280,000 budget; Generated marketing plan on an annual basis; Successfully designed & implemented advertising campaigns; Created, designed and implemented all mall sales promotions and community oriented events; Responsible for generating awareness, improving image and increasing publicity dollars; Generated press releases and cultivated relationships with media outlets; Achieved publicity dollars of 42% of advertising budget in ‘98 and 104% of budget in ‘99; Responsible for analyzing and reporting monthly sales; Improved sales by 12% in ’98 and 7% in ‘99; Increased overage rent (percentage rent) by 45% in ‘98 and 18% in ’99, directly increasing income to ownership; Responsible for generating tenant feedback and tracking results of all marketing promotions; Responsible for enforcing lease requirements of tenants and maximizing tenants’ monetary obligations to ownership; Established and implemented mall gift certificate program; Responsible for planning, organizing and implementing bi-weekly staff meetings and the mall management/tenant annual meetings; Directly supervised 4 Customer Service Associates and Center Secretary; Completed ICSC Marketing I Course in ’97, Marketing II in ‘98. 02/97-04/97 (Interim) Marketing Director - Hammond Square Mall - Hammond, Louisiana Established mall gift certificate program; Supervised marketing programs & promotions; Maintained tenant communications; Assisted in training & supporting new Marketing Director. 09/95-11/96 Assistant Marketing Manager - North Shore Square - Slidell, Louisiana Assistant to Regional Marketing Manager overseeing a 2 million square foot portfolio consisting of 4 properties - North Shore Square, Hammond Square Mall, Southland Mall, Sawmill Square; Instrumental in budgeting process at each center; Generated press releases and cultivated relationships with media outlets; Responsible for generating awareness, improving image and increasing publicity dollars at North Shore Square, resulting in a $35,000 increase in publicity value in '96; Prepared and submitted to corporate monthly reports summarizing all marketing activities and reports analyzing and summarizing sales of each of the properties; Coordinated collective property purchases; Implemented promotions and events at the property level and managed accounts payable process; Developed & managed all new marketing programs.

TEXAS OHIO GAS Houston, Texas

01/95-08/95 Marketing/Sales Assistant

Assistant to Regional Marketing/Sales Manager; Coordinated efforts and communications of 6 person in house sales team; Responsible for organizing weekly sales meetings; Managed customer relations and customer accounts; Worked closely with sales team in securing new business; Instrumental in achieving monthly sales goals; Assisted in all aspects of accounts receivables, payables, billings and generated monthly sales reports.

WALTER BREWER CORPORATION Tulsa, Oklahoma

06/92-12/94 Marketing/Sales Assistant

Assistant to Marketing/Sales Manager of Integrated Lighting Systems Company; Responsible for preparation of bids; Assisted in all aspects of system installations at client locations; Designed layout and details of trade show exhibits, including all materials utilized; Accountable for updating catalog and price lists; Managed client relations and client accounts; Worked closely with sales team in securing new business; Instrumental in achieving quarterly sales goals. EDUCATION: OKLAHOMA STATE UNIVERSITY Stillwater, Oklahoma 1989-1992 Bachelor of Science in Business Administration

Major: Marketing - May 1992

Major: Management - May 1992

ROGERS STATE UNIVERSITY Claremore, Oklahoma 1987-1989 Major: Accounting

AWARDS &

ACHIEVEMENTS: 2015 “Rick’s Drive For Life” Golf Tournament Fundraiser Event (Generated Over $36,000) 2010 Sirona Cerec CAD/CAM Software Certified

2002-2010 Tallgrass Trails HOA Treasurer (Elected Annually; Resigned August, 2010) 2001 FGI ALPHA Award (Holiday Décor)

2001 FGI ALPHA Award (Easter Décor)

2000 ICSC Certified Marketing Director (CMD Designation) 1999 ICSC MAXI MERIT Award (Technicolor Butterflies) 1999 FGI ALPHA Award (Holiday Fashion Show)

1999 FGI ALPHA Award (Technicolor Butterflies)

1999 FGI ALPHA Award - 3 Silver & 1 Bronze

1997 ICSC MAXI MERIT Award (Safe Tammany Fair)

1996 ICSC MAXI Finalist (StennisFest)

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