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Marketing Sales

Location:
Verona, NJ
Salary:
$150,000
Posted:
April 30, 2016

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Resume:

VIVIAN DISTASO

** ****** ****, ****** ** *****

973-***-**** - acukx5@r.postjobfree.com

https://www.linkedin.com/in/viviandistaso

Summary

Business Development and Strategy Manager- An expert professional driving business growth, planning and

revenue increases year after year. Skilled at creating brand strategies, initiating key alliances, and building and

sustaining long-term and deep relationships.

Highlights

Innovator Key account growth

Networker Strong lead development skils

Relationship builder Drive new revenue streams

Business partner and advisor Exceed revenue goals

Accomplishments

Developed distinctive strategies to grow and maintain account base that yields annual revenue of $1 million,

holding the position as the company's No. 1 regional sales representative.

Expanded several of the largest advertisers into cross-regional markets and expanded their presence among

multiple media platforms, including digital, webinars and seminars increasing client exposure among leaders in

the legal community.

Increased digital revenue two-fold year over year (247%)

Introduced paid speaking seminars and webinars for law firms to reach in-house counsel and B2B service

providers to present to attorneys while continuously exceeding revenue.

Associations and Affiliations

Strengthened strategic partnerships with the NJ Association for Justice, NJ State Bar Association, NJ Women

Lawyers Association, NJ Society of CPA's, Association for Corporate Growth-NJ, Essex County Bar Association, Legal

Marketing Association-NJ City Group.

Association of Accounting Marketing - Judge for Marketing Achievement Awards- 2016

Commerce and Industry Association of NJ (CIANJ)- Panel Member "Challenges of B2B Marketing"- 2015

Newark Regional Business Partnership- Co-Chair of Ambassadors 2015-Present

Recipient of Kevin J. McKenna Partner Award- 2015

Fairleigh Dickinson Paralegal Studies Program- Board of Advisors- 2015-Present

Legal Vendors Network of NJ- Board Member- 1996-Present

NJ Association for Corporate Growth- Marketing Committee Member – 2014-Present

NJ Professional Services Marketing Group- Marketing Committee Member – 2010-Present

Legal Marketing Association, NJ City Group- 2005-Present

NJ State Chamber of Commerce – 2005-Present

NJ Ad Club- 2010-Present

Experience

Director of Business Development

January 2014 to Current

ALM Media

Successfully manage large to mid-size law firms, CPA firms, banks, and financial and insurance services clients in

print, digital, and event sponsorships for a national leader in business/legal news and data.

Director of Advertising

January 1992 to January 2014

New Jersey Law Journal, ALM Media

Directed advertising revenue stream of second-largest revenue-producing publication within the company. Managed

sales team and directed internal support teams while maintaining personal sales of $1 million. Recipient of ALM Media

Game Changer Award for reaching annual goals.

Account Manager

January 1990 to January 1992

New Jersey Law Journal

Achieved 25% growth in print advertising sales.

Developed new special sections based on industry trends.

Initiated the production of promotional material and mailings for special sections and new program launches.

Community Involvement

Mental Health Association of New Jersey-Fundraising Committee Member-2014-2015

Go Red for Women- American Heart Association of New Jersey- Marketing Committee Member-2013-2014

Verona High School, School Community Association- President 2012-2014

Verona/Glen Ridge Ice Hockey Parents Association- Fundraising Board Member 2011-2014

Verona High School Band Parents Association- Fundraising Board Member 2009-2012

Education

Bachelor of Arts: Communication

Seton Hall University



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