Spencer Lange

Telephone: 404-***-**** Email: acugat@r.postjobfree.com

Director with extensive marketing and management experience in both agency and client roles with proven ability to develop marketing strategy and advertising campaigns in multiple industries. Over 10 years experience in driving advertising results across multiple metrics within stringent budget frameworks. Unique blend of experience that include restaurants, consumer packaged goods and extensive telecommunications work in both business to business and business to consumer capacities. Strong team building experience, including in post merger environments, and proven management skills with internal stakeholders and external partners. B.A. from Hampden Sydney College. MBA from EDHEC business school in Lille, France.

Work Experience

CenturyLink – Monroe, Louisiana October 2009 – Present Director Consumer Marcom and Product Strategy (6/11 – Present)

• Lead team of 20 people (6 direct reports) with responsibility for development and execution of the consumer go-to-market approach including message strategy and tactics for all offline media, direct mail, online display and video, social media, local marketing and multicultural marketing.

• Lead message and positioning strategy for all consumer products (High Speed Internet, Voice, DirecTV, IPTV and Verizon Wireless) across multiple distribution channels.

• Develop and implement go-to-market message strategy and tactics for new products including GPON with 1-Gig Fiber Internet, OTT and the Smart Home product suite.

• Leverage offers, brand and strategic partnerships (including NFL, NCAA and NBA relationships) to create go-to-market plans for local promotional efforts.

• Responsible for development of spot TV, online video and social media content and reporting on specific awareness and consideration benchmarks to validate effectiveness.

• Responsible for development, implementation and optimization of direct response program including DRTV, FSI, shared mail and direct mail with channel specific response targets.

• Lead teams responsible for media planning and buying for both online and offline.

• Primary contact for multiple agencies with responsibility for contract negotiations and budget management.

Consumer & Soho Senior Marcom Manager (10/09 – 5/11)

• Led team responsible for the creative development of all acquisition and retention efforts in digital, direct mail and mass media tactics.

• Led team responsible for retail collateral development, field marketing assets and alternate channel marketing materials.

• Analyzed research, competitive data, market testing results, performance against forecasts and budgets to formulate tactical go to market plans.

• Leveraged offer strategies and brand positioning to create message architecture for promotional efforts.

• Responsible for reporting on performance metrics to executive leadership. Hauser Group – Atlanta, Georgia (Multiple Accounts) June 2007 – September 2009 Account Supervisor (06/07 – 10/09)

SouthStar Energy - Georgia Natural Gas, Ohio Natural Gas & Florida Natural Gas

• Responsibilities included creating marketing strategy and managing the creative development for brand support and customer acquisition efforts Additional assignments include managing the launch and expansion of the business in emerging markets of Ohio and Florida. AppleCreek Management - Applebee’s restaurant franchise

• Developed mass media marketing support for the sports focused concept implemented in all metro Atlanta locations and store level collateral programs to drive store traffic. PureSpectrum Inc. – Lighting technology company

• Developed brand strategy and marketing plans to rollout new products to commercial and retail channels. Cox Communications – Cable television, telephone and Internet service provider

• Developed TV advertising designed to educate customers about products and features to both enhance customer retention and create up-sell opportunities. Grey Worldwide – Atlanta, Georgia (BellSouth) September 2004 – May 2007 Account Supervisor (03/05 – 05/07)

• Managed the Small Business account team which focused on both acquisition and retention programs utilizing direct mail and mass media tactics.

Account Executive (09/04 – 02/05)

• Managed the creation, implementation and analysis of strategic initiatives to acquire Small Business customers for BellSouth through direct mail, specifically focusing on developing testing strategies and breakthrough direct mail formats.

BBDO Atlanta – Atlanta, Georgia (Cingular Wireless) April 2003 – September 2004 Assistant Account Executive

• Assisted in creating and delivering the print and radio advertising for Cingular Wireless focusing on sales promotions as well as NCAA sponsorships, MLB team promotions and NASCAR sponsorships. Coca-Cola Enterprises – Avelin, France February – June 2002 MBA Consultant

• Team of MBA candidates performed an audit of sales and marketing practices and submitted a report analyzing key demographic and psychographic market factors and providing recommendations on how to specifically target consumers, increase brand awareness and grow sales volume. BKV Advertising – Atlanta, Georgia February 1999 – August 2001 Assistant Production Manager (08/00 – 08/01)

• Managed production of print advertising and direct mail for clients including After Hours Formal Wear, Earthlink, Foundation Fighting Blindness, The Navy Exchange, Six Flags, True Green and World Society For The Protection Of Animals.

Traffic Manager (02/99 – 07/00)

• Responsible for scheduling and management of creative workflow for three creative teams working on projects for eight to ten clients.

Education

EDHEC Business School September 2001 – September 2002 Lille, France

Masters of Business Administration (Management)

Hampden-Sydney College August 1994 – May 1998

Farmville, Virginia

BA, History

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