Michaela’s experience is concentrated in Graphic Design,
Knowledge and Learning Management, with exposure to User Experience and Customer Engagement. She has 15 years of work experience, with 9 years of management experience. Michaela has had an interesting and complex career path to date. She has progressed and evolved through each new challenge by pushing into more active and strategic positions. Her’ vision, creativity, and competence in executing plans make her valuable in any job she puts her mind to. Michaela has a capacity for digesting difficult and complex theories and principles and converting them into clear and actionable ideas and strategies.
She is able to filter out the noise of a situation, identifying the core thread so it can be rewoven into something beautifully intricate and stunningly simple in its function.
She embraces challenges and responsibilities with
perfectionism and determination which usually means work comes out clean and effective. She values innovation and effectiveness more than just about any other quality. Michaela is a natural leader but prefers to work in a team environment.
KEY STRENGTHS & ACHIEVEMENTS
• Ten years of employment within technology/software industries
• Eight years of account management and business development experience
• Fifteen years of graphic design experience
• A lifetime of coaching and training experience
• Exceptional communication skills – written and verbal
• Highly organized with high attention to detail
• Excellent presentation skills
• Experience in a fast paced environment
role: Customer Engagement & Digital Communications Manager, ConceptShare, Spring 2015 – current As Customer Engagement and Digital Communications Manager, Michaela plays a crucial role in positioning ConceptShare’s product/services the right way to the right people because she has a deep understanding of the company’s target customers. Responsible for telling the world the story about ConceptShare. She is the chief advocate for ConceptShare and its benefits.
Crafts strategies around messaging and marketing for new features launches. Together with the product team, Michaela educates both internal and external stakeholders about the product’s features and benefits.
Creates product content (e.g. sales enablement media, training and support media, product videos), to articulate the benefits of ConceptShare to the world. JECTIVE
role: User Experience and Adoption Manager, ConceptShare, Spring 2014 – Spring 2015 Operated as a primary point of contact for an assigned portfolio of clients and had trusted-advisor relationships with key stakeholders and executive sponsors. Provided project management and leadership for client on-boarding and on-going account management activities, such as regularly scheduled business reviews. Evaluated, analyzed and designed creative operations processes to help drive measurable improvements in clients’ businesses and enhanced clients’ satisfaction with ConceptShare. Delivered initial on site and teleconferenced training and education on the ConceptShare platform, coupled with on-going support and guidance.
Acted as the voice of the client within ConceptShare, ensuring Senior Management was briefed on client status and represents the client in internal business discussions and decisions. OBJECTIVE
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role: Creative & Project Director, Communicarium, 2011 – 2014 Provided computer design services, ranging from initial concepts to the production of computer ready electronic files, for both print and digital mediums, based on requirements of organizations in the private, public and nonprofit sectors identities (logos and branding), publications (magazines, newspapers and books), print material, conference material, website graphics & elements, signs, billboards, illustrations, product packaging and more. Provided creative direction in client meetings and short list presentations to help clients understand how effective graphic communication can create consistent, pleasing solutions for business, enhancing the bottom line.
role: Graphic Designer, Freelance Graphic Design, 2002 – Present Provides graphic design services ranging from initial concepts to the production of computer ready electronic files, for both print and digital mediums, based on requirements of individual initiatives logos, advertising, brochures, book layouts, book covers, web design and more. Coordinates with and maintains relationships with copywriters, illustrators, photographers, web developers and industry suppliers/service providers. Maintains a variety of existing relationships with a group of clients and identifies new freelance business opportunities.
role: Business Development/Account Manager, Expographiq, 2012 – 2012 Managed client relationships and achieved new business signings with face-to-face meetings, conference calls, and proposals.
Helped clients determine how to use their exhibiting, marketing budget for the best exhibit solution.
Responded to RFP’s and prospected profitable new business leads through market research. Interfaced with internal resource groups (senior management, design, estimating, manufacturing, print shop and project management).
role: Project Research Assistant, Transportation Safety Board of Canada, 2011 – 2012 Engaged Canada’s existing relationships with representatives from Transportation Safety Boards in 19 countries to collect and compile Safety Management System data. Created comparative tables, summary reports and PowerPoint presentations on highlights, findings and recommendations for presentation to those countries associated with the International Transportation Safety Association.
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role: Senior Account Executive, Bank of Montreal, 2006 – 2010 Managed large corporate client relationships and achieved new business signings. Responded to RFP’s and prospected profitable new business, selling at the Executive level to public sector organizations in central Canada.
Accountable for delivering new commercial card payment and spend management technology solutions volume, revenue and profit to the Bank in accordance with established annual targets. Represented the Bank as an expert in the Business-to-Business Commercial Card industry. Attended trade conferences to generate new business leads. Delivered professional and effective client presentations, short list presentations and proposals. JECTIVE
role: Manager, Equestrian Athlete, Green Equestrian Services, 2002 – 2006 A full-service equestrian company focused on the advancement of equestrian sport in Canada. Green Equestrian Services operated out of Dewmont Equestrian Centre, in Ashton, Ontario. Developed a business plan that generated a profit in the first year of operation. Managed day-to-day operation of the “business” of running a revenue-generating equestrian facility. Sold services on a daily basis and monitored the quality of service in a highly demanding environment. Negotiated with suppliers and managed a small staff. JECTIVE
role: Graphics Manager, Zarlink (Mitel Semiconductor), 2000 – 2001 Responsible for the visual integrity of global company. Provided solid graphic design, and cost- effective electronic production solutions for print material and web solutions.
Interfaced with client groups and supplier network.TI role: Media Development, Mitel Networks, 2000 – 1992 Provided computer design services ranging from printed material for Marketing, interface design for computer based training (CBT), web design, web advertising, and PowerPoint presentations for Sales. Provided solid graphic design, and cost-effective electronic production solutions, for print media, web applications, product documentation, interface design, photography, label design, logo design, engineering drawings, PowerPoint presentations.
Illustration - technical drawings, icons, computer based training, interpretive illustration, web graphics. Video - set design.
Other tasks - development of process notes, provided productivity and quality metrics to Senior Management.
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Saint Lawrence College Earl of March S.S.
Graphic Design Diploma, Visual and Creative Arts, OSSD Liberal Arts and Science Diploma, 1989 – 1992 1984 – 1989
Michaela is an accomplished equestrian athlete, competitive in both Can. and U.S. She coaches a small group of students and trains performance horses for clients. HONORS & AWARDS
The Society of Technical Communications - Technical Publications Competition 1998/99
- Award of Merit, Quick Reference Guide category
- Award of Merit, Voice and Data Technology Primer category
- Award of Merit, On-line training category
The Society of Technical Communications - Technical Publications Competition 1997/98
- Award of Excellence, Quick Reference Guide category National logo contest winner, CommonwealthGames Association of Canada Inc. 1988 Outstanding Achievement in Art award, 1987/89 Earl of March S.S. SKILLS
• Strong relationship management skills
• Exceptional written/verbal communication and interpersonal skills
• Superior organizational and planning skills; ability to meet deadlines
• High proficiency computer skills
• Microsoft Office suite, Google apps, SalesForce, Lotus Notes, Outlook
• Skype, Join.Me, UberConference, GoToMeeting
• HubSpot, TargetProcess, Trello
• InDesign, Photoshop, Illustrator
• Mac + PC platforms
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