S UE RIDGEWAY

**** *. ****** *****

acugnn@r.postjobfree.com

Centennial, CO 80112

E XPERIENCE AREAS OF EXPERTISE

DaVita/Falcon Physician

FEBRUARY 2014 - Marketing/communications

MARKETING MANAGER

P RESENT

strategy and execution

Grow revenue and increase market share as marketing lead for one

of DaVitas strategic business initiatives: as leader saw growth of

product adoption by over 30%.

Conceive, nurture and execute on overall marketing strategy to grow Email marketing copy and

customer base and increase retention.

campaign execution

Create, develop, execute and manage all creative, media,

communications and events.

Produced award-winning submissions for Stevie, Golden Bridge

Web strategy/content

awards and Fierce Innovation/Healthcare award.

Mentor and manage marketing team; doubled team under my

tenure.

Direct mail

JANUARY 2013-

Assoc. of periOperative Registered Nurses

FEBRUARY 2014

MARKETING MANAGER

Newsletters

Developed, implemented and executed communication plans and

promotional tactics to market products and services to the

Ambulatory Surgery and Industry markets.

Blogs

Increased ROI across several business lines by designing and

implementing myriad of sales and marketing strategies.

DECEMBER 2012- MARKETING CONSULTANT

JANUARY 2013 White Papers

Wrote, edited and produced email, direct mail, advertising and PR

materials to generate interest in annual meeting.

Increased meeting registration by 20%.

Consistently produced effective materials, had consulting contract

Feature articles

extended twice and then offered full-time position (created

specifically for me).

Affinity XM PR

JULY 2011-

C OMMUNICATIONS MANAGER

DECEMBER 2012

Improved and promoted clients' brand and product messaging.

Social media strategy

Enhanced clients' market strategy and improved market share as

senior copywriter responsible for all direct response emails,

newsletters, websites, promotions, print ads and other marketing

collateral.

E DUCATION

Expanded customer engagement and loyalty through execution of

effective social media strategies took Facebook presence from

UNIVERSITY of MARYLAND

inception to over 20,000 followers.

B ACHELOR OF ARTS

JANUARY 2003-

Mass Communication

Sue Writes Unlimited

AUGUST 2011

MARKETING COMMUNICATIONS CONSULTANT

Enhanced marketing efforts, improved brand recognition, and Please see LinkedIn profile for more details

increased sales for a multitude of clients in a variety of genres. https://www.linkedin.com/in/sueridgeway

Produced exceptional content for: web, blogs, newsletters, email

marketing campaigns and other customer-facing content.

Cultivated client relationships, growing business by 50% and

consistently winning repeat clients.

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