Milwaukee, WI *****
Bachelor’s Degree in Advertising – Milwaukee, WI. Graduated May 2013. I graduated from Marquette University's Diederich College of Communication in 2013 with a major in advertising and a minor in marketing. My specialization for my advertising major was creative copywriting.
HERO - CROSSFIT GYM MANAGEMENT SOFTWARE (C#.NET ASP.NET MVC) HERO is a light-weight software system designed specifically to streamline the tedious processes associated with managing a CrossFit gym.
Heavily utilized the Entity Framework, SQL Server and Code-First Migrations
Implements ASP.NET Identity to provide differentiation of services between Coaches and Athletes
Implements Quartz.NET as a background service to send email reminders to users
Uses jQuery for a variety of front-end services, including fullcalender.js, jQuery UI and Ajax methods
G.A.FORCE - GOOGLE ANALYTICS TO SALESFORCE INTEGRATION (C#.NET ASP.NET MVC) This web application allows users to easily pull fields of data from their Salesforce tables and upload them directly to Google Analytics as custom data sources.
Utilizes both Google Analytics and Salesforce’s OAUTH2 authentication services to let site users log in to their respective accounts
Integrates directly with the Google Analytics and Salesforce REST API’s to both acquire and upload information to the two services
Uses jQuery for various pieces of UI functionality FOLIO - INVESTMENT MANAGEMENT SOFTWARE (C#.NET ASP.NET MVC) Folio allows investors to add and manage their stock position, regardless of broker, as well as run Monte Carlo simulations on their positions. This was a group project with 7 students.
Helped lead group in planning and development of UML diagrams at beginning of design process
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Implemented software models and wrote extensive controller code based on business logic and requirements
Integrated jQuery extensively into the UI to make AJAX-based requests to our back-end system and the Yahoo! Finance API.
TASK/TIME ENTRY SOFTWARE (C# WPF)
During this project, a group of 3 other students and I used WPF (Windows Presentation Foundation) to build a Windows application that can be used by employees and managers at service-providing agencies to track their billable time against specific clients, projects and tasks. TCP PACKET BUILDER (C# CLASS DLL)
This project helped me jump into the depths of networking by writing a C# Class Library that assists in simple TCP Packet compilation. Users can provide high level information to the library, which will return TCP Packet objects with the underlying data properly formatted in binary. NLP (NATURAL LANGUAGE PROCESSING) PROJECT (FLASK / PYTHON) This program uses the Wikipedia API to store data about various software engineering topics in a Mongo Database. It then utilizes a Python package called Gensim to conduct natural language processing on that data. Finally, it provides the user with a searchable interface that identifies how related a searched term is to “software engineering” based on the NLP. TECHNICAL &
C# .NET ASP.NET MVC
Agile Development Scrum Methodology
Python HTML CSS
Google Analytics Google Tag Manager Optimizely WORK HISTORY WEB ANALYTICS SPECIALIST @ PERFICIENT. MILWAUKEE, WI January 2015 to October 2015
Consulted with clients on tracking methodologies, integrations, analysis and customizations of web analytics software
Developed customized, client-facing dashboards that automated the reporting of Search Engine Marketing performance
SEO SPECIALIST @ PERFICIENT. MILWAUKEE, WI
April 2013 to January 2015
Developed, rolled-out and measured strategic SEO campaigns for both ecommerce and lead generation clients
Worked in Google Analytics to identify behavior, traffic and shopping patterns, as well as brainstormed campaign ideas
Created dashboards for search marketing clients using Excel and other reporting software systems
Managed multiple client relationships using project management software
CONTENT MARKETING INTERN @ MSI DATA. MILWAUKEE, WI January 2013 to April 2013
Planned, implemented and measured a modest content marketing program for a Software as a Service company
Utilized a combination of Hubspot, Wordpress and Google Analytics to publish, analyze and improve the program over time MARKETING INTERN @ GOGEDDIT. MILWAUKEE, WI
February 2012 to January 2013
Worked closely with founder to pivot company from a daily deal site to a social media marketing agency positioned at helping small businesses.
Handled execution and measurement of social media marketing campaigns for our small business clients
Responsible for a portion of the agency's copywriting CERTIFICATIONS /
Google Analytics Individual Qualification
Optimizely Platform Certification
Diederich College of Communications Deans List 2011 Fall Semester Diedreich College of Communications Deans List 2013 Spring Semester