JORGE PLIEGO

E-mail: aculit@r.postjobfree.com LinkedIn: Jorge Pliego Seguin Phone: +1-203-***-****

SUMMARY

Accomplished multinational/multicultural executive with a strong record of successfully growing business and people. Persuasive and

trusted business partner, recognized for sound decision-making ability, team development, and consensus-building initiatives Vast

experience in top FMCGs and Manufacturing Companies, including start-ups, IPOs, IT solutions, financial controls and productivity

initiatives implementation.. Key areas of strength include:

- Financial and Strategic Planning - Corporate Treasury - Change Management

- Talent Development. - Risk Management - Processes and Controls

CAREER HISTORY

DIAGEO PLC 2007-2015

Diageo is the world's leading premium drinks business in the world, with presence in over 180 Countries, and sales of 11 Billion.

Senior Vice-President Finance West Latin America Division 2013-2015

Miami, Fl.

Directed and supported the finance and operational functions for one of the largest and most complex markets within Diageo, comprised

of 40+ business units around the Caribbean, Free Trade Zones, Central and South America. The Region includes JVs, Fully Established

Business Units, and Direct Distribution Operations with Sales of $500 Million.

Delivered double-digit growth in the Domestic Operations despite huge economic volatility throughout the Region, and set the

basis to reshape the Trading side of the business in the Americas.

Implemented new and innovative business plans with key Distributors, based on a business partner philosophy, which

maximized use of time and resources, increased collaboration, and clients loyalty.

Led and supported the implementation of SAP in the Peru, Chile, C.R., and D.R. markets.

Implemented effective processes devoted to strongly grow talent through structured training, direction, and skip-level

conversations for an 80+ Finance team.

Senior Vice-President Global Audit & Risk Americas 2010-2013

Norwalk, CT

Oversaw Diageos Global Audit and Risk process for the Americas. Responsibilities included talent development for the Global Team,

management of the Americas Risk Management Committees, and support to the Finance Assurance Committees.

Transformed and placed Global Audit & Risk as a highly trusted business partner for the Americas, by ensuring that issues

raised were effectively translated into value-adding solutions for the business.

Co-led the development of Global Audit &Risk 3-year Capability Development Program, which consisted of a 32 university-

style modules oriented to grow commercial, operating, compliance, and financial control capabilities throughout the whole

team. The program was benchmarked as best in class in the corporation.

Finance Director, Mexico 2007 to 2010

Mexico City, Mexico

Developed and implemented business plans that transformed and turned around the companys performance resulting in doubling sales in

a 3-year period to $300 Million, and bringing profitability to Diageo global levels.

Positioned Buchanans as the no.1 spirit brand by value in the Mexican market, and JW Red Label as one of the largest brands

by volume.

Led a significant transformation of the Mexico Finance organization by successfully implementing the Corporation SAP

systems, by transitioning all back-office functions to shared services centers in Budapest and Manila, and by making the

Mexican business 100% SOX compliant.

Developed and supported a highly qualified and talented Finance team, whose work led to receive in two consecutive years the

Corporations Finance Quality Award. Personally received the CFO Excellence award in 2010.

AVERY DENNISON CORPORATION. 2001-2007

Avery is the worldwide leader in the production and commercialization of self adhesive labels, office products, and garment tags and

labels with $5.5 Billion in Sales and Operations in over 50 countries.

Finance Director, Latin America 2004-2007

Buenos Aires, Argentina.

Promoted, transferred to Buenos Aires and entrusted with leading and managing the finance operations for Latin America, focused on

business profitability and growth.

Successfully led the Region through the newly created SOX Compliance initiative.Teamwork excellence recognized by the

receipt of the Leadership Excellence Award for superior asset management in 2004.

Turned-around underperforming operations in Chile by identifying market trends and commercial opportunities. Established

country-specific business practices that aligned Distributors and business growth objectives.

Director, International Treasury. 2001-2004

Pasadena, CA

Joined Avery with the purpose of transforming and streamlining the Treasury operations in Asia and Latin America. Transformed the role

into a high-value business-partnering one, by supporting the Regions in all financial-related matters beyond the Treasury ones.

Led and supported the post-crisis business model development for Argentina and Brazil, which resulted in the transformation of

the local businesses into solid/profitable operations. Collaborated in the development of the business plan for a recently created

operation in China, including complex negotiations with several Chinese banks.

Developed and implemented common F/X management tools and cash flow management processes throughout the entire

Corporation that significantly increased awareness in these two key areas. Also led for 6 months the transition and set-up of the

European Treasury Center in the U.K. into a Global funding Center based in Switzerland.

KELLOGG COMPANY. 1998-2001

Re-joined Kellogg as Strategic Planning Director for Latin America as the LatAm HQ was relocated to Houston TX. Subsequently

moved to the role of Director, Corporate Treasury to support the acquisition of Keebler in 2000.

Director, Corporate Treasury. 2000-2001

Battle Creek, MI

Supported the structuring and implementation of a $6.5 Billion Debt Program for the Corporation. Developed and implemented

F/X hedging strategies for the operations in Europe, Latin America and Asia. Revamped the consolidation of Monthly Cash

Flow and Core Working Capital analyses. Evaluated and implemented Tax-Related strategies across the corporation.

Director, Strategic Planning Latin America 1998-2000

Houston, TX

Entrusted with the coordination, evaluation and analysis of the regions Yearly Budget, Long Range Plan, and Monthly

performance analyses. Efforts resulted in Latin America meeting its Sales and profitability targets consistently. Responsible as

well for the financial side of the regions Innovation organization.

CINTRA S.A. (HOLDING Co. FOR AEROMEXICO AND MEXICANA AIRLINES) 1997-1998

Joined Cintra after deciding to return to Mexico City for personal reasons. Cintra was in the middle of its IPO process, and the position

offered represented a very relevant challenge, that included complex interactions with several financial institutions and the Mexico

government.

Director, Treasury and Financial Planning 1997 - 1998

Mexico City

The key responsibilities included the fine-tuning and finalization of the Companys IPO process (IPO eventually cancelled due

to Trade Commission issues), the establishment of a fuel hedging program for both Airlines, the analysis for re-negotiating the

Companys Eurobond Debt, and the coordination of the Companys 98 Consolidated Budget.

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KELLOGG COMPANY. 1995-1997

Joined the 13Bn. Food Company with the purpose of growing my career in a large corporate environment after the intensive start-up

experience in Sara Lee. Key responsibilities besides the inherent to the position included the implementation and lead of the Companys

Value-based Management initiative, oriented to make a significant shift in the Companys culture at all levels.

Director, Finance Mexico 1996-1997

Queretaro, Qro.

Key achievement consisted in a strong integration of the Finance department to the Sales, Marketing and Supply Chain

organizations, transforming Finance into a highly valued Business Partner team. Other responsibilities included the coordination

of the Operations Financial/Strategic planning process, and the monthly results analyses and explanation of Variances versus

Plan.

Manager, Treasury and Financial Planning 1995-1996

Queretaro, Qro.

Key accomplishment consisted in significantly integrating the finance function to the Commercial and Operating side of the

business, successfully developing the Commercial, Marketing and Supply Finance BPs roles.

EXPERIENCE PRIOR TO 1995

SARA LEE KNIT PRODUCTS (HANES) Mexico City

Finance Manager, Mexico and Central America

Second employee on board as the company started operations in Feb 92. Business grew to $20 Million in Sales in the first 18

months. After the Rinbros acquisition, the company became the market leader in mens underwear.

PROCTER & GAMBLE MEXICO Mexico City

Treasury Group Manager / Cost Accounting Manager / Financial Planning Analyst

Joined P&G after finishing college as responsible for the implementation of COGS analysis systems. Subsequently moved to

Financial Planning for the Laundry Category. Rejoined P&G after the MBA, as Mgr for Supply Finance, and subsequently

promoted to Treasury Group Manager.

KPMG - CONSULTING DIVISION Mexico City

Consultant

Focused on productivity and organizational optimization projects for Banks and FMCGs.

EDUCATION

GLOBAL STRATEGY MIT Sloan School of Management 2015

Cambridge Ma.

MASTERs IN BUSINESS ADMINISTRATION EU

Brussels and Barcelona Campuses

BACHELORs IN BUSINESS ADMINISTRATION ITAM

Mexico City

OTHERS

University of Miami

Panelist, Collaborator and Guest Professor in the International MBA Program.

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