Michael R. Scott

***** ******** ***., 440-***-****

(c)

Lakewood, Ohio 44107

acuhui@r.postjobfree.com

Summary

Communications/marketing specialist and exceptional leader with multi-media

skills and ability to train others and manage multiple social media

networks; veteran writer/videographer with experience in legacy print and

new digital platforms; proven success in training others; skilled at

collaborating with teammates; excellent problem-solving skills, unifying

attitude and expertise in:

( Storytelling, writing ( Editing, copyediting ( Videography

( Social media communication

( Staff development ( Project management ( College-level instruction (

Word, Excel, Web

Media/marketing Experience

Cleveland Metropolitan School District, Cleveland, OH

< Media/marketing strategist, digital media specialist, November 2013-

February 2016

Planned and managed all social media marketing for city school district

with more than 100 school buildings and individual marketing needs, growing

several networks exponentially; trained staff in best social media

practices, expanding overall school district marketing reach; created more

than 100 video stories for web site and social media networks; wrote

hundreds of promotional feature and news stories for school district web

site and social media channels; managed school district direct-

communications program, engaging student families by phone, email and text.

Training/teaching Experience

Institute for Journalism & Natural Resources, Missoula, Mont.

< Digital tools trainer, video marketing specialist, 2012-present

Train dozens of journalists from across the country in social media,

digital tools best practices,

Teaching Experience

Ursuline College, South Euclid, OH

( Instructor: Journalism and Public Relations courses in accelerated

program, 2011-present

Storytelling Experience

The Plain Dealer, Cleveland, OH

< Assistant Metro Editor/Online, June 2012-July 2013

Sole online editor for four-dozen reporters; managed social media networks

for metro news staff,

( Reporter: November 1999 to June 2012

Created and developed new position as The Plain Dealer's first-ever online-

only journalist after decade of general news coverage and feature writing,

with focus from 2007-20111 on environment, weather and wrote feature

stories.

Tribune Chronicle, Warren, OH

( Metro Editor, reporter: 1990 to 1999

Reported on Warren, Ohio news, Trumbull County politics and features;

promoted to editor in 1997, managing 14 news-side reporters and five

photographers for 40,000 circulation daily

Geauga Times Leader, Chardon, OH

( Metro Editor, reporter : 1981 to 1990

Reported and wrote stories about sports, government, politics and features;

promoted to editor in 1988, managing staff of 8 news-side reporters and two

photographers for 7,000 circulation daily

Education

Kent State University, Kent, OH

Bachelor of Science, Journalism: 1987

Graduated cum laude

Continuing Education

( Kiplinger Fellowship: 2011

Member of first-ever Social Media class, Ohio State University, Columbus,

OH

< Institutes for Journalism and Natural Resources: 2008- 2010

Three fellowships studying Great Lakes science, environment in Michigan,

Ohio and Canada

< Knight Foundation for Specialized Journalism: 2008

Studied science of climate change, University of Maryland, College Park,

Md.

< Great Lakes Environmental Journalism Training Institute

Studied environmental issues at University of Michigan Bio Station,

Pellston, Mich.

Volunteering

The Plain Dealer, Cleveland, OH

( Mentor/advisor to high school/college students: 2000-2013

Cleveland Catholic Charities, Diocese of Cleveland, Disability Services,

Cleveland, OH

( Guest teacher/speaker for 'Saturday Program' for adults, occasionally

since 2000

Riverview Church, Novelty, OH

( Teacher, youth leader; sound/music technician for independent church,

1993-2013

Awards

< National Headliner Awards, 3rd Place, Environmental Reporting, 2010

For reporting year 2009, including climate change coverage and Cuyahoga

River series

< AP, finalist, Investigative Reporting, 2007, The Plain Dealer, "The Big

Drain"

Collaborated with investigative writer for corruption investigation of

regional sewer district

< AP, 1st Place Investigative Reporting, 1997, Tribune-Chronicle, "The

Green Game"

Collaborated with news reporter for corruption investigation in recycling

industry

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