Sergio Garcia
Bronx, NY,****9
Phone 868-***-****
acujwj@r.postjobfree.com
Who am I?
I approach my career based on one simple concept; as long as my name is on the card, you will get the absolute best. That concept has been the foundation of my career. It has taken me from humble beginnings as an Administrative Assistant, to my position today as a Marketing Coordinator, and that one simple concept has afforded me the experience and skill set to be a qualified candidate for a position within your company.
Relevant Experience
COLFIRE Marketing Coordinator October 2014 – Present
Corner Duke & Abercromby Street, Port of Spain, Trinidad & Tobago
Contribute to the development of COLFIRE’s existing products and services
Contribute to the development of new products and services for COLFIRE
Contribute to Marketing objectives in team projects
Conduct Market Research and Analysis, and report thereon
Contribute to the Creative Direction of COLFIRE’s products and advertising campaigns
Liaise with advertising intermediaries and other interest groups of COLFIRE in Marketing, Public Relations and Advertising
Analyze trends and calculate projections, in keeping with that of COLFIRE and the insurance industry
Key Achievements:-
1.Successfully revamped the Marketing Department’s supplier network with more cost effective vendors thus decreasing expenses for the department’s budget.
2.Introduced the Marketing Manager to Advertising Agencies, and assisted in managing the tendering process, for the purpose of revamping COLFIRE’s advertising campaigns to a more modern format. In 2015 this element assisted in COLFIRE making history by earning $300 million TTD in revenue for the first time in its existence.
3.Controlled vendor management, program execution, and budget analysis to ensure success.
4.Assisted in promoting COLFIRE’s Facebook page. Initially COLFIRE’s Facebook page was last among competitors with regard to number of “likes” prior to my recommendations. After executing my recommended social media strategy, COLFIRE’s Facebook page is now second among all competitors.
5.Assisted in launching COLFIRE’s first loyalty program.
Inglefield/Ogilvy & Mather Caribbean Ltd. Production Coordinator October 2013 – July 2014
7 Fernandes Business Centre, Trinidad & Tobago
Traffic job requests between cross functional departments
Coordinate print and promotional materials for client advertising campaigns
Schedule projects with graphic designers
Obtain quotes from vendors
Enter purchase orders and follow up with vendors to ensure deliveries
Monitor inventory of print collateral
Send artwork files to vendors, review vendor proofs with Graphic Designers before final production
Ensure all job bags are filed correctly with all relevant documentation
Source new vendors to add to the company’s database
Key Achievements:-
1.Coordinated production of advertising materials for clients such as Coca-Cola, Bailey’s, Johnnie Walker, Adidas, and BP.
Rostant DDB Production Assistant March 2012 – September 2013
38 Murray Street, Woodbrook, Trinidad & Tobago
Supervise photo shoots, audio and television recordings for various advertisements produced by the agency.
Coordinate the print production process from requesting quotes, to initiation of job through PO, to completion. Coordinated print production for all types of printing; offset, digital, POP, OOH etc. Ensure deadlines are met
Event Management (conferences, government initiatives, promotional, etc.)
Manage external teams sourced to work aforementioned events and ensure they provide quality service to attendees.
Source new suppliers (printers, photography/film studios, models, makeup artists, etc.) to update the agency’s supplier database.
Procurement of items needed to produce advertisements while remaining within the client budget.
Create estimates on Clients & Profits
Enter bills and purchase orders on Clients & Profits
Create contracts for talent
Key Achievements:-
1.Assisted in coordinating advertising campaigns for clients such as Red Bull, First Citizens Bank, NGC, and Hand Arnold.
Education
Berkeley College New York, NY
2006-2010
BBA International Business
Key Skills
Skills:
Market Research
Competitive Analysis
Strategy Development
Print Production
Event Management
Customer Service
Strategic Management
Negotiating
Leadership
Problem Solving
Team Management
Computer Skills:
MS Word
MS Excel
MS PowerPoint
MS Outlook
MS Access
MS Project
Function Point
Clients & Profits