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Sales Manager

April 25, 2016

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* ********* ******, ****, *** Ojo/Iwo Rd Expressway, Ibadan, Oyo State.

+234**********, +234***********.


Astute and creative sales personnel, who has demonstrated the ability to carry out and manage diverse sales successfully in a highly competitive cutting-edge market and fast-paced environments.

Strong customer focus, combined with a proven commitment to the achievement of targets and business objectives. Strong knowledge of consumer insight generation and strategic market penetration to improve sales, develop brands image and build the bottom line.


Customer Relationship Management by Institute of Customer Relationship Management

Strategic Planning and Total Quality Management Organized by Hill City Consulting Ltd.

Selling Management and Practice Organized by PZ Industries Plc.


SEX Male

DATE OF BIRTH 21st April 1980


RELIGION Christianity



May & Baker Nig PLC

Position: Field Sales Manager (Foods) October 2014 - Till date

Brand: Mimee Noodles

Roles, Responsibilities and Highlights

Developing sales plans for on-trade and off-trade channels in assigned Region.

Managing the field sales executives and helping the company reach set targets.

Identifications and executions of new business opportunities across all segment of the market.

Piloting distributors based redistribution network for the company with the sales executives.

Regular update on the current route structures being employed by the sales force and providing more efficient optimal alternatives.

Route development by properly managing every key distributor in assigned region and key accounts national.

Efficiently managing the P & L to maintain good returns on investment.

Amsel Limited

Position: Sales Manager (National) July 2012 October 2014

Brand: Amsel Susan Breakfast Cereals and Baking Companion

Roles, Responsibilities and Highlights

Developed sales plan for good returns on investment and steady growth to the company.

Efficiently managed the field sales executives and helped the company reach efficient result.

Identified and developed a new cost effective business strategic for the company.

Redesigned SKU wise strategy on coverage of formal trade (Modern Trade Institution) and Informal trade (Open Market).

Conceptualized and piloted a direct distribution network for the company with 5 Sales Vans national.

Maintained an accurate and up to date sales database on all current and potential customers.

Build the operating capability of front line sales and ensured all company product are widely available and acceptable in rural and urban market.

Efficiently managed the overall budget and achieved assigned targets.

Benokin Foods and Beverages Ltd

Position: Sales Manager (South West) Aug 2009 May 2012

Brand: Zamis Cocolait and Coffee-mix

Sourced for key prospects, identified and created new sales channels on assigned region.

Initiated an environment of change within the sales organization.

Restructured the distribution and implemented RTM (Route to Market).

Initiated a redistribution structure based on defined coverage and distribution norms.

Realignment of distributors as per categories.

Pricing suggestions based on production costs and market/competitive realities, devising discounts and incentives.

Penetrated and developed rural and urban markets to ensure quick acceptance to the products, with a view to driving sales volume out rightly.

Surpassed sales target for the region and oversaw the management of the regional sales team.

Established a formidable market storming team that planned and organized result-oriented redistribution activity through regular market storming to create availability, visibility and acceptance for existing brand at minimal cost.

Successfully oversaw the start-up and development of the product in the region, ensuring total business profitability and good returns on Investment.

Planned and directed sales strategies, business development plans, promotional activities and product development projects to achieve a concrete uphold of brand image/loyalty in the region.

Benokin Foods and Beverages Ltd

Position: Regional Sales Executive Apr 2009 - Aug 2009

(Anambra, Delta, Ebonyi, Edo and Enugu State)

Sourced and engaged viable customers as distributors for the company's product in assigned territory.

Enhanced the public image and recognition of the product/brand name both in the market and outside the market.

Identified and penetrated new markets to surpass all goals within five (5) months for the territory.

Successfully introduced and organized a formidable redistribution team both in rural and urban markets.

Engaged all Market Activation Team members in weekly brand development activities (Team motivation).

Lornamead International Ltd

Position: Sales Supervisor (Akwa Ibom and Cross River State) Sept 2008 - Apr 2009

Brand: Tura Medicated and Toilet Soap

Achieved customers win back goal by restoring lost accounts, also acquired new accounts and maintained existing ones through consultative sales approach.

Created integrated strategies to develop new/existing customers sales, brand/product evolution and developed market for newly introduced brand in the territory.

Successfully executed products launch and re-launch in the territory.

Successfully supervised and managed all trade related promotions in assigned territory.

Sourced, recruited, trained and managed the activities of 15 merchandisers in the territory. The objective remains to merchandise and ensure visibility of the company brand in various sales channels.

Co-organized a solid rural market storming and brand exposure activities which aided in surpassing sales target within 3 months for the territory.

Successfully executed all field brand activation exercise thereby beating out the competitions and increased company's market share.

Achieved effective customer relationship and total business profitability for key distributors by ensuring no price under-cutting.

Constantly monitored and reported all competitorss activity in the territory resulting to zero tolerance on unfavourable competitions.

PZ Industries Plc

Position: MKS Salesman (Abia and Rivers State) Oct 2001 - Feb 2004

Closely monitored and timely reported all market intelligent information.

Ensured that distributors adhered to all the principles governing the distributors scheme, creating no space on price under-cutting and hoarding of product.

Ensured good returns on Investment for the Key distributors.

Effectively resolved all customers complaint timely, thereby achieved steady result on brand royalty and customers confidence.

Oversaw and drived the activities of the merchandisers in the open market which resulted to increase in market share.


2014 2015 PPGD (Customer Relationship Management)

Institute of Customer Relationship Management, Ikeja - Lagos State

2006 - 2008 HND (Electrical Power System/Machine)

Akanu Ibiam Federal Polytechnic, Unwana, Afikpo Ebonyi State

2003 - 2005 OND (Electrical/Electronic Engineering Technology)

Akanu Ibiam Federal Polytechnic, Unwana, Afikpo Ebonyi State


Community Secondary School, Obete, Ndoki Rivers State


Institute of Professional Managers and Administrators of Nigeria. (IPMA)

Institute of Customer Relationship Management of Nigeria. (ICRM)


Devising new ideas, traveling and learning new things.


Barr. Denny Udensi Okpara (Chief)

Legal Practitioner, Ibineze Law Chambers

92 Cameroun Road, Aba - Abia State


Samson Ekpeyong

National Sales Manager (Commercial)

PZ Industries PLC, Ilupeju, Lagos State


Otuu Francis Okechukwu (Engr)

Senior Road Marshal, FRSC

Enugu Sector Command Enugu State.


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