Sales Marketing

Abhinav Sharma

Male, ** Years; DOB : **/**/**

Languages: English, Hindi

MBA/PGDM - MDI Gurgaon

Contact: +91-995*******

E-mail: acuhv2@r.postjobfree.com

B. Tech. - SMVDU Katra

LinkedIn: www.linkedin.com/pub/abhinav-sharma/38/517/8ba/

Work Experience

45 Months

Blackbuck Logistics

Dec '15 – Apr ‘16

Manager - BD(FMCG & Agri)

Roles & Responsibilities

B2B/SME Sales & Account Management:

a.Responsible to lead the nation-wide business development efforts for particular Industry segment/Accounts.

b.Build business development strategy for the industry segment - Sizing, Segmentation, Roadmap

c.Actively managed the entire sales engagement from lead generation to transactions initiation

d.Engaged with the client base on a continuous basis to generate more sales & worked with Operations to ensure service delivery to customers

e.Onboarded clients like Rajdhani Group, Shri Lal Mahal, Dhanuka Agritech, Hindware, Roca Parryware, etc.

Bharti Airtel

Feb '14 – Nov ‘15

Assistant Manager - Sales

Roles & Responsibilities

B2B/Corporate Sales, Channel Sales & Team Management:

a.Responsible for driving retail & corporate activations and data sales, aided by new schemes/sales promotions, from SMEs, National Accounts and retailers, distributors & direct sales team.

b.Acquired clients like Chenab Textile Mills, IRCON, Reliance Jio, Walmart Jammu, Ganpati Industries etc. to increase Airtel’s corporate/revenue base

c.Doubled the Net Adds in Q1 over Q4 with 47% Growth in Gross base and was awarded the “Harvard Business Review Silver Award” for this achievement.

d.Achieved 25% growth in FY 2014-15 and was awarded “Airtel UN EC Award” for this exceptional contribution.

Key Account/Client Management:

a.Providing full breath of products & services in order to have long term relationship with the clientele like Best Price, ICIC Bank, Wave Group etc.

b.Handled an account base of 80-85 corporates and generated repeat business through cross-selling/upselling Airtel’s products & services

c.Working with all relevant cross-functional teams to ensure effective implementation and execution of client needs

Trade Marketing & Promotional Activities/Tie-ups:

a.Devising & executing various promotional schemes/plans and branding efforts for channel partners to provide impetus to retail & corporate business

b.Tied up with various corporates in the region like Wave Mall, Best Price etc. to increase brand awareness, amongst customers, of Airtel’s new product launches & services

Revenue/Lead Generation:

a.Onboard new retailers/distributors and pitching to prospective brands/clients for increasing revenue base

Radikal Foods Ltd., New Delhi May’'13 - Feb ‘14

Management Trainee - Modern Trade

Roles & Responsibilities

Modern Trade Marketing Management/Sales Analysis/Brand Strategy & Planning:

a.Handled various aspects of Modern Trade like Commercial terms, Sales channels, branding, price mechanisms, visibility etc. in Delhi-NCR

b.Implemented modern trade ATL/BTL promotions, trade shows and various other marketing initiatives of Radikal

c.Constantly monitored competitor’s brand strategy and pricing, share the inputs for maintaining competitive advantage

d.Planned new Product Development, packaging etc. through consumer insights derived from market research, competitive mapping and other market intelligence

e.Identified insights and trends with respect to the brand. Translate the key findings to formulate strategies and implement the same

f.Explored on the ground initiatives and innovations in lines with strategic objectives & Communicated and liaison with various regions and departments

“Millionaire Club” Marketing program:

a.Launched a loyalty program for general trade retailers and assisted the nation-wide sales team in its initiation

b.Provided documentation support for sales team to be used while making program pitch to the retailers

Deccan Chronicle, New Delhi May'10 - May ‘11

Business Analyst to Vice-President

Roles & Responsibilities

Strategic Reporting/Market Research/Competitive benchmarking:

a.Managed the business reports on a monthly basis & benchmarked the content against competitors

b. Created presentations, docs for prospecting business clients

c. Assisted the marketing & sales team with the Indian Readership Survey studies

d. Assisted the VP in the decision making regarding pitch to new clients

Education

Qualification

Year

Board/University

Institute

PGDM

2013

MDI, Gurgaon

MDI, Gurgaon

B. Tech.

2010

SMVDU, Katra

College Of Engineering

XII (Science)

2006

CBSE

Army School Jammu Cantt.

X

2004

CBSE

Army School Jammu Cantt.

Key Courses: Business Marketing, SCM, Sales & Distribution Mgmt., Operations Mgmt., Service Marketing

Industry Experience - Live Projects

Bharti Airtel Ltd. Dec '12 - Jan ’13 (4 Weeks)

•Analysis of China’s Smartphone industry and how it compares with India Smartphone Market based on trends and growth forecasts

•Critiqued the enablers and inhibitors for the growth of Smartphone market in India

HDFC Bank Ltd. Nov '12 - Dec '12 (4 Weeks)

•Rural marketing initiatives of HDFC bank and analyzing issues behind the unprofitability of banking in Rural India and exploring business ideas to make it profitable

Future group - Big Bazaar March’12 - April’12 (1 Week)

Assist Big Bazaar in launching their Payback programme. Studied supply chain and marketing operations in a retail chain

Achievements

•"Harvard Business Review Silver Award" for doubling the Net Adds in Q1 over Q4 with 47% Growth

•“Airtel UN EC award" for outstanding contribution to the Mobility Business of Bharti Airtel in J&K

•Launched “Millionaire Club” Marketing program for GT and doing 5000+ enrolments

•Scored 99.54 Percentile in Common Admission Test, 2010 and 99.86 in MH-CET, 2010

•Secured State Rank 24 in 4th National Cyber Olympiad in 2004

Extra-Curricular Activities & Interests

•Runner-up, Western Command Inter School Quiz Competition, 2005 - 2006

•Runner-up, Street play in University level cultural festival “RESURGENCE”, 2009 – 2010

Avid Quizzer, Movie buff and huge fan of Manchester United Football Club

Contact this candidate