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Manager Marketing

Fresno, CA
April 27, 2016

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Profession: Juries Doctor and Economist.

Address: *** ***** *** **., ******, CA 93625.

Civil status: Married to an American Citizen.

Religion: Catholic.

Height: 6:00 foot.

Weight: 200 pounds.

Telephone: 559-***-****.


EDUCATION (from first to last).

Bachelor of Science in Economics from Sam Houston State University, Huntsville, Texas. Culmination August 21st of 1964. Graduated in the Honor Roll with 2.52 GPA out of 3.00.

M.Sc in Agricultural Economics from the University of Newcastle-upon-Tyne, England, U.K. Commencing September of 1969 to June of 1972.

B.S. in Law from Universidad Jose Simeon Cañas (UCA) with litigation in Contentious Administrative Proceedings. Beginning January of 1997 to May of 2003.

Admitted to the Salvadoran Bar of Attorneys at Law as Juris Doctor in 2005.

EXPERIENCE (from first to last).

Economist II of the Central Bank of Reserve of El Salvador, 1965.

Head of the Department of Planning of the Ministry of Agriculture of El Salvador. 1966-1969.

Planning and Operations Manager of UNILEVER N.V.-Central America. 1972-1975, due to political unrest in Central America this was a period when distribution of our products demanded a clever mix of land, sea and railroad transportation.

Vice President of SIGMAQ Corp. 1975-1985.

Marketing Manager of PEPSI COLA Inc.-El Salvador. 1986-1990.

Deputy Chief of Staff, CLUSA/AID-El Salvador. 1991-1993.

General Manager of the City Hall of San Salvador, El Salvador, C.A. 1994-1995.

Proprietor of MARKET+, Consulting firm in business development. 1995-today.


As Vice-President of SIGMAQ, I was admitted during ten years as the winner of the highest annual profits/sales ratio prize representing the seven Divisions that I managed.

I was bestowed the “Marketing Manager of the year” in 1989 as recognition for exporting KOLASHANPAN local soft drink to U.S., Canada and Australia, without bar code and previous understanding.


Speak fluently Spanish (mother’s tongue), good English, and a fair working knowledge of Portuguese.

Computer literate.

Professor of Business Administration and Economics at university and private seminar levels.

Completed the M.Sc. through a full scholarship sponsored by the British Council.

Workshop hosted by Harvard University “The New Art of Negotiating”, taught by Dr. Gerard I. Nierenberg providing me with a strong negotiation and problem solving skills.

Extraordinary Diploma awarded to the best participant in the “Quinto Curso Intensivo sobre Programacion del Desarrollo y Politica Comercial” sponsored by U.N., CEPAL, ILPES and OMC.

Dissertation presented as admission to the degree of Master of Science titled “Agricultural Diversification in an underdeveloped country with specific reference to El Salvador and Coffee”, dated December of 1971.

Training in Planning taught by Josen Loos at UNILEVER, N.V., The Hague (Neatherlands), 1973.

Completed the requirement of thesis for submission by the title of Attorney at Law established by Universidad José Simeón Canas (UCA): “Cierre de Negocios, el Proceso Contencioso Administrativo para prohibir la operación de casinos en donde se realizan apuestas”.

Economic Consultant to the Interamerican Development Bank.

Lecturer at UCA in subjects such as Agrarian Economics, and Economic Development.

Lecturer at Instituto Americano de Educacion Superior in subjects as Price Theory I and II, Marketing and Macro Economics.

Member of the Court Qualifier of Graduation Thesis at UCA.

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