VIVIAN DISTASO
** ****** ****, ****** ** *****
973-***-**** - acukx5@r.postjobfree.com
https://www.linkedin.com/in/viviandistaso
Summary
Business Development and Strategy Manager- An expert professional driving business growth, planning and
revenue increases year after year. Skilled at creating brand strategies, initiating key alliances, and building and
sustaining long-term and deep relationships.
Highlights
Innovator Key account growth
Networker Strong lead development skils
Relationship builder Drive new revenue streams
Business partner and advisor Exceed revenue goals
Accomplishments
Developed distinctive strategies to grow and maintain account base that yields annual revenue of $1 million,
holding the position as the company's No. 1 regional sales representative.
Expanded several of the largest advertisers into cross-regional markets and expanded their presence among
multiple media platforms, including digital, webinars and seminars increasing client exposure among leaders in
the legal community.
Increased digital revenue two-fold year over year (247%)
Introduced paid speaking seminars and webinars for law firms to reach in-house counsel and B2B service
providers to present to attorneys while continuously exceeding revenue.
Associations and Affiliations
Strengthened strategic partnerships with the NJ Association for Justice, NJ State Bar Association, NJ Women
Lawyers Association, NJ Society of CPA's, Association for Corporate Growth-NJ, Essex County Bar Association, Legal
Marketing Association-NJ City Group.
Association of Accounting Marketing - Judge for Marketing Achievement Awards- 2016
Commerce and Industry Association of NJ (CIANJ)- Panel Member "Challenges of B2B Marketing"- 2015
Newark Regional Business Partnership- Co-Chair of Ambassadors 2015-Present
Recipient of Kevin J. McKenna Partner Award- 2015
Fairleigh Dickinson Paralegal Studies Program- Board of Advisors- 2015-Present
Legal Vendors Network of NJ- Board Member- 1996-Present
NJ Association for Corporate Growth- Marketing Committee Member – 2014-Present
NJ Professional Services Marketing Group- Marketing Committee Member – 2010-Present
Legal Marketing Association, NJ City Group- 2005-Present
NJ State Chamber of Commerce – 2005-Present
NJ Ad Club- 2010-Present
Experience
Director of Business Development
January 2014 to Current
ALM Media
Successfully manage large to mid-size law firms, CPA firms, banks, and financial and insurance services clients in
print, digital, and event sponsorships for a national leader in business/legal news and data.
Director of Advertising
January 1992 to January 2014
New Jersey Law Journal, ALM Media
Directed advertising revenue stream of second-largest revenue-producing publication within the company. Managed
sales team and directed internal support teams while maintaining personal sales of $1 million. Recipient of ALM Media
Game Changer Award for reaching annual goals.
Account Manager
January 1990 to January 1992
New Jersey Law Journal
Achieved 25% growth in print advertising sales.
Developed new special sections based on industry trends.
Initiated the production of promotional material and mailings for special sections and new program launches.
Community Involvement
Mental Health Association of New Jersey-Fundraising Committee Member-2014-2015
Go Red for Women- American Heart Association of New Jersey- Marketing Committee Member-2013-2014
Verona High School, School Community Association- President 2012-2014
Verona/Glen Ridge Ice Hockey Parents Association- Fundraising Board Member 2011-2014
Verona High School Band Parents Association- Fundraising Board Member 2009-2012
Education
Bachelor of Arts: Communication
Seton Hall University